Salesforce Marketing Cloud Pricing: What Works for You?

Salesforce Marketing Cloud helps teams interact with customers better through digital channels. It comes with a host of tools and features specifically for marketing activities like:

• Managing Customer Journeys
• Creating Targeted Marketing Campaigns
• Monitoring and Tracking the Performance of Campaigns

As this platform is a game-changer for many businesses engaging with customers, it’s wise to know what the Marketing Cloud costs. This information can be a deciding factor when considering the financial plan that works for your business.

Knowing upfront how much Marketing Cloud costs can also help you redistribute funds in budgets to afford the expenses associated with implementing and maintaining the software. So, let’s jump right in.

How Much Does Salesforce Marketing Cloud Cost?

This question depends on which Marketing Cloud you sign up for. There are three products you can choose from:

• Marketing Cloud Engagement
• Marketing Cloud Account Engagement
• Marketing Cloud Growth Edition

1. Marketing Cloud Engagement Pricing

With Marketing Cloud Engagement, teams can use automation tools to create custom emails for leads and customers. This Salesforce edition also has the capacity to manage mobile and web journeys.

To get started with Marketing Cloud Engagement, you need to select a package that suits your project goals. Salesforce offers three tiers for marketing solutions, which are:

• Professional Edition, which costs $1,250 per org per month.
• Corporate Edition, which costs $4,200 per org per month.
• Enterprise Edition, on the other hand, requires you to request a quote. The price is not listed on the website and depends on your messaging and contact volumes in your project.

Professional Edition

The Professional edition can improve your team’s marketing efforts by letting them work on a single platform. This means they can manage email marketing, social media marketing, and mobile messaging in faster ways.

Let’s take a look at some of the features from this Marketing Cloud Engagement edition that speed up processes and collaboration between teams on joint projects:

• You get tools for creating and sending email marketing to customers and leads.
• Designers can create content with a drag-and-drop builder.
• This edition integrates with Salesforce, so you get insights from all business teams.

Marketing Cloud Corporate Edition

The Corporate edition gives you the chance to create custom marketing plans across multiple channels. It’s pricier than the Professional edition, but you get all those features and more. For example, with the Corporate edition, you get:

• A Marketing Cloud Journey builder to add triggers for responses in your customer lifecycle. These tools can also measure how successful your interactions with customers have been.
• Access to Mobile Studio. It lets teams send messages to contacts via SMS, MMS, or Push and Group messages.
• Artificial Intelligence (AI) tools to market to customers in more innovative and faster ways.

Enterprise Edition

With the Enterprise edition, teams can build journeys on a larger scale, like across channels, brands, and even locations.

As each organization has different needs, the price of this edition needs to be calculated with the requirements of your business in mind. However, it is a premium package, and you get all the features from the Professional and Corporate editions.

Here are a few extra features you get from the Enterprise edition to target your audience:

• Support for multiple business units in an organization so teams can share content, subscribers, and data.
• Drag-and-drop tools for segmenting large volumes of data in real-time.
• Access to Einstein Recommendations. This features helps collect customer data and automatically create personalized emails from that information.

2. Marketing Cloud Account Engagement Pricing

This Marketing Cloud edition supports business growth with custom automation tools. You can choose between four different packages with this edition, which are:

• Growth
• Plus
• Advanced
• Premium

This edition of Marketing Cloud has various Salesforce pricing tiers. Let’s dive into each one in more detail.

Growth

The first package for Marketing Cloud Account Engagement is the Growth package. It costs $1,250 per month and supports up to 10,000 contacts. The features that marketing teams can take advantage of include:

• Collecting lead data from landing pages, forms, and social connectors.
• Building custom email campaigns that display targeted messages and promotions.
• Access to 50 types of forms.

Plus

You need to get the Plus package if you need automation and data analysis tools. The Plus package is more expensive than Growth and costs $2,750 per month. It supports up to 10,000 contacts, and you get all the features from Growth with these extra ones:

• Automation tools to deliver custom messages that contain dynamic content based on Salesforce data.
• Analytics tools to measure the success of marketing campaigns and ventures.
• Launch unlimited custom landing pages.

Advanced

This package allows teams to innovate in the marketing sphere with automation and analytics tools. It costs $4,400 per month and supports up to 10,000 contacts.

Some features the Advanced edition can provide your business that Growth and Plus cannot include:

• Access to developer sandboxes so you can configure automation for each of your marketing programs. Teams use this feature to create custom messages for customers.
• Access to Einstein AI with all its automation tools. Einstein AI can be used to contact a lead at the right moment.
• Two business units are already included in the package.

Premium

The last package is called Premium and delivers enterprise-level features. It contains predictive analysis capabilities to assist your business. Premium costs $15,000 per month and supports up to 75,000 contacts.

Here are some top features you get from signing up for Premium:

• Access to predictive analytics tools from B2B Marketing Analytics Plus.
• Personalized assistance from Premier Support.
• You can add your own encryption keys at rest.

3. Marketing Cloud Growth Edition Pricing

This Marketing Cloud edition is designed for small businesses. It helps them grow operations with automation tools for marketing-specific initiatives.

This Salesforce marketing automation solution costs businesses $1,500 per month and has the following features:

• Access to Data Cloud so you can access information in a single location. This integration supports finding information faster to close deals and gain insights for personalizing customer and lead interactions.
• You get generative AI prompting tools to quickly build campaigns, draft emails, and create segments.
• Other AI features and Salesforce email automation tools to segment campaigns with natural language.

Marketing Cloud Products: Pricing Plans

Salesforce also provides other marketing products like apps and add-ons to extend business capabilities. You might want these extra apps if you have specific project needs.

For example, your marketing team might need an add-on to get more features and functionality that Marketing Cloud alone cannot provide. Let’s look at a few Salesforce products that customize your CRM platform according to common use cases.

Marketing Cloud’s Data Model 

Salesforce Data Cloud is a platform that collects and manages data from multiple sources. It’s a great marketing solution for combining data from various channels and devices like mobile apps and social media.

One of the reasons why it is so popular as a combination with Marketing Cloud is that teams use it to work with data from online and offline interactions. It lets teams build a full user profile to learn about customer preferences and behaviors.

Salesforce Data Cloud costs $108,000 per year per org. It’s important to note that this platform’s price is based on consumption. This means that businesses only pay for the Salesforce services they use.

Marketing Cloud Personalization

Salesforce Marketing Cloud Personalization is an engine that tailors customer experiences. It uses AI tools and real-time data to improve conversion rates.

With Marketing Cloud Personalization, you get to make every one of your customers feel special. Happy customers turn into loyal and repeat customers that drive return on investment in marketing ventures.

Here are some examples of what you can do with Marketing Cloud Personalization:

• Personalize experiences in the customer journey on websites and apps.
• Access to AI tools that examine intent data and previous business engagements. The results can be used to determine customer interests and preferences for products and services.
• Access to Interaction Studio solution that lets marketing teams advertise to customers and leads via web, email, and mobile channels.

There are two Marketing Cloud Personalization packages to choose from:

• Growth starts at $108,000 per org per year.
• Premium starts at $300,000 per org per year.

Marketing Cloud Intelligence

Salesforce Marketing Cloud Intelligence is a platform with a range of tools and features. Marketing teams use it to work with the data they collect and analyze. The platform is a great add-on to Marketing Cloud since it has features like predictive analytics and AI-powered tools.

With predictive analytics, marketers can predict customer behaviors. This is because the platform has machine-learning algorithms that monitor historical data. This feature, alone, assists marketing teams in making business decisions for campaigns. Other features include:

• Combining and mapping data with other business data for a complete view of marketing performance.
• Access to 170+ connectors that collect data from multiple sources like advertising and database vendors.
• Access to Einstein. It provides actionable insights when you choose which KPIs you want to track and improve.

There are three pricing packages to choose from for Marketing Cloud Intelligence:

• The Starter edition is $3,000 per org per month.
• The Growth edition is $10,000 per org per month.
• The Plus edition does not have a price listed. You will need to get a quote from Salesforce to find out the costs.

Salesforce Social Studio Pricing

You can get the Salesforce Social Studio solution to extend Marketing Cloud. It helps teams create and schedule posts on time. It’s also effective at managing and organizing posts by categories like brand or region.

For Social Studio pricing, make sure to contact Salesforce through their official website. The different editions on offer are Basic, Pro, Corporate, and Enterprise, which each have different features.

Salesforce Marketing Cloud Advertising is another solution that can be used to extend your Cloud. It’s similar to Social Studio but lets you advertise to leads and customers through not only social media but also mobile and sales campaigns. The price of Marketing Cloud Advertising starts at $2,000 per month.

Salesforce Marketing Cloud for Nonprofit: Pricing

As you can imagine, marketing plays a big role in nonprofit organizations. Marketing initiatives in this field are employed to engage with donors.

For this reason, organizations can use Salesforce’s Marketing Cloud for Nonprofits. It can help with collecting and analyzing data to improve interactions with donors.

Insights from the data can totally reveal donor preferences and behaviors. Nonprofits can then leverage this information to make personalized emails and campaigns to communicate with donors when requesting subscriptions.

Salesforce for Nonprofit Cloud Pricing includes two options:

• The Enterprise Edition costs $60
• The Unlimited Edition costs $100

Tapping into the Power of Salesforce Marketing Cloud

And that is a wrap on the pricing for Salesforce Marketing Cloud and some of the products that can be used to extend its functionality. We hope we have given you some insight into what the products can do so you can find the best option for your marketing projects.

Before you go, take a look at a few frequently asked questions that you might find useful. We also give you a no-code alternative to Marketing Cloud. So make sure to keep reading until the end.

We hope to see you soon!

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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.