Salesforce PRM: Experience Cloud

Jessica B.

Seasoned technical writer giving you top Salesforce Tips.

Updated: Jan 13th, 2025

Partner Relationship Management Salesforce

So what is PRM exactly? Partner relationship management system is a set of processes and strategies you can implement with Experience Cloud to optimize and manage your relationships with third-party partners. These partners can range from distributors, resellers, system integrators, and more.

Partner manager software can help your business automate many manual tasks when it comes to managing your partner relationships such as lead and opportunity management, deal tracking, marketing content management, and creation of partner portals to assist with collaboration and reporting tools.

By implementing PRM your business can gain competitive advantage, reach a new customer base quickly, increase your sales and revenue, reduce your costs, and improve customer satisfaction.

Benefits of PRM

We’ve summarized a few benefits of implementing partner relationship management/

By identifying new partners, tracking performance, and providing required resources you can increase your sales and revenue.

Managing your partner relationships can result in improved customer satisfaction due to your partners having the resources they need to achieve their goals.

You can streamline your partner management processes which can reduce costs. By automating lead generation and opportunity management you can save time and money.

By having a better understanding of your business partners and their needs you can develop strategies that can give you a competitive edge.

Features of Best Partner Relationship Management Software

If you are considering purchasing PRM software, ensure it offers the following features:

Partner portal creation: Create secure websites that host a variety of information and resources for your partners to access.

Lead management: Your PRM software should assist with tracking partner-generated leads and opportunities.

Deal tracking: You should be able to track deals that are won or lost. This data can help measure the effectiveness of partners and identify areas that could need improvement.

Content management: Your chosen PRM platform should assist with the management of marketing and sales content that your partners use. This content includes use cases, brochures, and white papers.

Performance reporting: The software should provide you with reporting tools so you can identify your top-performing partners and identify partners that require improvement.

Incentive management: PRM software should assist you when managing your incentive programs including the setup and tracking.

The best PRM software for your business will be the one that meets your business needs and requirements.

Salesforce Partnership Management

PRM in Salesforce is a suite of tools that can assist your business in managing your partner relationships. It includes tools to create a partner portal, Salesforce lead and opportunity management, deal registration, and tracking, performance reporting, and more!

Salesforce PRM Tools and Uses

Identifying new partners.

Performance tracking of partners.

Providing resources to your business partners.

Measuring the effectiveness of your partner programs.

Identifying areas that could benefit from improvement.

PRM in Salesforce is a cloud experiences solution so it can be accessed from anywhere. This native tool can be seamlessly integrated with your other Salesforce products.

Benefits of Using Salesforce Partner Management:

Greater insights into the relationship between your business and a partner. Salesforce provides information that can be used to track performance and provide partners with the resources they require.

You can automate manual tasks when it comes to managing your partner relationships which can save your business time and money.

Providing a secure platform where your partners can collaborate can improve coordination and communication.

An overview of how partners are performing can help your business make informed decisions when it comes to managing your partner relationships.

If you are looking to improve your partner relationships then Partner Management is a PRM tool for you to consider.

Key Features of Salesforce Partner Relationship Management

Partner portals: These secure websites can help partners access vital information about your products or services.

Lead and opportunity management: You can track partner-generated leads and opportunities. This can help track the performance of partners.

Deal registration and tracking: You can track deals that are won or lost by partners to measure how effective your partner programs are.

Content management for marketing and sales: You can ensure all your partners have access to the same marketing content to ensure consistency.

Performance reporting: Create reports on the performance of your partners, these reports will identify the top-performing partners.

Incentive management: Salesforce Partnership management helps you to manage your channel incentive programs.

Titan: Best PRM Software

Titan offers cloud-based PRM software to help your business manage relationships with your third-party partners. This partnership management software is designed for businesses of all sizes and offers a variety of features to help your business automate and streamline the partner management process.

Key Features of Titan PRM

You can create the all-important partner portals to ensure that your partners always have the resources and information they need.

Titan is fully integrated with Salesforce which means you can track leads and opportunities that your partners generate.

Feeling like you can’t measure how effective your partner programs are? With Titan, you can track your won and lost deals with ease.

Managing your sales and marketing content to ensure consistency across partners is made simple.

Titan offers a wide variety of reporting and analytics tools so you have an overview of which areas need improvement and where partners are excelling.

You can use this software to manage your channel incentive programs.

Titan allows your business to seamlessly manage your partner relationships with your existing IT infrastructure.

Pros of Titan

Titan is cloud-based which means you can access it from anywhere.

There is a wide range of features for you to use when managing your partner relationships.

Titan is fully integrated with Salesforce which means there is real-time data synchronization ensuring consistency.

Titan is scalable so it will grow as your business does.

Titan is a good option for you to consider if you are looking for cloud-based PRM software with a wide range of features. If you still are unsure, Titan offers a free trial version so you can test the waters before m making any final decisions.

FAQS

What is Salesforce PRM?

Partner Relationship Management is how a business manages the relationship between itself and its partners, resellers, agents, and distributors. It can improve collaboration, and customer experiences and enhance market research.

What is the difference between a CRM and PRM Salesforce?

Customer Relationship Management is for managing customer data and partner management software is used for managing activity with your partners.

What are the benefits of Salesforce PRM?

Salesforce Partner Manager is the platform that companies can use to manage their partners effectively and straightforwardly.

PRM Automation: What does PRM mean in automation?

Partner management is the combination of processes and software companies use to streamline processes between partners and the business.

We hope to see you soon! 

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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.