Salesforce Acquisitions: A Quick Overview of The Largest Integrations
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“Extend Your Salesforce Knowledge to Streamline Operations“
Wouldn’t you like to know more about Salesforce mergers and acquisitions so that you can optimize tasks and workflows across your organization. Think about how Salesforce now integrates with Slack so teams can communicate and collaborate faster, with all customer interactions synced to the CRM platform.
That’s pretty impressive, but you can’t optimize your operations if you don’t know what’s happening in the world.
Join us in the article below to examine some of Salesforce’s software purchases that make business operations run smoother.
Largest Salesforce Acquisitions
Salesforce has made many BIG purchases over the years! The company has been adding popular software to its product portfolio to:
- Give customers more features than ever before
- Extend its presence and brand in the market
Let’s discuss a few of the greatest assets added to the Salesforce acquisitions list.
Salesforce + Slack Integration
Slack is a messaging platform widely used by businesses. So, when Salesforce bought Slack on July 21, 2021, for $27.7 billion, it was an important move for the CRM giant. With its Slack and Salesforce integration, the company was able to improve collaboration for teams in an org with better communication tools and messaging features. This integration was crucial to adapting to the new office environments, which included remote and hybrid work.
This acquisition strategy allowed Salesforce to compete with Microsoft Teams, a massive player in the business communication space. The advantage of acquiring Slack is that all customer interactions sync directly to Salesforce. This action helps sales, marketing, and customer service teams be more productive at work while speeding up workflows for everyone in an organization thanks to real-time communication for collaboration.
Salesforce + Tableau Integration
Tableau is a popular piece of software used by many teams to visualize business data more effectively. Salesforce purchased Tableau in 2019 for $15.7 billion and improved its data analytics offerings as a result. Teams can now use the Tableau integration with Salesforce to understand business data in new ways.
Salesforce used this acquisition to strengthen its position in the data analytics market. By purchasing Tableau, they could offer customers analytic solutions integrated into Salesforce. For example, one benefit that analysts can enjoy from a Salesforce and Tableau integration is the embedded analytics capabilities. This means that teams have access to Tableau’s visualization tools and features in Salesforce Clouds, like:
- Sales Cloud
- Service Cloud
- Marketing Cloud
Now, analysts can create interactive dashboards and reports from Salesforce to view data flexibly.
MuleSoft + Salesforce Integration
MuleSoft is known as software for integrating business apps, data, and devices. Salesforce wanted this integration software in its portfolio so that it could offer customers better data transfer solutions. After dropping just $6.5 billion for MuleSoft in May 2018, Salesforce was able to integrate with many more systems and data sources.
The MuleSoft integration with Salesforce was key in making sure users could get data from customer interactions across any touchpoint. That customer data could be added to Salesforce for comprehensive analysis and reporting.
Quip + Salesforce Integration
Quip is a business productivity platform that merges documents, spreadsheets, and communication tools in one system. It’s useful software for any business that wants to improve office productivity.
Quip is one of Salesforce’s earlier acquisitions. The deal occurred in 2016, and Salesforce purchased the software for $750 million.
The Quip integration with Salesforce allowed the CRM giant to provide trailblazers with productivity tools that could compete directly with Microsoft Office 365 and Google Workspace.
Frequently Asked Questions
Why is Salesforce buying Informatica?
Salesforce had a plan to purchase Informatica. However, that deal is no longer in progress.
What is Salesforce’s most recent acquisition?
Spiff is Salesforce’s most recent purchase as of December 2023. This software that uses low-code skills specializes in incentive compensation management (ICM). With Sales Cloud and Spiff combined, we get to see tools for automating sales commissions and incentive plans.
What is the largest acquisition of Salesforce?
That would be Slack. Salesforce purchased Slack for $27.7 billion in 2021.
Wrapping Up: Largest Salesforce Acquisitions
Thanks for reading our article on Salesforce’s software acquisitions in the last few years. In our short list of Salesforce acquisitions, we covered Slack, Tableau, MuleSoft, and Quip. We learned that each software integration strengthened Salesforce and gave the company new ways to support business operations.
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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.
