Salesforce Survey to Measure Partner/Reseller Satisfaction
Hawk-eye editor with a passion for trailblazing Salesforce experiences.
Measuring the satisfaction of your partners and resellers is important in terms of identifying strengths in your partner or reseller programs, pinpointing the biggest weaknesses, and finding areas for improvement. If your partner or reseller feels they could stand to gain further training on your product, or thinks some steps need to be taken for you to get the edge over competitors, then it’s best you know sooner rather than later. This way, you will be in a great position to offer support to your network and leverage partnerships effectively to promote business.
Using Salesforce survey tools to gauge the satisfaction of resellers and partners brings all the most important data together in one central location and supplies real-time insight into the reseller/ partner process. Furthermore, using Salesforce, you can send out surveys automatically and ensure that key actions are automated, for example, following up on a struggling partner. If you are interested in how the #1 CRM can help gather the opinions and feedback of your trusted associates, then you have come to the right place, so keep on reading! It’s time for the Titan blog team to check out common use cases for partner and reseller surveys, where Salesforce fits into the picture, and how our no-code software might be the silver bullet for your most complex business use cases.
What can you find out in Partner/ Reseller Satisfaction Surveys?
Partner and reseller satisfaction surveys reveal eye-opening data about the strength of your business strategies and help you make informed decisions on how to make sales best and take your product to the next level. So what are some of the top use cases, and where do Salesforce tools fit in?
Keep Tabs on Satisfaction
The first use case on the list might be obvious, but that makes it no less important. And this is, of course, that partner/reseller satisfaction surveys help you figure out the extent to which your valuable partners and resellers are happy with your program and if they are as invested in its success as you are. Linking their responses to Salesforce will, of course, help you to get personalized insights into partners and resellers to understand their needs and profile better.
Wins and Losses
Sending out a survey to your partners and resellers helps you find out where your program is succeeding and falling down. Gathering this data from your network is super important because it empowers you to build on your biggest strengths and nuke your weaknesses before they cause any permanent damage. Ask for your partner’s opinion, insert Likert scale questions, and gather ratings to fully understand your achievements and the problems that need to be solved. The benefit of sending out your survey with Salesforce is that you can automate crucial follow-up actions, such as checking in with a partner who complained of serious weakness or sending targeted emails to a reseller celebrating a milestone with your Salesforce reseller/ partner program. Salesforce’s reporting and analytics also mean you have access to all the data you need to fully visualize your program’s accomplishments and where it needs to grow.
Enhance Communication
Sending out satisfaction surveys to partners and resellers is a great way to connect with them and demonstrate that you care about their concerns and are willing to address the problem. Sending out surveys with the Salesforce survey tools allows you to customize the respondent journey using conditional logic so that they will have a personalized experience when interacting with your partner satisfaction survey. This encourages partner and reseller engagement and drives an easy flow of ideas and strategies between your business and its partner/ reseller program.
Supercharge Support
Distributing a satisfaction survey to your partners and resellers is a surefire way to determine if they are receiving the support they need to carry out your program and promote your product effectively. Does your partner need a problem solved ASAP? Or does a reseller experience blockers when reaching out to your team and troubleshooting common issues? Find out today with satisfaction surveys for resellers and partners. Using survey tools from Salesforce to do the job will give you key insights to understand exactly where you are slipping up in the process. You will also be able to integrate your CRM with deliverables from partners and resellers so you can clearly trace your failures or inefficiencies’ impact on sales and revenue targets.
Do your Partners and Resellers require further Training?
Partner and reseller satisfaction surveys are useful in figuring out if your partners and resellers need further training on your product and training. When analyzing survey results, you might find out that an important partner requires more extensive training to hit their targets. Using Salesforce dashboards and reports, you can also quickly identify clear trends to understand if there are common gaps in skills and knowledge. This can help you improve your program and take it to the next level.
Potential Problems with the Salesforce Survey Tool
You probably gathered that partner/ reseller satisfaction surveys serve important business objectives from the above. You will also have learned (if you didn’t know before) that integrating this survey data with Salesforce can help automate actions, provide crucial insights, visualize data, connect you to your partner’s CRM, and give partners and resellers a personalized experience of your program.
But does that mean that Salesforce’s own survey capabilities are the way to go? Well, not necessarily, because it is important to consider several drawbacks of using Salesforce. First up, Salesforce is an expensive tool, and this is not just the cost of your license but also continual maintenance as well as paying through the nose for custom development.
And connected to the above is the other problem associated with Salesforce, which is that it is really tough to get the custom surveys you want for partners and resellers without carrying out development or having coding experience. Using Salesforce surveys is simply not worth it if you don’t have in-depth technical understanding, development experience, or a big budget to implement your dream survey solutions. So if you have the time and money to spend, go for it; otherwise, we suggest you look further afield.
Don’t expect Salesforce survey capabilities to integrate with all your third-party apps either. The truth is you might only be able to integrate with all your favorite external apps by getting into complex config. If you don’t want to do this, you might be forced to overhaul all your systems to make way for Salesforce. Sound appealing? We thought not…
An Alternative to Salesforce Survey?
What if we told you there was a tool that integrated natively with Salesforce and gives you all the data-driven power of the world’s leading CRM but comes at a fraction of the cost? Using Titan Survey, you get limitless customization, affordable licensing, flexible designs, and bi-directional push and pull of Salesforce data for real-time actionable insights.
Our Survey solution requires no code, development experience, or significant setup time to create stellar surveys. Choose from an easy-to-use template to send to customers and partners or build your own in a few minutes with our drag-and-drop tools. With Titan, you reap all the benefits of Salesforce with none of the pitfalls. What do you have to lose? Schedule a demo today!
Contact us today on one of our social media channels below.
Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.
