Salesforce Experience Cloud for Content Management

5 min read

Nikita R.

Media-savvy content creator, with a curiosity for all Salesforce experiences.

Updated: Jan 13th, 2025

What is Salesforce Experience Cloud?

Previously known as Salesforce Community Clouds, it’s a platform to assist organizations in building branded Salesforce portals, websites, and communities. Many organizations choose SF Experience Cloud as it gives them an online way to connect with customers, employees, and partners.

Since Salesforce offers your web projects branding options, you can customize your portals and websites to match the unique requirements of your business. Creating a community or portal with Salesforce Experience Cloud improves the support and services you give to customers with valuable self-service options. Your partners also receive the benefit of collaborating on projects and sharing ideas more freely.

Here are some Salesforce Experience Cloud features that your business can enjoy when creating web projects:

Build a Community

Your business can take advantage of the various tools and templates Experience Cloud provides. These tools can help you build online websites and communities that are upgraded with customization options for all your branding needs. You can also be fearless using Experience Cloud! There is no need for coding, programming, or developmental skills and expertise.

Personalize your Portals

With Salesforce Experience Cloud, you can champion a web project that has custom user experience designs in mind. You definitely know your target audience from the data that you collect in Salesforce. So, with Cloud Experience, you get to make the most of your data by creating personalized content that is relatable and enjoyable to your community members.

Collaboration Features

Take a bold step and find out what your community members think about your products, services, and brand. With Experience Cloud, your users can collaborate and share ideas with the help of features that include discussion boards, file sharing, and chat rooms. Providing your community with features to boost collaboration will encourage knowledge sharing and increase communication about your business.

Salesforce: Experience Cloud vs. Community Cloud Comparison

On a higher level, both of these platforms from Salesforce can be used to create online communities that express a business’s brand while upgrading user experiences and communication for customers, employees, and partners.

But if we dig deeper, you will notice that Experience Cloud and Community Cloud have different features, specialties, and focuses. Let’s take a look at those differences below:

Salesforce Experience Cloud

In 2020, Salesforce changed the name of Community Cloud to Salesforce Experience Cloud. The reason for this name change was to rebrand as the platform gathered more capabilities for creating web projects.

Experience Cloud lets you get your web projects ready for collaboration among your users, which helps create communities. Additionally, Salesforce Experience Cloud can help you build exciting self-service features and support systems to interact with community members.

What’s more, is that Salesforce Experience Cloud provides customization options so that you can create interactive and mobile-responsive web projects. Your websites and portals can also be branded according to your business needs.

Overall, Experience Cloud is your must-have platform to tailor user experiences and create a branded website or portal.

Community Cloud

If you need to create an online community for internal stakeholders like employees, partners, or individuals with a Salesforce Experience Cloud certification then you need Community Cloud. It is a common platform for creating partner portals, increasing collaboration between employees, and many business-to-business (B2B) use cases.

With a focus on employee collaboration to speed up workflows, it’s no surprise that Community cloud features help with sharing files, automating workflows, and chat systems. Community Cloud is known for streamlining business processes and communication lines between employees and even partners.

Community Cloud integrates exceptionally well with Salesforce data. That’s a no-brainer since Community Cloud is a Salesforce product. Still, it’s a reliable connection to ensure your employees and partners can access the same Salesforce data to collaborate transparently on deals and projects.

Salesforce Helpers

These are just a few points on the Salesforce Experience Cloud and Community Cloud superpowers. As we learned, both platforms can create online communities. However, you want to use Experience Cloud to engage with customers through self-service options. On the other hand, Community Cloud can be used to increase collaboration between your business employees and partners.

Content and Experience Cloud

So, do you want to streamline your content directly to your Experience Cloud portal? Follow the below general steps to see how to work with your content in Salesforce Experience Cloud.

1. Log into your Salesforce system and navigate to your Experience Builder.

2. Create a new community if you don’t already have one, or edit your community to modify your content.

3. For this example, we are going to proceed with creating a new community.

4. The next step would be to choose and customize a Salesforce template that relates to the requirements you want for a community.

5. You can then use the drag-and-drop Experience Builder to create a layout for your community. Make sure to take advantage of the various widgets, components, and elements on offer to make your community interactive and engaging.

6. Add your specific content to Experience Cloud. The platform supports pages, articles, files, feeds, events, and custom objects.

7. Next, you want to control who can view your content and target your personalized content to the appropriate audience. So, configure content visibility for profiles, roles, and permissions.

8. Test your community and ask users for feedback so that you can improve on design, content, and functionality.

9. Once you have fixed all your community issues found in testing, you can launch and promote it to get users to join and engage with your content.

10. You can continue to manage your content further by updating your community regularly.

These are just general steps though, for the most up-to-date information check out Salesforce’s Experience Cloud documentation.

FAQ

Thank you for your time. Here are a few bonus questions and answers that could help you further understand Salesforce Experience Cloud for content management.

What is Salesforce Content Management?

It’s a system called Salesforce Content Management System (CMS). Organizations use Salesforce CMS to build, modify, and work with digital content in a single space.

What does Salesforce Experience Cloud include?

You can use it to create a website or portal that acts as a social platform. It gives you the power to share files and data with users. Salesforce Experience Cloud also provides collaboration features for users to interact in real-time online.

What is CMS in Experience Cloud?

It’s a content management system from Salesforce to organize and work with content in a single location.

Salesforce Solutions Sorted

From content management system features to comparisons, guides, and even bonus FAQs, we hope we have shed light on Salesforce Experience Cloud content management in this article. If you need more Salesforce Cloud solutions, head over to Titan.

For starters, Titan has web applications for every page and portal! Build, design, and launch fully responsive web pages in minutes. Whether you need landing pages or payment portals, we got you covered. And that’s not all. Titan is more than just a no-code web app builder. Use the platform to build custom docs, forms, apps, e-signatures, and surveys that integrate seamlessly with Salesforce data.

Sound interesting? Contact us on one of our social media channels below for more information.

We hope to see you soon!

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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.