Using Salesforce Email Studio Within Marketing Cloud

Nikita M.

Media-savvy content creator, with a curiosity for all Salesforce experiences.

Updated: Jan 6th, 2025

In 2023, a report was released by OptinMonster stating that automated emails make 320% more income for businesses than the traditional ones. It’s no wonder marketers are turning to Email Studio in Salesforce Marketing Cloud for digital support. 

If you want to find out more about this powerful tool assisting with the personalization of emails and providing a range of automation tools for marketing tasks, join us in the article below.

Email Studio in Salesforce Marketing Cloud

When Email Studio is added to a Marketing Cloud Engagement platform, marketers gain a host of email apps to use in campaigns. These apps can be used to plan, as well as personalize emails and segment your target audiences. 

Key Features of Salesforce Email Studio

One of the key features of Email Studio apps is that they let marketing teams create and deliver personalized emails to customers, such as:

General Weekly Newsletters

Complicated Marketing Campaigns

Promotional Content and Offers

Specific Messages

The best part about using Marketing Cloud with Email Studio is that teams can track their data so they can create better strategies that streamline future initiatives. 

Let’s take a look at some of the main features of Salesforce’s Marketing Cloud + Email Studio for supporting business operations. 

Drag-and-Drop Builder

As Titan is passionate about drag-and-drop tools, we have to mention this feature in Email Studio. You will notice that when using Email Studio you get a primary navigation toolbar (at the top of the app) and a navigation pane. These features built into the builder help users quickly access a list of items. 

Users have access to some of the following features in the toolbar:

Overview

Content

Subscribers

Interactions

Tracking

Admin

If you don’t see them in Email Studio, ask your Salesforce admin to get the feature you need.

A simple click in Email Studio’s user interface allows users to hide or show the navigation pane. Users can also drag the bar next to the navigation pane to change it’s size.

Automation 

Email Studio has A/B Testing methods which can be used by marketers to deliver two types of emails to customers on a subscriber list. The aim is to monitor which email has higher “open” or “click-through” rates. The email that is more successful can then be sent to the rest of the subscribers in your list.

Marketers use A/B Testing regularly to improve email campaigns. A/B Testing allows marketers to get better at creating targeted emails to customers. Therefore, by using Salesforce marketing automation testing methods from Email Studio, can save a company both its time and money. 

Personalized Emails

One way to personalize emails with Email Studio is to use personalization strings. With it, admins can include subscriber attributes in emails, like a subscriber’s name. You may add personalization strings in an email in the following places using Email Studio:

Email’s Subject Line

The Preheader Section

The Content Section

Another way is to add system data personalization strings into emails. These features become available when admins use AMPscript expressions to build emails. 

The best part about personalization strings is that they can be used directly in the email’s body when working with HTML code. These types of emails are essential for custom content displayed to a reader. If you don’t feel comfortable adding personalization strings into the HTML, you can add them in the text editor when working with the text part of your email. 

For more email marketing solutions and a demo on features make sure to check Salesforce’s official website. You can also call the company directly for Salesforce’s Email Studio pricing. 

Benefits of Salesforce Marketing Cloud and Email Studio

With Email Studio hooked up to Marketing Cloud, teams can create campaigns that are personalized for subscribers. This powerful software combination also gives marketers insights on customers so that they can create better ways of engaging with them. Essentially, using software for these marketing processes makes sure that your business has a strong return on investment for campaigns. 

Let’s take a look at a few other benefits of choosing to integrate Email Studio with Marketing Cloud in Salesforce.

Improved Customer Interaction

The first benefit of using Email Studio is that marketers can create and drive better strategies when interacting with customers.

For example, one common practice for Email Studio is to segment customers by their recent purchases and then send them recommendations of products they might be interested in. By using segmentation methods like this, marketers can get leads to open emails by up to 25% more than usual. Additionally, these opened emails have a knock on effect of turning 10% of leads into customers.   

Streamlined Time and Resource Management

The next benefit of Email Studio is that it reduces the time it takes to do manual tasks by upgrading to automated campaigns. As a result, marketers can spend more time focusing on creative strategies to make the best return on investment for campaigns. 

For example, sending welcome emails to new subscribers can be automated with Email Studio. The results of using software to perform this task include:

Marketers reduce the amount of hours they spend on creating and sending welcome emails.

Welcome emails are delivered to new subscribers on time.

Marketers can spend their time designing innovative new campaigns. 

Analytics-Based Decision Making

The next benefit marketers gain from Salesforce is that the platform organizes customer data well. This gives Email Studio the power to analyze data correctly so that marketers can use the insights when it comes to:

Improving Email Campaigns

Targeting the Right Leads and Customers

Hit Company Goals by Analyzing Campaign Performance

Get a Better Understanding of Customer Behavior 

Automated Email Marketing Tasks

Although there are many more benefits from Email Studio, the last one we are going to address in our article is that the builder gives marketers Salesforce automation tools for email marketing tasks. 

With Salesforce email automation in place, marketers save time while being confident that their campaigns are delivered on time consistently. Additionally, using Email Studio’s automation capabilities allows businesses to send email campaigns on a larger scale than they could accomplish manually. 

As a result, marketers can spend their time focusing on creativity and innovation. 

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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us