Email Subject Lines for Sales Teams
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If you are one of those professionals enjoying your time in the sales field, you know that email subject lines are a main element in this line of work. They paly a big role when it comes to successfully reaching out to customers and therefore support a sales strategy in the long run. For this reason, from a sales perspective, an email subject line must deliver a clear message.
These introductions will provide customers and leads with an idea of what an email contains before they open it. As we all know from personal experience, we receive many emails daily from various sources in our lives. Therefore, if you want to stand out among the crowd for your customers and push your email up the priority list, we recommend upskilling in crafting well-thought-out sales email subject lines.
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Why are Subject Lines Important in Email Messages?
Well, they are the first text that a customer will read when you send them an email. Oftentimes, due to the number of emails customers receive in their inboxes, these types of communication miss the mark and end up flagged as spam. Additionally, readers get so many daily emails that they have created rules in their inboxes to automatically transfer a message to a spam folder when it contains overly promotional content.
Subject lines in email messages that are well-thought out can escape this fate. They also help to set the tone for what a customer will read in the email if they are motivated to open it. For this reason, it’s wise to ensure your subject lines are not misleading.
Subject lines can also improve your interactions with customers or leads, especially if you have fun, witty, or compelling taglines that move them to read the message you sent. We understand this is a tough task, in a world where weak and unrelatable subject lines in email messages can hinder your customer interactions. It is a common practice for people to ignore or even delete email messages from an inbox as they are often overwhelmed with spam.
So, you really want to take the time and think of subject lines that will boost customer engagement. These are some themes you can work with:
But how do you get a lead or customer to open your sales email so they can click on a link, keep reading your content, or submit feedback on a survey? Keep reading, we have some tips 
What Do You Put in the Subject Line of a Sales Email?
Anything that you know will grab your customer or lead’s attention, but remember your content should not be misleading. Confusing subject lines in sales emails can make customers and leads frustrated with your brand and even become suspicious of your interactions. We don’t want that!
Explaining how your business can add value to their lives is a good example of what you can add in a subject line for sales emails. Remember that accurate content helps to build the credibility of your business while fostering future interactions with leads and customers.
There are zero reasons why you would not want to increase email open rates, so if this is an area you need to work on, it’s time to start creating effective subject lines in sales emails. They will ensure your messages are opened and read. As promised, here are some tips for you to consider when drafting subject lines for sales emails:
1. Make it Personal
Our first piece of advice to get those sales emails opened, is to personalize your subject lines. You could use software to automatically add the customer or lead’s name into the subject line. However, this is not the only option you have to customize a subject line, you could also include the customer’s company name and the problem it needs to solve, if you do not have their name.
For example, an email subject line for sales prospecting could look like this with a bit of personalization:
“Hey Richard, get a Free Demo to Boost your Company’s Profits.“
2. Email Subject Lines for Cold Emails
Our next tip reminds you to create subject lines explaining how your business can add value to a customer’s life, whether that’s bringing down costs or slashing production times. Either way, it is always good practice to make your content clear and relevant to the recipient. This is crucial when dealing with an individual you have never made contact with before. You could use a subject like the one below in your cold email to propose your business value, as it gets straight to the point:
“Decrease Video Editing Time by 20% with our Software“
3. Make Emails a High-Priority in Inboxes
This can be achieved by creating an atmosphere of urgency that might motivate customers to quickly open your email and follow your specific call-to-action. One example of email subject lines for reaching out to customers and leads using this tactic could look like this:
“Hurry and Get our Limited Time Deal: $1000 off your Next Purchase. “
4. The Power of Numbers
In business, numbers and data are essential for explaining complicated concepts. Many people prefer to read information in the form of statistics and numbers. If this is your target audience, you might want to consider adding these to your subject lines in sales emails.
They will help your content be more relatable to your audience and prove that your messages are solid. A good example for using numbers in subject lines could look like this:
“3-Step Guide to Integrating Software Applications with 0 Code!“
5. Catchy Email Subject Lines for Sales
Our last tip is to encourage your sales team to be creative and just have fun when coming up with email subject lines. We urge you to push your content to new heights while showing your company benefits. For example, try being cheeky and keep important information hidden in the email, so a reader is motivated to open the message to find out more. Using good email subject lines for sales like the one below is a sure way to grab a reader’s attention.
“Want to Eradicate Manual Data Entries in Salesforce? Check out our Secret Formula!”
Wrapping Up on Best Email Subject Lines for Sales
Thanks for reading our article on email subject lines in the sales field. We provided five tips to help get your emails opened just by tweaking the subject lines. We believe in starting with the foundation, so understanding how to make great subject lines that get customers and leads to open and read your emails instead of ignoring or deleting them is a good place to start.
However, these are not hard-and-fast rules. We understand that every target audience is unique and has specific preferences, needs, and buying behaviors. For this reason, you should include A/B testing practices in your sales cycle.
This practice will give you valuable insights into which style of subject lines works best for your sales emails. A/B testing does this by identifying which emails have been successful with your customers and leads. So, add it to your sales processes in order to optimize your selling strategies.
Exploring Titan for Email Subject Lines
Email subject lines are just the first part of communicating with leads and customers. Are you also looking for the flexibility to send an email survey or other content with a dynamic email subject and no code? We suggest checking out our Titan platform.
Titan makes your life easier by sending emails with a customized subject line using no code to customers and leads. The best part is that customer and lead responses from the email are synced to Salesforce. If you would like to learn more about email subject lines with Titan, watch our short video below to learn how your sales team can automate everyday manual tasks.
We cover insightful topics, such as:
Alternatively, you can read an easy step-by-step guide on this topic. Check out the Dynamic Email Subject article on our Support Center. Or take a look at our Custom Email Template blog post to learn how to save time in email workflow processes.
The Power is in Your Hands with Titan
Here at Titan, we believe in continuous learning and sharing knowledge to make the lives of those around us easier. So go ahead and indulge in our other Salesforce and business-related articles, or check out our Titan Academy to learn about our no-code software.
For more information on a specific solution to automate processes or build a custom project for Salesforce, contact us through one of our social media links below.
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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.
