Salesforce AI Associate Certification: A New Certificate for 2024
Media-savvy content creator, with a curiosity for all Salesforce experiences.
Are you ready to claim your next Salesforce certificate, or will this be your first one in 2024? Either way, the Salesforce AI (Artificial Intelligence) Associate certification is an entry-level credential. It can be obtained by anyone who is ready to learn about artificial intelligence and apply those newly acquired Salesforce AI features to business solutions.
If this exciting topic piques your interest, like other MVPs and trailblazers in the Salesforce community, follow us in the article below. We dive into the following gripping subjects:
Let’s get started!
What is the Salesforce AI Associate Certification?
It’s evidence or proof that you are a certified AI Associate for Salesforce. This means you can give businesses valid advice and strategies based on your knowledge of Salesforce’s trusted AI principles. To obtain the Salesforce AI Associate Certification, candidates should already know about the following topics in general:
Candidates can follow a guide from Trailhead, Salesforce’s official online learning platform, to get ready for the exam. It’s called Prepare for your Salesforce Certified AI Associate Credential and is classified as a Trailmix on Trailhead.
Trailmixes are learning paths or lists provided by Salesforce. They are made up of modules and projects that teach users about the product and technology. Salesforce users can complete Trailmixes independently to collect points and badges.
These collectible rewards show that a trailblazer is proficient in specific skills and understands how to use Salesforce correctly.
Who Should Become an AI Associate in Salesforce?
Anyone who wants to understand how to use AI with Salesforce. For example, Salesforce administrators and developers are ideal candidates for becoming AI Associates. They can use the skills they learn from the certification in real-life projects, like using Salesforce AI and Einstein’s features within apps.
As a Salesforce AI Associate, an administrator or developer can build smarter solutions for a business. Here is a small list of a few types of professionals who can become AI Associates really fast:
Salesforce MVPs
Salesforce Most Valuable Professionals (MVPs) are ideal candidates for becoming AI Associates. They are experts within the Salesforce ecosystem and are known for sharing valuable insights that people want to follow. If they were to become an AI Associate, they could offer trailblazers some best practices for using AI in Salesforce.
Since these individuals also have big follower counts on social media platforms, it would be easy for them to keep trailblazers up to speed with the latest AI trends for Salesforce through regular posts.
AI Experts
Next up are individuals who are data scientists or AI professionals. Becoming an AI Associate would be super useful to these individuals, especially if they work for companies that want artificial intelligence capabilities in their Salesforce ecosystem. These professionals will be able to stretch their knowledge of predictive analysis and natural language processing to make smarter processes for businesses.
“Everyone is talking about AI!”
Mark Good Founder of AI Force Training
Those Looking for a Change
Last but not least, Salesforce AI Associates can also be professionals without a technical background. If you are one of these individuals, before you jump into this field, make sure you have an interest in learning about AI in Salesforce.
For those who are true beginners, Trailhead is a good place to start. It’s Salesforce’s online learning platform which has modules that can be used to learn about the basics of AI and Salesforce.
What You’ll Learn in the Salesforce AI Associate Certification
When preparing for your Salesforce AI research prior to taking the exam, it is best practice to finish the modules using the appropriate Trailmix found on Trailhead. You will discover various riveting tasks, links to resources, and learning modules in the Trailmix. Completing the 31 modules on the Prepare for your Salesforce Certified AI Associate Credential Trailmix should take roughly 19 hours and 25 minutes.
Fundamentals of AI
AI fundamentals are covered in the first module of the Salesforce AI Associate Trailmix. It will give you 300 points towards your rank in Trailhead on completion. With this module, you get to learn the basics of Artificial Intelligence and what you are capable of achieving with this kind of technology.
The module is split between 3 learning sections, and each takes 10 minutes to complete:
- Get Started with Artificial Intelligence
- Turn Data into Models
- Understand the Need for Neural Networks
CRM + AI Capabilities
You will see that to prepare for the AI Associate Certification, you need to cover many Customer Relationship Management (CRM) topics that show how AI can support Salesforce. To keep it simple, we will discuss one of the modules called Artificial Intelligence for Customer Service found in the Salesforce AI Associate Trailmix. Once completed, it gives you 200 points and teaches how AI is changing the way employees engage with customers.
The module dives into the benefits of chatbots and data analytics. These two sections in the module can be learned in 15 minutes:
- Improve Customer Service Using Artificial Intelligence
- Understand Why Chatbots Matter to the Contact Center
Ethics of AI
When you sign up for the Salesforce AI Associate exam, you also need to understand the ethics around artificial intelligence. There are a few topics about ethics in AI, and this section is responsible for 39% of your exam weight. Among various modules in the Trailmix regarding the ethics of AI, you will also find a link to a valuable PDF document providing detailed information on Salesforce’s AI Ethics Maturity Model. It’s written by Kathy Baxter, a Principal Architect at Salesforce.
AI Data
The next big section of the Salesforce AI Associate Certification covers Data for AI. This content will represent 36% of your exam. You can find the following modules on Trailhead to help you prepare for your exam:
- Data Analytics Fundamentals
- Data Quality
- Salesforce Data Cloud: Quick Look
- Build Your Data Literacy
- Is Your Data AI-Ready?
- Data Management Best Practice Guide
- Determine Data Requirements
- Data Quality Dimensions Cheat Sheet
Salesforce AI Certification Cost
Now that you know what the certification will cover, are you ready to hear how much it will cost?
The Salesforce AI Associate exam is $75, but any retakes, should you fail, are FREE. To pass the exam and get your Salesforce AI Certification, you need a minimum of 65%. The exam takes 70 minutes to complete, and you can choose to take the examination online or at a testing center.
Seal Your Skills with a Salesforce AI Associate Certification
Thank you for reading our article on choosing a Salesforce AI Associate Certification to complete in 2024. If you work in an environment that uses Salesforce, the AI Associate Certification can prove to stakeholders that your CRM platform knowledge and skills are indeed valid. This credential can also be added to your resume and will help you stand out among the other candidates applying for a job.
We hope we have given you some valuable information to advance your career in 2024. Titan values continuous learning and has FREE interactive courses on our no-code platform. If you want to know more about our powerful products, check out the Titan Academy.
We hope to see you soon!
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