Book your 1:1 Demo
  • Industries
    • Healthcare
    • Finance
    • Legal
    • Non-Profit
    • Education
    • Technology
    • E-Commerce
  • Product
    • Build Forms
    • Generate Docs
    • Manage Contracts
    • Sign Agreements
    • Create Portals
    • Collect Feedback
    • Automate Processes
  • Pricing
  • Learn
    • Blog
    • Knowledge Base
    • Titan Academy
    • Webinars
    • Integrations
    • Compliance
  • Connect
    • Customer Success
    • Support
  • Company
    • About Us
    • Contact Us
    • Partners
    • Careers
  • Sign In
MENU
  • Solutions
        • Featured Success Story

          Salesforce Health Cloud:
          Patient Intake Forms
        • By Product

          • Build Forms
          • Create Portals
          • Generate Docs
          • Sign Agreements
          • Collect Feedback
          • Streamline Files
          • Manage Contracts
          • Automate Processes
        • By Industry

          • Healthcare
          • Finance
          • Nonprofit
          • Education
          • Technology
          • eCommerce
          • Insurance
        • All Industries
        • By Use Case

          • Financial Services Portal
          • Event Registration
          • Education Portal
          • Accreditation Processes
          • Patient Intake Forms
          • W-9 Tax Forms
          • Point-and-Click Quotes
  • Pricing
  • Resource Center
        • Healthcare Solutions for Salesforce

          Learn what Titan has to offer for the Healthcare Industry
        • Learn

          Blog

          Discover the latest Titan product and company news

          Titan 101

          Getting started with Titan, Best Practices, and Use Cases!

          Titan Academy

          Sign up for interactive courses to learn Titan

          Webinars

          Watch Titan Previous Webinars

          Support Documentation

          Check out Titan’s latest release notes and product documentation

          Integrations

          Learn all about Titan's Integrations

          Compliance

          Learn all about Titan's Certifications

        • Connect

          Customer Success

          Read all about Customer Success Stories

          Professional Services

          Let Titan experts help you take the project to a new level

          Titan X Lab

          Have a feature request? This is the right place to post and vote for other ideas

  • Company
    • About Us
    • Contact Us
    • Professional Services
    • Titan Partners
    • Careers
  • Sign In

What is a Master Service Agreement (MSA), and How Does it Work?

6 min read
Nikki
Nikita R.

Media-savvy content creator, with a curiosity for all Salesforce experiences.

Updated: Jan 13th, 2025

These are two important questions for any service delivery business. We cover these vital topics, as well as “What is a master service agreement used for?” in the article below.

Although they are used across various industries, if you work in the IT field, it’s even more essential to understand the importance of MSAs. As stated by a survey conducted by Gartner, over 60% of IT companies use these valuable document types. This statistic makes sense to us, since IT companies do need a formal way to manage their complex business relationships and services.

So, are you keen to learn how to create a professional MSA template that has structure and is well-formatted? Keep reading. We can fill you in.

Let’s get started.

Manage Complex Business Services
Manage Complex Business Services

(MSA) Master Service Agreement Definition:

MSAs serve as a contract between two or more parties. Within it, you will find the terms and conditions that state how interactions and transactions will be conducted by the parties in the agreement. MSAs are usually used when business partners want a long-term relationship.

It is an ideal agreement for business-to-business relationships that interact with each other frequently because it can cover many joint projects or sales between the parties for a long period of time before the terms and conditions of the MSA need to be renegotiated.

Why is it Important to Have a Master Service Agreement?

There are many reasons why businesses should have an MSA in place. One of them, is that an MSA covers the scope of services performed by the parties in the agreement. Adding a clear Scope of Services section to your MSA should be a top priority.

It will inform each party in the agreement of what they will receive and what they owe in return. Including these business arrangement expectations is a key way to ensure everyone understands the following elements of the service:

  • The Nature of the Services
  • The Extent of the Services Delivered
  • The Limitations of the Services

When Should You Create a Master Service Agreement?

If your business wants to:

  1. Speed up a contract lifecycle management process.
  2. Collaborate with a business partner for an extended period of time.
  3. Quickly start new joint projects with business partners using regular pre-established terms and conditions of previous agreements.

Whenever you put together an MSA, you can save time and reduce legal fees for your business, as you do not need to renegotiate general terms and conditions for every new project with your partner.

Master Service Agreement Checklist: What Should Be Included?

Since MSAs have major parts of a business agreement, it’s best to make sure that you add all of them before it is signed and finalized. You wouldn’t want to accidentally leave out certain details of an arrangement. For this reason, a checklist is a crucial tool that can be used in MSA creation.

Business Agreement
Business Agreement

Here is a general MSA checklist that you can take and modify to your specific business needs:

Sections of an MSADescription
Scope of WorkDescribes the type of services performed in the agreement.
ConfidentialityExplains how confidential information will be protected in the agreement.
LocationStates the geographical locations where the services will be performed. This section can also name where the MSA applies.
Product Delivery RequirementsIdentifies the expectations for the products on arrival and how they will be delivered to a party.
Work StandardsThis section defines the quality and performance of the party rendering services in the agreement.
Intellectual Property RightsThis section describes who owns the Intellectual Property and how it can be used.
Payment TermsDetails all the payment information for services, such as payment dates and invoicing cycles.
Taxes and FeesThis section sets out each party’s responsibility to pay taxes and any other fees for services.
Limitations and LiabilitiesFrames each party’s financial and legal responsibilities in case of a breach of the MSA.
Revenue for Legal ObligationsDetails how compensation, payment terms, and revenue-sharing will be performed.
WarrantiesLists all the guarantees for quality and performance of services and products from each business.
Insurance RequirementsStates the type of insurance coverage each business has signed up for. This section will also show the costs of the insurance packages in the agreement.
Termination ClauseInforms parties about how the MSA can be terminated. This section also provides notice periods and penalties for termination.

Master Service Agreement Example 

Images speak volumes! So, here is an example of a simple master service agreement template in the real world.

Example of a MSA
Example of a MSA – Image Source

Create, Edit, and Sign Master Service Agreements with TITAN for Salesforce

If you are in the market for software that can automatically generate MSAs from Salesforce, we suggest you check out Titan Docs. Our no-code platform integrates directly with Salesforce and connects to Microsoft Word so that you can create and edit any Master Service Agreement with your CRM data. We believe we can help you save time and reduce the amount of errors you could make when creating MSAs from scratch each time.

Here are a few features you get from Titan to quickly build accurate MSAs:

TItan Forms Icon
Point-and-Click Tools to generate MSAs as pre-filled PDFs directly from Salesforce.
TItan Forms Icon
Use Titan to build other document types, such as custom contracts, proposals, quotes, and invoices directly from Salesforce
TItan Forms Icon
Merge and convert your files into any document format you need.
TItan Forms Icon
Titan can read any field from Salesforce objects and reports and display it in a format of your choice.
TItan Forms Icon
Add interactive elements to your MSA to write data back to your Salesforce objects.
TItan Forms Icon
Titan works with standard and custom objects or any data structure in your system.
TItan Forms Icon
Automate business processes from start to finish using drag-and-drop tools that require zero coding knowledge.
TItan Forms Icon
Add e-signature fields to your MSAs to allow all parties to sign documents online to reduce time-consuming tasks.
TItan Forms Icon
You get more document-storage options as Titan can move your files to other locations, such as Google Drive or Box.
TItan Forms Icon
Titan is secure and compliant with HIPAA, SOC 2, ISO, GDPR and other leading frameworks.

Peace of Mind with Titan and Salesforce

You want your Master Service Agreements to be valid and accurate so that you can continue with daily operations that drive business growth. Opting for intelligent software, like Titan, coupled with a premium customer relationship management (CRM) platform, like Salesforce, can help your business reduce data entry errors in your MSAs. Say goodbye to incorrect date inputs and problematic formatting issues.

For more information on how to upgrade your MSA process to create and sign agreements while storing them in any location you choose, contact us through one of our social media links below. We would love to help you step-by-step with a custom Salesforce process that meets your unique business needs.

See you soon!

  • Twitter
  • Facebook
  • YouTube
  • LinkedIn
Salesforce AppExchange
Titan Website

Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.

Frequently Asked Questions

What is the difference between MSA and SLA?

One is a Master Service Agreement (MSA), and the other is a Service Level Agreement (SLA). Both documents manage business relationships and service delivery. However, they are different.

For example, the purpose of an MSA is to state the terms and conditions for a business relationship. The MSA will define how transactions and agreements will occur between the parties in the agreement.

In contrast, the SLA’s purpose is to list the performance metrics and standards of the service provider. It will contain the level of service to be delivered and how that quality or performance will be measured.

What is the difference between a contract and an MSA?

Although these document names may be used interchangeably, they are actually different. Let’s take a look at a master service agreement vs. a contract.

An MSA is a contract that sets out the terms and conditions of a business relationship. They are created especially for business relationships that have ongoing services. Contracts are created for legally binding agreements to draw up terms and conditions for a specific transaction between parties.

What are the red flags for MSA?

Some general red flags that could lead to disputes in business relationships include:

  • Vague information about the scope of services delivered.
  • Terms and conditions that favor one party in the MSA.
  • Unreasonable termination clauses, like a short notice period.

Learn about the Titan Platform for FREE!

Visit our Titan Academy to discover videos, follow guided tutorials, and take quizzes to test your knowledge as you get up to speed on creating projects using zero code.

Document Generation - Essentials Course

Sign - Essentials Course

Flow - Essentials Course

Did you find this Document Type information helpful?

Schedule a demo to uncover how to use no-code solutions to build MSAs with e-signature capabilities and generate them directly from Salesforce!

Start Live Chat No Slack account required

Related

  • A Comprehensive Guide to Salesforce File Management
  • Turbocharging Salesforce File Storage with Titan 
  • Salesforce Files Vs. Attachments
Book your 1:1 Demo
TITAN logo

A powerful, patents pending, zero code platform for Salesforce Forms, Document Generation, Web Applications, Surveys, Flows and more. HIPAA, GDPR, SOC 2 and other compliances are supported as well.

© 2015-2025 Titan | Multiple Patents Pending

Solutions

  • Titan Docs
  • Titan Sign
  • Titan Forms
  • Titan Survey
  • Titan Web
  • Titan Flow

Platform

  • Pricing
  • About Us
  • Terms of Use
  • Compliance
  • Privacy Policy
  • Cookie Policy
  • Accessibility Statement

Support

  • Sign In
  • Contact Us
  • Request Demo
  • Help Center
  • Titan Academy
  • Salesforce AppExchange
  • User Sitemap
  • Privacy policy
  • Terms of conditions
  • black Facebook logo
  • greyscale YoutTube logo