What is an MOU Agreement?

Nikita M.
Media-savvy content creator, with a curiosity for all Salesforce experiences.
December 15, 2025

It’s a formal, non-legally binding agreement between two or more entities. Within a Memorandum of Understanding (MOU) agreement, one can find the following information:

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According to MasterClass, up to 60% of private-sector businesses create MOU agreements in the partnership negotiation phase. This makes sense to us since MOU agreements provide precise details of each party’s responsibilities and what they can expect from the partnership. Only when everyone is happy can the partnership move forward to create a legally binding contract. 

Keep reading if you want to know more about an MOU agreement and how to generate documents seamlessly from Salesforce. We dive deeper into these interesting topics below.

MOU (Memorandum of Understanding) Agreement Meaning 

We have already defined an MOU agreement, but what is the purpose of creating these documents? Essentially, they are designed to formally explain that parties want to work together. MOU agreements are drawn up to provide all parties with clear information regarding:

How Does an MOU Agreement Work? 

It works best as a roadmap to guide all parties in a partnership in achieving a project’s goals. An MOU agreement offers great flexibility, as either party can renegotiate terms and conditions before signing a formal contract.

What Should Be Included in an MOU Agreement?

As MOU agreements are used in many sectors, like business, technology, and international relations, they should describe in detail the partnership that parties will enter before drafting a formal, legally binding contract. Here are the key parts that need to be added to an MOU agreement:

Pros of an MOU Agreement

MOU agreements often appear in tech, pharmaceutical, or any partnership that wants to enter a long-term project that requires collaboration because they provide clear communication and direction to all parties. Here are a few more pros of drafting an MOU agreement:

Cons of an MOU Agreement

Although MOU agreements set a good foundation for a partnership, they need additional information to solidify the business arrangement. Here are a few cons you might encounter from only working with MOU agreements: 

MOU Agreement Example

Before creating an MOU agreement, the parties wanting to collaborate on a joint project will meet to discuss their intentions. At the meeting, each of the parties will identify their goals, resources, and expected outcomes.

These gatherings are a “must” for creating trust between the partners. They also allow everyone to collaborate on the vision and future of the relationship. 

Once everyone is aligned and is on the same page, an MOU agreement can be drawn up. Here is an example of a common MOU agreement used in the real world: 

Example of an MOU Agreement
Example of an MOU Agreement – Image Source

Time to Implement MOU Agreements 

That’s a wrap on our article about MOU agreements. We learned that even though these documents are not legally binding, they represent a serious commitment from parties to collaborate on a project. 

Generate Agreements with TITAN for Salesforce

Are you ready to generate a Memorandum of Understanding agreement and any other document your business needs directly from Salesforce? We suggest that you check out Titan! Our powerful platform integrates bi-directionally with Salesforce using no code. Here are some of the features you get when you connect Titan to Salesforce:

Choose Titan for Salesforce

This is just the start of what you can achieve with Titan. We have the perfect solutions for your custom Salesforce use cases. So, make sure to contact us through one of our social media channels below to maximize your experiences in Salesforce using no code.

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