Salesforce CPQ Pricing Explained: What You Need to Know Before Investing

6 min read

Nikita R.

Media-savvy content creator, with a curiosity for all Salesforce experiences.

Updated: Jan 13th, 2025

Salesforce CPQ stands for Configure, Price, and Quote. This software solution from Salesforce can generate quotes for complex business operations. Salesforce CPQ is a solid choice to speed up sales processes as it automates your configuration for providing product information, pricing, and generating quotes.

Businesses use Salesforce CPQ to reduce errors in their documents and systems while streamlining processes. Join us in the article below as we explore CPQ pricing from Salesforce to find out if it is a good return on investment (ROI) for your business.

What is CPQ for Salesforce?

Let’s start at the beginning! Salesforce CPQ lets sales agents configure a company’s products and services after collecting customer requirements. For example, a sales agent can choose specific features from a product, edit options, and adjust quantities that match a customer’s requirements before generating a quote.

Another benefit of choosing Salesforce CPQ is that it assists with price-related tasks. So, sales agents can configure the following:

Dynamic Pricing Rules
Discounts
Promotions

Salesforce CPQ is also useful since it can calculate complex problems like adding volume discounts or accommodating specific pricing agreements for a customer.

In this way, Salesforce CPQ is a good solution for getting precise pricing and quoting for every quote you generate.

CPQ: Salesforce Pricing Editions

When it comes to implementing Salesforce CPQ, you need to know that there are many editions to choose from. Each edition has different features and tools on offer. Understanding what you get from each edition will ensure that you make the right decision in choosing a Salesforce solution that matches your sales cycle and financial plans.

The three editions that we will discuss today that you can choose from when signing up for Salesforce CPQ are:

CPQ
CPQ+
CPQ & Billing Growth

Salesforce CPQ Editions – Image Sourced from https://www.salesforce.com/eu/editions-pricing/salesforce-quote-to-cash/

CPQ Basic Plan

The standard Salesforce CPQ software solution lets you drive sales with features that support configuring, pricing, and quoting tasks. It starts at $75 per user per month and gives you the following benefits:

You get a central location for storing pricing and product information. This is a useful feature for consistent quoting tasks.
Your sales teams get access to guided selling tools. They help sales agents choose the right products and configurations.

CPQ Plus

The other edition you could sign up for is Salesforce CPQ Plus. It gives you all the features and tools found in Salesforce CPQ, and more, like document generation. CPQ Plus costs $150 per user per month and grants you the following benefits:

You get a system for workflows. It directs quotes through your approval stages that can be set up based on criteria.
Sales teams can manage orders better. After customers place an order, sales agents can track the order, fulfill it, and be updated through the process.
You can automatically create documents from pre-designed templates.

CPQ & Billing Growth

With Salesforce CPQ and Billing Growth, businesses can nurture existing customer relationships. This solution is not priced on Salesforce but gives users the standard configure, price, and quote features. It also provides more automation features for invoicing and collecting payments.

Salesforce CPQ and Billing Growth are common choices for businesses when they need to accomplish the following processes:

Launch new products
Change pricing of products
Manage changes to contracts

Salesforce CPQ and Billing Growth make it easy for executives to find sales and financial data in a single place. They can then quickly peruse the performance of customer lifecycles.

This advantage creates opportunities for helping customers that much faster. Make sure to request a quote from Salesforce if you are interested in this software.

Factors Influencing Salesforce CPQ Cost

Many factors influence a Salesforce CPQ implementation cost. Let’s explore a few of them together.

Company Size

The size of your company is a big consideration when deciding to choose Salesforce CPQ, as there are licensing costs. So this means that every person in your company that wants to work with Salesforce CPQ needs a license. The cost of obtaining licenses will depend on how many user licenses you need and the edition you want, such as CPQ or CPQ Plus.

Customization Needs

Another factor influencing the cost of CPQ is the price it takes to tailor the software to unique sales processes and business needs. This modification will need a lot of configuration work for:

Product Catalogs
Pricing rules
Quote Templates
Workflows

If your process is complex and requires heavy configuration, then you will have added costs to consider.

Integration Complexity

When considering your Salesforce costs, don’t forget about your other systems. Remember, you might have pre-existing CRM, ERP, or payment integrations installed in your business. Salesforce CPQ will have to be integrated with your unique setup, and these will be added costs.

In some instances, you might need custom development, especially if you have many systems with complex integrations.

Salesforce CPQ and Titan

Salesforce CPQ is a premium product that automates many tasks in your sales process. However, it is not perfect and does have some limitations.

For example, it is a complicated program to implement in a system. As we mentioned earlier, companies that have many complex integrations will need custom development to set up Salesforce CPQ. This expert knowledge will make implementing Salesforce CPQ more expensive and will take you longer to get up and running.

If you are looking for an alternative quote software solution, we can recommend Titan. Our platform fully integrates into Salesforce to give you flexible and tailored solutions for sales processes. We have point-and-click Salesforce document generation solutions to close your deals faster. Titan’s platform automates not only your sales process but any business process using no code.

Here are some features from Titan that can guide your sales process in the right direction:

Generate documents like quotes from Salesforce with a drag-and-drop builder.

Drop eSignature or digital signature elements onto your documents to sign documents faster to close those deals.

Titan documents are protected with end-to-end security to keep data safe.

Your documents will also be compliant with HIPAA, SOC 2, ISO, and other leading frameworks.

Speed up any document workflow with automation tools.

Titan reads any field from any object or report in Salesforce and displays it in any format.

Use Titan’s tools to add interactive functionality to your documents. They will let you write data from your document to any Salesforce object.

Titan supports working with standard and custom Salesforce objects.

Your documents can include barcodes and QR codes that are linked to Salesforce. They can be used for payments, invoices, and order processing.

Titan gives you the option to transfer and store your documents outside of Salesforce, such as with Google Drive or Box.

And more! For a full feature list, contact us today.

Frequently Asked Questions

Does Salesforce CPQ offer a free plan?

No, it does not. Make sure to check the official Salesforce website to see if there is a free trial on offer for CPQ.

What are the potential additional costs associated with Salesforce CPQ?

We covered the size of the company, custom business needs, and complex integrations in the article above. Some other additional costs for installing Salesforce CPQ can include:

You might have to train sales agents on how to use Salesforce CPQ. This cost will include training sessions with an educator and extra documentation for sales agents to study.
If you are looking for additional features that Salesforce does not have, you will need to invest in an add-on or third-party app. Many businesses need third-party apps to assist with advanced reporting or data analysis.
There will be technical expertise costs to consider if you want to move your data to Salesforce CPQ. It’s a complex process since data needs to be cleaned and mapped before it can be transferred.

How does Titan enhance the capabilities of Salesforce CPQ?

One of the limitations of Salesforce CPQ is that it might not have full out-of-the-box regulatory compliance solutions. So, if you need extra support in this area, we can recommend Titan.

Titan documents are compliant with HIPAA, SOC 2, ISO, GDPR, and other leading frameworks.

Can Salesforce CPQ handle complex pricing and discount structures?

Yes, it can.

Price-Quote Software Insights from Titan

Thanks for reading our article on Salesforce CPQ. We wanted to give you a glimpse at Salesforce’s CPQ pricing methods so you can determine if their solution is the best for your business needs. We also covered a few different Salesforce CPQ editions and their features.

If you would like to maximize the potential of your Salesforce or CPQ solution, we still hold that Titan is a solid option. Our platform gives you out-of-the-box solutions to quickly automate business processes with no code so your teams can focus on higher-level tasks, like closing sales deals.

To discover how Titan can take your quoting and sales processes to the next level in 2024, contact us through one of our social media channels below.

We hope to see you soon!

Titan Website

Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.