Get Salesforce Survey for Accurate Pricing & Packaging Data
Hawk-eye editor with a passion for trailblazing Salesforce experiences
Do you have a quality product but don’t know why it isn’t selling? Or do you like to think your service is competitively priced but customers aren’t knocking on the door? This is where pricing and packaging surveys can be your new best friend because they help you find out if the pricing and packaging of your service or product is aligned with the needs of your target audience and matches up well against your competitors. For example, if you have released a new and enhanced version of your mobile app but sales drop (despite boosting product quality), then this could well be related to faulty packaging or pricing. The truth is that no matter how great your product is, if a competitor is doing something similar at a lower price, well chances are that even your loyal customers will go with them.
And how do Salesforce survey tools fit into this picture? Sending out surveys for pricing and packaging with Salesforce enables you to collect respondent data in one central location, generate reports and dashboards on your findings, and trigger automated follow-up actions such as sending dissatisfied customers or users personalized emails asking how you can improve your product. In this short article, we discuss how pricing and packaging surveys can benefit your business and how the power of Salesforce complements this process. At the end of this article, we also give you the inside scoop on our top alternative to Salesforce survey for pricing and packaging surveys.
How to Collect Accurate Packaging Data with Salesforce?
The data you collect from pricing and packaging surveys can deepen your research into customer preferences so you can get a clearer picture of how satisfied they are with features, promotion options, packaging, and pricing. Here we break down some of the top ways in which these surveys can help you gather data.
Tune into Customer Preferences
One of the most useful things about conducting pricing and packaging surveys is gauging customer preferences and tapping into trends. For example, you might ask a rating scale question to measure whether or not customers consider your product or service good value for money. A rating of 10 could indicate it is great value for money while 1 would let you know the customer thinks your product is super expensive and doesn’t deliver much of anything useful. Not only will product pricing survey help you adjust your prices so your product can better perform in the market, but using Salesforce survey tools, all data can be fed back into the #1 CRM where you can track current opinions against past and future ones and analyze whether there are specific extenuating factors that might be influencing the perception of your product pricing.
Using Salesforce, you can also choose to automatically check in with anyone who complained about your pricing options or said in their survey responses that your product offered little to no value. This way you can follow up on customers experiencing pain points and offer assistance where necessary.
Analyze Price Sensitivity with Salesforce
Pricing and packaging surveys can provide valuable insight into price sensitivity. So you can find out what your target audience wants to pay for a specific product, what the deal-breakers are for them price-wise, and also the right price that you should be selling certain services and products for to drive revenue growth. So, for example, your retail business might be selling sporting gear, and through conducting a survey, you might find that your customers are only willing to pay 90% of the advertised price for trainers. Asking for open-ended responses can also generate new insights into price sensitivity. For instance, you might find that the reason certain customers want to pay less for your product is that it is faulty, doesn’t last long, or breaks easily. You can find out these factors by asking for customer opinions in open-ended questions.
The beauty of integrating this respondent data with Salesforce is that you can review it against other key business metrics and make an informed decision as to optimum price points. Your Salesforce will also link up to relevant marketing and sales strategies to promote new prices and encourage the purchase of your product or service.
Salesforce to Segment Your Market
Using a Salesforce survey to assess packaging and pricing is also a great way to find out important details on the market segments you want to target. For example, you might find out that your consultancy service is too expensive for customers under the age of 25, so for this segment you can offer more reasonably priced options. You could also ascertain that your software package doesn’t appeal to a non-technical audience, so you might create more user-friendly packaging as a result.
Salesforce’s powerful reporting and analysis abilities can help you visualize your market segments, automate follow-ups with segments on an individual level, and ultimately make better decisions for your pricing and packaging.
Suss out the Competition
Find out if your competitors have an advantage over you using pricing and packaging surveys. Through respondent data, you can easily figure out if a leading competitor has the edge over you or if you are in a good place with your target audience. You might for example ask a simple yes/no question to find out if your customers think you are better value for money than your top competitor. If they answer no, well you know that you have lots of work to do.
Automate any process you want to follow up on customers who might be close to leaving you for your competition. For example, if they expressed dissatisfaction with your product packaging in their survey response, you can make sure you notify them of special offers and promotions in personalized ways to suit their preferences. Find out how to take back control of the game and use Salesforce to integrate with your sales and marketing teams to drive a more competitive product. Finally, using Salesforce reports and dashboards you can easily see how you measure up in the market and where your strengths and weaknesses are.
The Top Alternative to Salesforce Survey
Integrating pricing and packaging survey with Salesforce might seem like a no-brainer in terms of getting integration with the CRM and analyzing data fast. With this said, Salesforce surveys cost can be high, difficult to set up, and result in expensive and tedious development to reach your custom solutions.
This is where we at Titan swoop in to make sure you get the very best of Salesforce, leave out the difficult stuff, and can build the surveys you want quickly and easily. Titan Survey requires no configuration and no-code to produce flexible surveys that match the look and feel of your brand. We natively integrate with Salesforce for live push and pull of important data and come reasonably priced and with top-notch support.
So what are you waiting for? None of us are getting any younger struggling with the same complex solutions. Schedule a conversation with a Titan today!
Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.
