75% Faster Project Deployment for Kappa Delta Sorority

Salesforce is one of Kappa Delta’s key platforms for member management. After moving from legacy software, the team needed greater flexibility and control over its Salesforce forms, data collection, and member engagement.

One of the biggest challenges involved its optional recommendation forms. Members use these forms as referrals for young women interested in joining a chapter on their college campus. The existing process required them to access a private member portal connected to Salesforce.

For members who logged in infrequently, the portal created unnecessary friction. Kappa Delta received complaints from members who had trouble accessing their accounts to complete a recommendation form.

Kappa Delta also needed to move faster. Because the login experience was controlled by the portal vendor, the team could not simplify or improve it themselves. A queue for enhancements extended turnaround times and limited the team’s ownership over self-service forms and the data flows behind them.

Kappa Delta used Titan Experience Studio to create branded web forms and experiences outside the private member portal, while keeping data connected to Salesforce.

For its recommendation forms, Kappa Delta used Titan as a Salesforce-connected forms builder to introduce a simpler way for members to verify themselves without logging into the portal. Using Smart V, each member is authenticated using unique contact attributes in Salesforce, removing the need for log in credentials. 

The recommendation experience was embedded on Kappa Delta’s public website and designed to match the existing brand and user journey. The technology and marketing teams have more control over the experience and submissions remain connected to Salesforce.

Kappa Delta also uses Titan’s no-code forms to collect addresses, phone numbers, and other contact information. Members submit changes through a form, with the information written into Salesforce and then passed to the connected member portal.

75% Faster Project Deployment
Salesforce forms and branded pages that previously took up to two months to build through a vendor can now be launched internally in weeks. 

36% Growth in Form Submissions
During the first year, Kappa Delta received 36% more recommendation forms than the prior year, improving one of its most important alumnae engagement programs. 

31% Increase in Contact Data Updates
With the enhancements offered by Titan, Kappa Delta created a seamless process allowing members to update their contact information on file. By doing so, Kappa Delta increased the number of members with accurate contact information by 31% in less than two years.

Self-Sufficiency
Kappa Delta’s technology and marketing teams create and manage no-code forms, branded landing pages, data collection workflows, and member experiences without waiting for an external vendor. 

Improved Member Experience
Alumnae can complete common tasks, including submitting optional recommendations and updating contact information, without navigating the private member portal.