How Salesforce AI Cloud Transforms Businesses

Nikita R.

Media-savvy content creator, with a curiosity for all Salesforce experiences.

Updated: Jan 9th, 2025

** Please note that AI Cloud, Einstein GPT, and other GPT products from Salesforce are now called Einstein.

Salesforce provides us with artificial intelligence (AI) tools on its AI Cloud. Why not take full advantage of your customer relationship (CRM) platform to automate processes for your service, sales, and marketing teams?

Are you ready to work with your customer data powered by trusted AI tools? Follow our article below to find out more about Salesforce’s AI Cloud and Einstein solutions to take your automated processes to the next level.

What is Salesforce AI Cloud?

Salesforce AI Cloud is a platform that delivers AI tools to support customer relationship management activities. The AI Cloud in Salesforce is great for automatically analyzing data and gives us real-time generative AI functionality to collaborate with colleagues.

You can find Salesforce’s AI Cloud pricing on the official website. To unleash your AI capabilities, you will need to first choose which Service Cloud edition you need for your business projects. It’s important to check which Service Cloud edition you have, as some Salesforce clouds have AI tools included in the package. If you have an edition that does not include AI features, you can sign up for Service Cloud Einstein, which starts at $50 per user per month.

Features of Salesforce AI Cloud

Salesforce lets your customer service teams create automated workflows so that they can focus on superior experiences instead. Let’s explore a few features provided by Service Cloud Einstein:

The Case Routing feature is quite popular. It automatically starts a case workflow and can direct a case to the appropriate customer service agent.

Teams get to elevate their customer service processes with the Case Classification feature. It uses machine learning to add data to fields automatically for newly arrived cases.

Managers can use the Next Best Action feature to create recommendations. Sales agents will also find the Next Best Action feature essential as it guides them on the correct time to take action.

The AI features listed above only pertain to Service Cloud. So, what AI features can we expect from the other Salesforce Clouds?

Salesforce Einstein: AI Technology

The Salesforce Einstein GPT feature is most useful for teammates across your organization. Everyone can save time when you add Einstein GPT to your Salesforce system. By combining Einstein GPT with your Slack account, you can access research tools and writing aids immediately to communicate effectively with customers or partners.

A great example is to use Einstein GPT to automatically respond to customer queries to free up time for your service agents. Or try Einstein Activity Capture to sync data between your Sales Cloud, email inboxes, and calendar applications for enhanced work productivity.

Salesforce Einstein Analytics

Change how you analyze data in your company with Salesforce Einstein Analytics. This cloud-based platform gives you AI tools to gain insights into data trends and patterns to make the best decisions for your business goals.

Salesforce Language & AI Chatbot

Einstein gives you AI tools for natural language processing to use in your Salesforce web projects. The two tools that we will cover for natural language processing are Einstein Language and Salesforce AI Chatbot.

The Einstein Language feature lets you build intent models. These models can have as little as 20 examples. Salesforce gives us new entities like US Social Security numbers, credit cards, and address compounds for standard forms.

When it comes to AI Chatbots, also known as Einstein Bots, you can use them to integrate with Salesforce Einstein. The reason why you want to do this is so that you can make the most out of your Salesforce machine learning technology and AI tools.

Einstein Bots will automate your manual tasks related to communication. For example, they can respond quickly to FAQs and provide troubleshooting support.

Salesforce Einstein Vision

Einstein Vision from Salesforce is a proper AI tool for recognizing images in your web projects. Your teams can use Einstein Vision tools to identify text across many tables found in an image. Numerous businesses find that Einstein Vision works well with PDF files and is a great example of machine learning in Salesforce.

Salesforce Einstein Discovery

If you work with Salesforce data daily, we recommend using Einstein Discovery. With this AI and machine learning platform, you get to take your business on a whole new adventure. Salesforce Einstein Discovery is made to support your decision-making processes based on data analysis. For this reason, you get advanced analytic and AI tools for extracting insights and forecasting results with Einstein Discovery and Salesforce. It works extremely well with large volumes of data, and your employees do not need to be technical experts to navigate through the user interface.

Datorama & Salesforce 

If you are looking for an alternative analytics platform to Salesforce, Datorama is an option. It is designed to assist marketing professionals in collecting and analyzing data. Datorama can also be used to create reports that will guide marketing strategies.

Many marketing teams opt to link Datorama to Salesforce’s Marketing Cloud. One of the reasons why a Datorama and Salesforce integration is a favorite in the marketing world is that it collects data from various locations and can save it all on a single platform. It is a very convenient solution to have all marketing data on one platform, such as Salesforce.

Quick Benefits from Salesforce & AI Cloud

As we discussed, Salesforce gives us prime AI products to transcend the way businesses operate. Let’s take a look at some exclusive examples of how Salesforce and AI Cloud can improve sales, customer service, and marketing ventures.

Quick Data Processing for your Sales or Marketing Tasks

Your AI Cloud is more than capable of handling large volumes of data, so your business can scale rapidly with no issues. Sales and marketing teams will be thrilled to have a collection of tools to collect and analyze customer preferences and trends in a market. In this way, AI and Salesforce do their bit to provide accurate and trusted data that will support business strategies that cater to customer experiences to drive sales.

It’s your Opportunity to Elevate Customer Experiences

Your sales agents can use artificial intelligence from Salesforce to analyze customer data. From these reports, your sales agents can plan detailed customer interactions based on their target audience preferences. The benefit here is that your business gets to raise the bar on customer experiences. In turn, customers will be more satisfied with the tailored interaction.

Automated Tasks to Reach New All-Time Levels of Productivity

Sales, marketing, and customer service teams often have a lot of administration and data-capturing tasks since they work with customer information. With AI Cloud, your teams can use the tools to speed up all manual processes so that they can focus on higher-level tasks, like interacting with customers.

Make Confident Business Decisions Based on Data

With AI Cloud, you get tools that help your decision-making processes from end to end. Starting with collecting data and going all the way to predicting trends, opportunities, and challenges in your target market, AI Cloud can give you support to make data-driven decisions.

We hope to see you soon!

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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.