Effective Lead Generation with LinkedIn Lead Gen Forms

Generating leads for your business consists of attracting new customers to focus on your products and services. Today, we explore LinkedIn Lead Gen Forms and learn how to use them as a strategy to obtain more leads.

How to Use Lead Gen Forms on LinkedIn?

LinkedIn is a platform designed to let professionals network with each other. It appeared online in 2003 and is an excellent platform to create a profile of your professional achievements. Users also join the platform to connect with other colleagues and businesses.

Since there are 171.9 million users on LinkedIn, you might find that it is a great source for generating leads. You can accomplish this task with LinkedIn’s feature called Lead Gen Forms.

The way that lead generation works on this platform is with the LinkedIn forms feature. It’s integrated into ads and businesses use these adverts to gather data from LinkedIn leads.

How to Generate Leads from LinkedIn Forms

LinkedIn Lead Gen Forms are effective at collecting data from visitors. Here is a simple guide on how to use Lead Gen Forms from LinkedIn:

Go to Campaign Manager in your LinkedIn account and select Create Campaign. This step will help you create a lead-generation campaign.

Now, you can select an objective for your campaign, like Lead Generation in LinkedIn. Then, choose a format for your advert. Some of the options include Sponsored Content or InMail.

Next, you should add a target audience. You will need to consider criteria like the location and job titles of your leads.

After you have configured the campaign, it’s time to select your budget and schedule. LinkedIn lets you choose between a daily or total budget option.

Now, add the content for your advert. You want to present images, headlines, and text that will grab the attention of leads on LinkedIn. During advert creation, you can also add a LinkedIn Lead Gen Form by clicking on Create New Form.

This button provides a form for you to customize. Build the form with fields to collect the information you want from leads. As a pro tip, remember to keep your form short and sweet, as these types are more successful at collecting data.

Next, you can write an introduction for the form. Make sure that it is encourages people to fill it out. The introduction message will be displayed to readers before they start interacting with the form.

It’s also a good idea to write a thank you message. It will be displayed to people who have filled out and submitted your form. It is also an opportunity to tell a LinkedIn lead more about your business, share contact details, and spur further interaction.

And that’s basically it! All you have to do is review your efforts and launch the campaign.

As people start clicking on the advert and filling out your forms, the data will be sent to LinkedIn’s Campaign Manager. You can use it to track user clicks, their impressions, and lead generation on LinkedIn.

LinkedIn Ads for Lead Generation

LinkedIn gives us advertising tactics directly on its platform to generate leads. With LinkedIn Ads, businesses can design adverts to collect lead data. Some typical information collected through LinkedIn Ads for lead generation includes email addresses and contact details.

By using LinkedIn to generate leads, your business can find high-quality leads and extend its brand awareness. Let’s take a look at some other benefits to gain from turning to LinkedIn for lead data.

LinkedIn for B2B Lead Generation

LinkedIn has over 170 million professionals you can connect with! So, it’s a good place to implement your business-to-business marketing strategies and generate leads from LinkedIn.

One of the benefits of using lead gen ads on LinkedIn is that your campaigns can target specific categories, like job titles. This is an important feature for getting leads from LinkedIn. It makes sure adverts are seen by your chosen target audience.

Identifying the Right Leads

Another benefit you gain from using LinkedIn Ads is that your leads will be high-quality matches.

Since LinkedIn users create detailed profiles with accurate information about themselves, you can trust you are targeting the correct individuals.

If you want to, you could also direct campaigns at specific decision makers, like managers. Their information is readily available on LinkedIn.

LinkedIn Lead Generator Strategies

When it comes to lead generation, LinkedIn has a range of strategies, tools, and services. As LinkedIn is designed to create opportunities for professionals and businesses to network, it is also a good place to use LinkedIn lead generation forms.

However, one of the most common LinkedIn lead generator methods used by marketing and sales professionals is to join the platform with a close-to-perfect profile.

For example, marketers create professional profiles with the following elements to get the most optimized profiles:

• Appropriate pictures
• Entertaining headlines
• Detailed job descriptions
• A list of authentic skills and experiences

Authentic profiles are trusted more than those without pictures and filled-in sections. This allows professionals to approach and interact with leads successfully.

LinkedIn Lead Gen Form Examples

If you haven’t seen them before, take a look at the example images below of LinkedIn Lead Gen Forms.

Do you want more Lead Gen Forms and LinkedIn examples? OK, this is what you see on a mobile device.

Here is a final image of a LinkedIn lead generation form in an advert:

Best Practices for LinkedIn Lead Gen Forms

To make the most out of your LinkedIn lead forms, we have two pieces of advice.

1. Create Attractive Content for Forms

You want to deliver clear messages in your form’s headline and description. Interesting or hot-topic content will encourage your target audience to fill out and submit the form.

2. Build Lightning-Fast Forms

Your lead generation contact forms should be short and concise. You can design them to have minimal fields so you only ask leads for essential information. Long forms often put readers off, resulting in them discarding or ignoring forms.

A LinkedIn & Salesforce Integration

Connecting Salesforce and LinkedIn is a smart strategic decision. To create this type of software integration, you need a Salesforce and LinkedIn connector. You can find LinkedIn Sales Navigator for Salesforce on the AppExchange marketplace to connect these two platforms.

Once connected, you can use LinkedIn Lead Gen Forms with your Salesforce integration to improve lead generate tasks and calculate future sales.

LinkedIn for Salesforce Forms

When you integrate LinkedIn with your favorite CRM platform, you get the LinkedIn for Salesforce Forms feature. It’s used to collect lead data from LinkedIn campaigns and adverts.

When LinkedIn and Salesforce are integrated, the lead data is synced directly to your CRM platform. Then, you can go ahead and use Salesforce’s tools to manage the collected data and assign leads to the right sales agents.

We hope to see you soon!

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