60% Faster Website Builds for Titan’s Marketing Team

Titan’s marketing team needed to move quickly without adding more dependency on developers, external agencies, disconnected marketing tools, or manual Salesforce checks.

For lead generation forms and landing pages, the team wanted to avoid the typical multi-system setup: building forms in one tool, connecting them to Salesforce, checking the sync, and repeatedly confirming campaign attribution.

Website updates also took longer than needed. Simple pages required design, content, development, QA, staging, and publishing. Using an external agency could add 5 business days to a page build. An internal developer team could move faster, but still required technical resources.

The team also needed more advanced routing logic on the website. For example, the Contact Us page had to distinguish between existing customers and new inquiries, route people appropriately, display relevant guidance, and trigger follow-up actions.

Titan’s marketing team also needed live visibility into lead generation performance without relying on screenshots or spreadsheets. They wanted a customized, cost-effective way for approved users to view, update, and export lead data through a secure portal, while Salesforce remained the source of truth. 

Titan’s marketing team used Titan Enterprise Suite to build Salesforce-connected website forms, routing logic, lead dashboards, internal portals, and branded sales POCs.

Website Forms and Embeds
Titan projects are embedded on the website using iframes and styled to match the look and feel of the site. This allows the team to add Titan-built forms and page experiences to the website while keeping the design consistent.

Contact Us Routing
The Contact Us page uses Titan logic to determine whether a visitor is an existing customer or a new inquiry. Based on that answer, the page shows the appropriate guidance, routes the request using Salesforce data, and triggers follow-up actions.

Website Messages to Solutions
Titan Flow and API Hub use conditional logic to send website messages to the Solutions team. Depending on the request, the process can create or update tickets.

Lead Attribution and Campaign Data
Titan forms collect campaign data and write it into Salesforce, including reusable fields like lead CID. Lead attribution now reaches over 90% accuracy, giving the marketing team clearer campaign performance data. 

Marketing Hub for Lead Visibility
The team built a secure Titan portal for Salesforce-connected lead visibility. The portal includes dashboards, data updates, exports, and live reporting through Power Tables, while Salesforce remains the source of truth.

Employee Portal
Titan also powers an employee portal where teams log in, view notifications, punch in and out, check timesheets, and access department-specific resources.

Sales POCs
The marketing team uses Titan to support sales by building branded POCs for customer demos across industries. Instead of starting each concept in a separate platform, the team can design polished, industry-specific portal experiences in Titan. These POCs help customers see their use case in action, with workflows, layouts, and Salesforce-connected experiences tailored to their needs.

60% Faster Builds
A web page that could take up to 5 business days through an external agency can now be previewed and completed in 2 days with Titan. That is a 3-day reduction per page, with the approved project code embedded into the website for publishing.

Up to $100,000 in Software Costs Avoided
Titan is used for lead capture, Salesforce-connected dashboards, secure portals, web embeds, routing logic, and campaign data workflows, avoiding an additional software quote of up to $100,000. 

90%+ Lead Attribution Accuracy
Titan forms capture campaign data, including reusable fields like lead CID, and write it into Salesforce. Lead attribution now reaches over 90% accuracy, giving Marketing clearer campaign performance data to reuse across future activities. 

12 Hours Saved on Data Sync
Form and website submissions move into Salesforce through live sync, avoiding delays of up to 12 hours that can happen with other marketing tools. 

Safer Data Sharing
Titan’s secure partner portal gives approved users access to relevant lead data, dashboards, updates, and exports while keeping Salesforce as the source of truth.

Daily Reporting Replaced
Employees no longer send screenshots or manual daily lead updates. Managers can open the Marketing Hub and view live Salesforce-connected performance data.