Notes on Salesforce B2B Commerce Cloud

A Salesforce B2B Commerce Cloud is geared to help your business manage business-to-business (B2B) transactions. Organizations that are already signed up to Salesforce, the world’s leading customer relationship management (CRM) platform, tend to also choose Salesforce B2B Commerce Cloud.

Salesforce B2B Commerce Cloud

With Salesforce B2B Commerce Cloud, your employees can create and work efficiently with their online sales channels related to B2B customers.

One of the reasons why organizations choose Salesforce B2B Commerce Cloud is that it helps them sell products and services across all their digital channels. Websites, mobile applications, and marketplaces are all supported with Salesforce B2B Commerce Cloud to make it super easy for your B2B customers to shop online.

Salesforce B2B Commerce Features

Salesforce B2B Commerce Cloud has many features and tools to help you sell products to B2B customers. So let’s dive deeper and take a look at some of them below to start boosting sales:

Personal Shopping Experiences

Salesforce B2B Commerce Cloud can help you create custom shopping experiences for your B2B customers. For example, you can recommend products, display prices or discounts, and any other digital content best suited for your B2B customers.

Salesforce CRM Integration

Salesforce B2B Commerce Cloud integrates exceptionally well with Salesforce. That’s no surprise as it is a Salesforce offering, but it is a significant advantage, as you can view all your customer data in one location. Your marketing, customer service, and sales teams can use customer data, such as order histories, product preferences, and any customer interactions, to provide an elevated Salesforce experience for customer services.

Mobile Responsiveness

Another winning feature of Salesforce B2B Commerce Cloud is that it works on mobile devices. Giving B2B customers this extra option of purchasing or accessing your products and services with a mobile device is crucial to increasing sales.

B2B customers will be able to buy your products anytime and from any location with an internet connection directly from their mobile device for added convenience.

B2B Sales Portal

Why not add all these features to a portal?

Your business can enjoy boosted sales with a B2B sales portal built with Salesforce. Your teams can use it to streamline B2B sales tasks and processes.

As we learned above, Salesforce has many tools and features to help you enhance sales, marketing, and customer service strategies. For your perusal, here are a few reasons why popular businesses have a Salesforce B2B Sales Portal:

To Effectively Manage Leads and Contacts

Organizations create B2B sales portals so that their sales representatives can track lead and contact data and manage relationships better.

For example, a sales representative can efficiently monitor previous lead and contact interactions, collect information for upcoming meetings, and select the prospects they need to focus on.

To Manage Opportunities Better

With a B2B sales portal, sales teams can monitor, create, and modify their sales opportunities. Some of the tasks involved with managing opportunities in a B2B sales portal include working with the sales pipeline, making predictions of revenue, and creating targets for sales. All these tasks generally help to drive business decisions.

To Increase the Visibility of Products & Services

A B2B sales portal is a great digital space where companies display products and services.

Businesses love that they can control pricing options, the descriptions of products and services, and any other content related to their brand.

These solutions are helpful to B2B customers but also help sales representatives find the latest product and service offerings so that they can be confident when selling or interacting with clients.

B2B Portal Examples

So, what are some examples of B2B portals in the real world? If you want to take a look at some B2B portals across various industries to get a visual representation of what you can achieve, join us below. We have a few Salesforce supplier portal cases for you.

Alibaba

First up on our short list is Alibaba. It is recognized as one of the largest B2B portals in the world. Alibaba was created to connect manufacturers and suppliers to buyers. They provide their services internationally, and they cover several industries.

Thomasnet

This B2B portal resides in the industrial and manufacturing industries. Thomasnet specializes in sourcing suppliers and products for buyers while also providing access to comprehensive catalogs.

Global Sources

Next up on our list is Global Sources, which deals with electronics and fashion products. This B2B portal is popular for sourcing electronic goods and fashion products from China. Check out their website for a complete list of where this B2B portal sources products.

TradeIndia

Hugely popular in India, this B2B portal helps connect manufacturers, exporters, and suppliers based in India with international customers.

DHgate

This B2B portal is similar to Alibaba and helps Chinese manufacturers and suppliers sell their products to international buyers. DHgate also covers various industries.

Salesforce B2B Marketing Analytics

Moving along to working with data, Salesforce’s B2B Marketing Analytics is a CRM app that holds your sales and marketing data. It populates this data by connecting with Salesforce. You can use the app to analyze your marketing strategies to essentially optimize workflows in Salesforce for B2B operations.

For your convenience, here is a short list to show you the capabilities of Salesforce B2B Marketing Analytics:

Data Integration

As B2B Marketing Analytics is a Salesforce product, you can trust that it integrates with Salesforce and the other product offerings on the CRM platform. The app works really well in conjunction with Salesforce Sales Cloud and Marketing Cloud.

Many businesses use B2B Marketing Analytics to gather information from multiple sources for thorough data analysis on marketing and sales efforts.

Data Reporting

B2B Marketing Analytics has many customizable dashboards and reporting tools for your researchers.

Data analysts and research teams can customize these reports and dashboards to the specific needs of your business. Then, managers and essential stakeholders can visualize and interpret the marketing data in these reports to make meaningful company decisions.

Measure your ROI

Many organizations use B2B Marketing Analytics to calculate their return on investment (ROI) in their marketing departments. For example, B2B Marketing Analytics can monitor how much revenue was generated from marketing initiatives.

Comparing the costs of your marketing projects is another standard calculation derived from using B2B Marketing Analytics.

FAQ

What is Salesforce B2B commerce?

It’s a Salesforce solution that helps businesses create portals that sell products and services to business-to-business (B2B) customers online.

Can Salesforce be used for B2B?

Yes, it can. You can use Salesforce Sales Cloud solutions for business-to-business (B2B) operations.

What is the difference between Salesforce B2B commerce and B2C?

These are Salesforce solutions for business-to-business (B2B) or business-to-customer (B2C) services.

We hope to see you soon! 

• Twitter
• Facebook
• YouTube
• LinkedIn

Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.