Discover Event Survey Software for Real-Time Feedback in Salesforce

4 min read

Marinda K.

Masterful Salesforce Scribe with an eye for detail

Updated: Jan 10th, 2024

What are Salesforce Event Feedback Surveys?

Salesforce Survey is a cloud-based tool that enables organizations to create and send surveys to poll their customers, employees, or attendees after an event, such as a conference, trade show, seminar, or any other type of event. The Event Feedback Survey can include questions about the event venue, content, speakers, networking opportunities, and overall satisfaction.

Using Event Feedback Surveys, event organizers can easily create and send the survey to attendees via email or a custom URL. Responses to the survey can be collected and studied in real time, enabling organizers to quickly identify areas for improvement and make data-driven decisions for future events. Event Feedback Surveys help organizations to gather actionable feedback from their event attendees and improve their event planning and execution.

Event Planning Feedback

Benefits of Salesforce’s Event Management Surveys

Here are some of the benefits of using Salesforce’s Event Feedback Surveys:

It is a user-friendly tool that makes creating and sending surveys easy. Event organizers can quickly design a survey, customize it to their needs, and distribute it to attendees via email or custom URLs.

Salesforce’s Event Feedback Surveys enable event organizers to collect real-time feedback. This means they can monitor responses and quickly identify areas for improvement.

They provide event organizers with a powerful data analysis tool. They can use the data collected to generate reports and visualize survey responses in charts and graphs.

Event organizers can increase engagement and create a more interactive event. Attendees will appreciate the chance to share their thoughts and will feel that their opinions are valued.

Tips for using Salesforce’s Event Feedback Surveys

Here are some tips for creating effective Salesforce Event Feedback Surveys:

Before creating the survey, it’s essential to define the goals and objectives of the survey clearly. This will help organizers identify the questions they must ask to gather the information they need to improve future events.

Attendees are more likely to complete a short survey focused on key questions related to the event. It’s recommended to keep the survey to no more than ten questions and avoid asking too many open-ended questions that require long responses.

Use clear, simple and concise language when creating survey questions. Avoid using technical jargon and complex language that attendees may not understand.

A mix of closed-ended and open-ended questions can help organizers collect quantitative and qualitative feedback. Closed-ended questions can help organizers gather data that can be easily analyzed, while open-ended questions can provide valuable insights into attendees’ experiences. Also, try question types, such as yes/no, rating scales, open-ended, and multiple-choice questions.

It’s essential to test the survey before sending it to attendees to ensure that it’s easy to understand and that the questions are straightforward. This will give organizers the opportunity to make necessary changes before sending it to attendees.

Send your survey soon after the event while it remains fresh in your respondents’ minds.

Providing incentives can help increase survey response rates. Offering a chance to win a prize or a discount on future events can motivate attendees to complete the survey.

Here are some common questions that are typically included in a customer satisfaction survey:

How did you hear about this event?

What was your main reason for attending this event?

How satisfied were you with the event?

Was the event aligned with its intended purpose?

How would you rate the quality of the content presented?

How would you rate the quality of the speakers?

How satisfied were you with the venue?

How was your registration and check-in experience?

How satisfied were you with the networking opportunities provided?

How well organized and executed was the event?

How was the timing of the event? Was it too long, too short, or just right?

What suggestions do you have for improving future events?

How likely are you to attend this event again?

How likely are you to recommend this event to a colleague or friend?

Downsides of Salesforce’s Event Feedback Surveys

While Salesforce’s Event Feedback Surveys have many benefits, there are also some potential downsides that event organizers should be aware of:

The level of customization is limited compared to other survey tools.

Salesforce Event Feedback Surveys is a paid add-on to the Salesforce platform, so it may not be cost-effective for smaller events or organizations. Companies need to have the Salesforce Feedback Management license.

Salesforce is a complex platform with many features and functionalities, and some experience with the Salesforce product is required.

While Salesforce Event Feedback Surveys is fully integrated with Salesforce CRM, it may not integrate well with other customer feedback tools or analytics platforms, limiting its usefulness in some contexts.

Titan’s Alternative to Salesforce’s Event Surveys Tool

Titan Survey is a powerful and versatile cloud-based survey tool for Salesforce that offers customizable survey templates, advanced survey logic, and real-time analysis and reporting. It provides various question types, such as Likert scales, multiple-choice questions, open-ended and closed-ended questions, and rating and scale questions. Event organizers can also use advanced survey logic, such as branching and skip logic, to customize surveys for each user and create personalized experiences based on their answers.

Personal User Experiences

It is a viable alternative that offers some unique features and benefits, including:

Cost-effective

Titan Survey is more cost-effective than Salesforce’s Event Feedback Surveys. It offers a free plan with basic features and a range of paid plans with advanced features, making it suitable for events of all sizes and budgets. Did you know that Titan Survey offers a 14-day free trial for organizations to test the platform before committing to a pricing plan?

Easy to Use

Titan Survey’s user-friendly web interface makes creating and customizing beautiful and streamlined surveys easy for event organizers. It offers a drag-and-drop editor that enables users to create surveys quickly without the need for technical skills with over 20 different question types, such as rating scales, matrix questions, and image choices.

Customizable Survey Templates

Titan Survey provides pre-built smart survey templates that can be customized to meet the specific needs of an event. Event organizers can change the questions, branding style, and survey design to align with their event’s theme.

Multiple Distribution Channels

Titan Survey enables event organizers to distribute surveys through various channels, including email, social media, and web links.

Distribution Channels

Real-time Reporting

Titan Survey provides real-time analysis and reporting, enabling event organizers to monitor responses from surveys in Salesforce as they come in.

Integrations

Titan Survey integrates with various third-party tools, including Salesforce, HubSpot, and Mailchimp, making it easier for event organizers to manage survey data and automate follow-up tasks.

Titan Survey may be a better option if you are looking for a simple and cost-effective solution for creating and distributing surveys for Salesforce.

Titan Website

Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.