What is Salesforce Experience Cloud?
Customers nowadays expect a strong online presence from small and large businesses, companies and organizations, retail stores, nonprofit organizations, and even governments. With Experience Cloud, the Salesforce digital experience platform, you can meet your customers, partners, and employees where they are – online – with compellingly created, branded content. You can create interactive Salesforce portals and platforms where users can collaborate, access information, and engage with your organization. Think of this as an online clubhouse where only members can meet. You can have different “clubhouses” for different purposes, such as the following:
- Customer portals for self-service support where customers can access knowledge articles, FAQs, case management, or chat support.
- Partner relationship management portals for collaboration and knowledge sharing and where your partners can access leads, opportunities, deal registration, training, and collaboration tools.
- Employee engagement portals for onboarding and training, where employees can access HR policies, benefits, payroll, performance reviews, and social networking.
Other examples include:
- Marketing websites for lead generation and customer engagement;
- Sales enablement websites for providing sales teams with information and tools;
- Developer communities for sharing code and best practices; and
- Intranets for communication and collaboration within an organization.
- Experience Cloud is just one of the Salesforce cloud platforms. The Salesforce’s cloud platforms can each be tailored to specific business needs and functionalities. Here are some of the key cloud platforms:
- Sales Cloud is the leading CRM platform created by Salesforce. Its key purpose is to help organizations manage sales processes. This includes features such as lead and opportunity management, contact and account management, sales analytics, and forecasting.
- Service Cloud, on the other hand, focuses on customer service and support. It provides various tools for managing customer inquiries, cases, and support tickets. Among its features are knowledge bases, omnichannel support, and AI-powered chatbots designed to improve customer service.
- Marketing Cloud is Salesforce’s marketing automation and analytics platform. It is designed for businesses to create and manage marketing campaigns, automate customer journeys, personalize marketing communications, and analyze campaign performance.
- Commerce Cloud is an e-commerce platform that enables organizations to create online customer shopping experiences. It supports online storefronts, order management, and personalized product recommendations.
- Furthermore, Salesforce has acquired Analytics Cloud (Tableau) to enhance its analytics capabilities. Tableau is a powerful data visualization and business intelligence platform that helps organizations analyze and visualize data to make data-driven decisions.
What can you do with Salesforce Experience Cloud?
You can create and manage engaging digital content that improves customer satisfaction, drives sales, and boosts employee productivity, all based on the existing data in your Salesforce database. Support your users’ needs while you accomplish your online goals with Experience Cloud for Salesforce. Keep current customers updated while you grow your customer base. Structure and customize sites and apps, such as marketing sites for new and existing customers, partner portals, customer account portals to manage customer experiences, help centers, or customer self-service portals for customer service and support. Create mobile-friendly sites and apps that can be distributed on Google Play or the App Store.
Salesforce Experience Cloud offers no-code, low-code, and pro-code building blocks that give admins, designers, and developers the leeway to design exactly what they envision according to the business’s branding and style.
The following companies use Experience Cloud:
- Berkley – University of California
- Mascoma Bank
- NHS
- Volvo
- Spalding
- Crossmark
- Mercer
- Western Union
What is Community Cloud?
Salesforce Experience Cloud used to be called Salesforce Community Cloud. The difference between Community Cloud and Experience Cloud for Salesforce is that Experience Cloud offers all the features of Community Cloud but includes additional features for creating and managing mobile apps, analytics, and reporting.
What are Salesforce Communities?
Salesforce Communities are specific online-based social communities or portals within the Salesforce Experience Cloud that allow you to create branded sites to connect your employees, customers, and partners. You can use Salesforce Communities to share information, collaborate, and access Salesforce data and processes. Salesforce Communities are part of the Experience Cloud offering.
You can think of it like this: if Salesforce Experience Cloud is a toolbox, then Salesforce Communities are specific tools in that toolbox. Though these terms are sometimes used interchangeably, it is important to understand that Salesforce Experience Cloud is the overarching platform, while Salesforce Communities are the individual online spaces created within that platform to engage with specific audiences.
What are some examples of Salesforce Communities?
Some Salesforce Communities examples are:
- Logitech, a company that produces wireless technology products, has implemented a Salesforce Community for its customer support page. The community gives customers access to knowledge articles, FAQs, case management, and chat support to assist with any issues they may have.
- Hulu, a streaming service provider, also uses a Salesforce Community for its help page. Customers can easily browse various topics, ask questions, and receive answers from other users and experts.
- Home Depot, a home improvement retailer, has implemented a Salesforce Community for its community page. This allows customers to share ideas, tips, and projects with other DIYers and experts.
- Salesforce itself uses a Salesforce Community for its Trailblazer Community, a platform where Salesforce enthusiasts can learn, connect, and collaborate with other users.
How much is Salesforce Experience Cloud?
Get a full run down of Salesforce Experience Cloud pricing and Experience Cloud examples in our guide. Salesforce offers four editions:
Self-Service
The Self-Service edition has two options:
Customer Community
At $2/login or $5/member/month. This edition requires an annual contract and includes the following:
- Salesforce Digital Experience Management
- Customer Service and Account Portal Templates
- Knowledge
- Case Management
- Lightning Flow Automation
Customer Community Plus
At $6/login or $15/member/month. This edition requires an annual contract and includes the same options as the Customer Community, plus the following:
- Roles and Advanced Sharing
- Delegated Administration
- Customizable Reports and Dashboards
Partner Relationship Management
The Partner Relationship Management edition requires an annual contract. At $10/login or $25/member/month* (billed annually) and includes the following:
- Digital Experience Management
- Partner Central Template
- Lead Distribution & Deal Registration
- Marketing Development Funds
- Campaigns
- Channel Analytics
- Programs and Levels
External Apps
The External Apps edition requires an annual contract. At $15/login or $35/member/month* (billed annually) and includes the following:
- Digital Experience Management
- Low-Code Builders and Platform
- Identity for Customers and Partners
- Additional Integration and Development Capacity
- Partner Relationship Management
- Case Management
- Roles and Advanced Sharing
Salesforce Content Management System
Salesforce CMS – This option is included in Experience Cloud purchases and has the following features:
- Experience Builder
- Content Records
- Content Types
- Content Served
- Channels Supported
- Headless APIs
- Out-of-the-Box Integrations
What is the top alternative to Salesforce Experience Cloud?
Titan Web offers a no-code, intuitive, drag-and-drop user interface that seamlessly integrates with Salesforce to create online platforms for your clients, leads, or employees based on your branding and styles. You can try it for free for six months. This offer includes the following:
- 1,000 API calls
- 3 templates
- Salesforce integration Get/Push
- Conditional logic
- Custom menus
- Business components
- Multiple pages
- Onboarding process
The most popular option costs between $350 and $490/month (billed annually) and includes the following:
- 500 API calls/month
- 15 templates
- Salesforce integration Get/Push
- Conditional logic
- Custom menus
- Business components
- Multiple pages
- Onboarding process
- Business objects
- Two-factor authentication (2FA)
- E-Commerce
- Dedicated Customer Success Manager
- SSO
If you need any of the following, contact Titan for more information:
- Master Services Agreement (MSA)
- Unmetered usage
- Sandbox environment
- Compliance cloud
- Procurement / Security Review
- Enterprise level support
- Payment Method
Contact Titan today for an affordable, scalable, and flexible solution that offers some of the best value for money.
Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.
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