Product Feedback Surveys with Salesforce Survey
Hawk-eye editor with a passion for trailblazing Salesforce experiences
Getting the right feedback is essential in measuring customer satisfaction, planning further innovations, enhancing user experience, and creating a product that flies off the shelf in the short run and stands the test of time.
Salesforce Product Feedback surveys offer significant advantages over other survey tools because they enable you to get personalized insights on your customers, integrate with the planet’s leading CRM, and reap the benefits of seamless automation.
So how does this work in practice? And what are some common ways in which you can get product feedback using surveys in Salesforce? In this article, we discuss how to gauge product satisfaction and how to gather opinions on your beta products. Read on to find out more…and at the end of the article, we give you a sneak peek of our favorite alternative to Salesforce Survey.
Salesforce Survey: Measure Product Satisfaction
Customer satisfaction can make or break your business. And that’s where product quality surveys come in. It’s all good and well to chase new leads or implement innovations for fresh markets but if it doesn’t resonate with your base then forget it! You could risk the foundation of your success because when loyal customers walk out the door, you know trouble is brewing.
This is where Product Satisfaction Assessments are super useful and can help you ensure that your existing client base remains happy and also gives you a heads up on whether or not you need to audit your product to suit their needs. A customer is dissatisfied with a new product feature? A product feature survey could help! Don’t wait for them to visit your competitor to find out!
Set up a survey inside Salesforce and give customers the option to answer in the form of Likert scale questions, yes/no, a rating question, or an open-ended question to encourage a free-flowing and more subjective response. Make sure to ask about the overall levels of satisfaction with your product to figure out if there is a major change you need to make. For example, if your company sells a financial product, then it is a good idea to find out if your customers feel it is adding quality to their lives or supporting their financial goals.
In your product satisfaction survey, you might also want to figure out how usable your product is and if your customers find it intuitive to operate. This is really important when it comes to software products: the last thing you need is confused customers drowning in technical issues and logging support calls every other hour. Here you can also ask for suggestions for improvements to streamline the user experience and also conduct polls on top product pain points.
When figuring out how satisfied customers are with your product, you can also give them the opportunity to rate and review the quality of your current software features and suggest new ones. This gives you the material you need to drive targeted innovations and study new angles for product research. The great part is that with Salesforce all survey responses are sent back to your CRM, where you can integrate data with holistic views of individual customers, and develop personalized solutions for their concerns. You can then even set up automatic follow-up emails and engagements after the survey to find out if their issues have been addressed.
Armed with the right data on customer satisfaction, you can rest easy that your existing business is secure and well-taken care of. Using Salesforce analytics and reporting, you can assess the survey results, and steer your product in the best possible direction via informed decision-making.
Salesforce Surveys for Beta Testing and Early Access Programs
We have discussed how valuable it can be to gather survey data on the satisfaction levels customers have in your existing product, but what about early access programs and beta testing? No one wants a new product hitting the streets, which will be universally hated and end up in failure. This is where product feedback surveys on beta testing and early access programs come in. Responses you get on beta products need to go up for inspection to help you resolve any issues and introduce enhancements before they are released to the public. With this analysis you can make way for successful product reception.
Salesforce surveys can support this journey in a number of ways. Collect feedback from those involved in beta testing or early access users through scale questions for example asking participants to rate the usability of your product from 1-5, asking yes/no questions, and inserting questions to find out what early users like most about the product. From here, you can start taking concrete and informed steps to refine your product.
Remember, with the power of Salesforce you can fully tailor the respondent journey and you have the option to personalize survey questions based on participant demographics, their profile, or any other personal information about them that might be relevant to your product release. For example, if you want to know whether your new mobile app will appeal to women in New York between the ages of 25-35 then you can specifically ask that group of early access users if they find the app engaging.
With all respondent data being fed back to the Salesforce CRM, you have the tools to track the history of a certain customer, understand their feedback in relation to their known preferences, and get a deep understanding of what different types of customers want from your soon to be released product offering. Using Salesforce automation, you can send updates and notifications to beta testers and early access participants to let them know how far along they are in the process and to encourage their engagement with your beta product. Come up with beta testing survey questions to find out everything you need to know.
Wondering how to track customer feedback in salesforce? Salesforce’s reporting tools for surveys empower you to review progress in visual ways via intuitive dashboards. Once you have pinpointed the most important trends, for example, that your new game is going to be most popular with a US audience, you can send this key information to stakeholders so they are up to date. From here, you can iterate, improve, and maximize the potential of your beta product, so that when it hits the market, it will be the next hot thing.
Is there an Alternative to Salesforce Surveys for Product Feedback?
The answer is yes, yes, and yes again! There is a market-leading alternative to Salesforce Survey tools, which is better value for money, requires no-code for custom solutions, and provides complete freedom to tailor the respondent journey with conditional logic. We are talking about the one and only Titan Survey for Salesforce.
Unlike Salesforce Surveys and Feedback management, Titan Survey is simple to set-up and and can be created by users with no special technical expertise for example HR professionals or Nonprofit secretaries. Titan’s native Salesforce integration pushes responses to Salesforce in real time and enables you to distribute surveys any way you want via text, email, and web channels. Create more intelligent surveys by pulling data from Salesforce and choose to insert limitless fields using our drag-and-drop functionality.
We are in the business of creating customized Salesforce solutions that suit you. And if you want us to create a feature, then all you need to do is request it from us! So what are you waiting for? Get in touch today!
Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.
