Email Marketing Automation Strategies for Salesforce Data
Salesforce is the world’s leading cloud-based software. It was created to help organizations grow their customer base, increase sales, and provide the best services possible using advanced technology.
For us, it comes as no surprise that you would use Salesforce for all your marketing initiatives.
Today, we take a look at how you can use Salesforce data effectively in a smaller but essential task – email marketing!
Join us in the article below. We also dive deeper into the Salesforce marketing automation options you have for optimizing email tasks.
Automated Email Marketing Tasks Become a Norm
Email marketing is a process used by businesses to communicate with leads, prospects, customers, or anyone they want to share information with. However, its main goal is to engage with people and get them to become customers. Let’s take a look at some of the reasons why you might want to consider upgrading to an email marketing automation strategy.
To begin, with email automation in Salesforce for marketing teams, employees get to save time. For example, marketers no longer need to focus on drafting and sending out personalized emails to leads and customers. By automating these tasks, marketing teams can create new strategic goals, like increasing brand awareness for a business.
The next reason why you need to automate your email marketing tasks, is that you can step away from managing the emails you need to deliver in the future. There are many times that marketing emails need to be scheduled, such as if you have a product launch. By automating this email marketing task, you can trigger the distribution of emails at a specific time and date to announce your important information.
In this way, you can free up time for other marketing tasks as you don’t need to monitor your communication to such a detailed level.
The last reason we provide, but there are many more, is that when you automate marketing emails, you begin to standardize the quality of your content. All you need to do is approve the design and brand that you want to display to your audience and then create templates with placeholders for dynamically changing content that you can then quickly distribute at scale. Creating a consistent business brand across all your communication channels will ensure that the tone and style of your material always matches the image you want to convey to customers.
Email Marketing Automation Tools
We can assume you would also like to automate email tasks so that your sales and marketing teams can pivot their attention to increasing revenue initiatives. Let’s jump into some of the top apps that can integrate with Salesforce to automate email marketing campaigns.
HubSpot
HubSpot can help you automate the creation of email campaigns. The platform has automation tools to support CRM workflows and email marketing tasks. It makes it onto our list since it integrates well with Salesforce, but does it have all the right tools to support unique email marketing tasks?
Features worth mentioning:
- You can use HubSpot to engage with leads through emails, landing pages for websites, and web forms.
- HubSpot’s platform lets teams work with contact and campaign details in one location.
- HubSpot provides automation tools to complete more tasks without increasing work times.
- You get access to reporting tools to measure the success of marketing campaigns.
Limitations that could hold your marketing goals back:
- You cannot find an app on the official Salesforce AppExchange marketplace to connect the two platforms.
- Since HubSpot and Salesforce are both CRM platforms, you will be over-investing in software if all you need is an app to automate email marketing tasks.
- According to online research, syncing data between Salesforce and HubSpot is not easy. If you try to integrate these two platforms, you will need to allocate time to double-check that your data is consistent in both systems.
Pardot
The next app on our list for automating email marketing in Salesforce is Pardot. This app is brought to us by Salesforce and is designed for automating marketing solutions. It’s a great app if you are keen to stay within your Salesforce ecosystem, as it integrates perfectly with the CRM platform.
Thousands of businesses use Salesforce for marketing solutions, but is Pardot the right solution for your team?
Features worth mentioning:
- With Pardot, you gain access to Engagement Studio, which can be used to work with custom-designed campaigns.
- Teams can build programs using actions, triggers, and rules.
- Researchers can view marketing data for further analysis.
- Pardot allows you to build dashboards from your Salesforce data.
Limitations that could hold your marketing goals back:
- Finding documentation to learn how to install Pardot into your system is tricky. For example, tutorial videos are retired, and documentation is incomplete. Customers have also mentioned that the links for installing Pardot with Salesforce fail.
- Pardot could be an expensive app starting at $12,000 per year.
- Pardot lacks advanced features provided by other apps on the market, like delivering content via SMS. There are no options for surveys, and it is not compatible with mobile use.
Mailchimp
Mailchimp makes it onto our list as it’s a dedicated email marketing tool. It connects with Salesforce, so you can transfer customer data between the two platforms easily. Mailchimp lets marketing professionals create custom emails for target audiences, but do they have what it takes to solve complete campaign requirements?
Features worth mentioning:
- Mailchimp provides automation tools that are easy to use whether you are a novice or expert-level marketer.
- You get to use a drag-and-drop editor to create marketing emails.
- Mailchimp guarantees that marketing emails get delivered straight to customers’ inboxes and not junk folders.
- With Mailchimp, you get access to an omnichannel campaign manager to keep all marketing strategies in a single location.
Limitations that could hold your marketing goals back:
- Users mention that the app is not easy to work with.
- Syncing data is not seamless and has to be checked for consistency across the platforms.
- Mailchimp only has 2.5 stars on the AppExchange marketplace, which is not a good rating for a third-party app that you want to integrate with Salesforce.
Titan
The last app we present is Titan. It’s our favorite no-code platform that integrates directly into Salesforce. With Titan, you get all the automation tools to generate leads, create targeted campaigns, and collect customer data.
Our platform also lets marketers send custom messages in bulk to a mass audience using real-time Salesforce data. Check out Titan’s features that can pump up your marketing game and ignite a spark in your campaigns:
Features worth mentioning:
- Titan provides automation tools to help with segmenting markets.
- You can deliver personalized messages, adverts, and content based on Salesforce data to drive customer engagement.
- Titan has automation tools to help create full marketing campaigns.
- Titan is the only no-code platform on the market that works with real-time Salesforce data to pull and push content into your custom marketing campaigns.
Limitations that could hold your marketing goals back:
- The time it takes to implement Titan with your unique Salesforce setup will vary depending on your business requirements.
Frequently Asked Questions
Can Salesforce send automated emails?
You can send automated emails from Salesforce. You have two options to complete this task. Try Salesforce’s built-in functionality or integrate your CRM platform with a compatible third-party app to distribute automated emails.
How to send automated emails in Salesforce?
You need to go to your Marketing Cloud and head to Automation Studio. Click New Automation and then select Schedule. On the canvas, you can now give your new Automation a name and drag the Salesforce Email Send activity onto it.
Click Choose and select Day 1 Test before clicking on Done. Repeat this step until you have set up all your days. When you are ready, click on Done and Schedule.
Remember to choose your start date, time, and how often you want the Automation to repeat. Click Save and then Continue to confirm your setup.
It’s that simple using Salesforce for automated emails.
Titan and Salesforce for Marketing Automation
Thanks for reading our article on Salesforce email automation with Titan. If there is a topic you want to know more about or have a specific question, feel free to reach out to us. One of our Titan experts can assist you.
As we read in the article, you can dive deep into Salesforce using just Titan’s point-and-click software. Our platform helps you automate any business process for marketing strategies with access to intuitive analytics and reports on events and campaigns.
To find out more about how you can enhance and streamline marketing strategies, contact us through one of our social media channels below.
We hope to see you soon!
Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.
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