6Sense Salesforce Integration | Simplify Sales and Marketing

5 min read

Nikita R.

Media-savvy content creator, with a curiosity for all Salesforce experiences.

Updated: Jan 9th, 2025

6Sense Salesforce integration documentation is a simple way to streamline your workflow processes to maximize your sales and marketing efforts. Additionally, with all the extra time received from your automation, you can now think of ways to improve your customer experiences, which results in better relationships and more sales. So join us below as we dive deeper into a 6Sense Salesforce integration to find out who they are, and how they can integrate into your Salesforce ecosystem to transform your sales and marketing strategies.

What is 6Sense?

So what does 6Sense do? Focusing on assisting teams in sales and marketing, 6Sense is a trusted company offering an Account-Based Orchestration platform to their clients. Businesses can use 6Sense’s software containing artificial intelligence (AI) capabilities and data analysis tools to help identify leads and engage with customers at different points in the sales pipeline.

Businesses that choose to use the 6Sense company platform can also understand their customers’ behaviors which empower stakeholders to predict buying trends. Access to this kind of information can only help sales and marketing teams to target their campaigns and strategies successfully to their audience, which ultimately increases company revenue.

6Sense obtains data from many online sources, including social media interactions, website activity, and other online behaviors from visitors. If you are ready to maximize your sales and marketing programs by providing your teams with meaningful data that can predict which leads can be converted to customers, then we suggest trying 6Sense. This intelligent platform can help your business understand what products and services your customers prefer and provide details on when they might be interested in buying. So when you interact with leads and customers, you can be completely prepared to successfully close deals and build stronger relationships.

Top 6Sense Insights for Your Business

Using the 6Sense platform, you can harness the power of AI and machine learning for your sales and marketing programs. With 6Sense, you can accurately identify leads, approach them confidently, and be well-prepared in your conversion strategies.

With a 6Sense login account you can collect and analyze vast amounts of customer data for your business. Check out the below capabilities provided by 6Sense that assist in gathering information regarding buying behavior:

6Sense can analyze databases on customer behavior, engagement, and intent signals found online. The analysis can then be used to predict which of your leads qualify to be contacted and converted to customers.

The more you know about your customers, the easier it will be to draw comparisons and differences between them. Start segmenting your leads and customers into categories based on criteria that can help you identify who is ready to convert to customers. Your sales and marketing teams can only benefit from account segmentation so that they can prioritize their work tasks.

You can use 6Sense to allocate scores to leads. These scores can be based on their engagement levels with your product or even their online behaviors. Lead scores will help your sales reps target and spend their best efforts on the most qualified leads.

Since 6Sense can view and track online behaviors and intent signals, you can use these capabilities to empower your research teams to get a better understanding of what customers or leads like, need, or want from your business.

When you have a complete profile for a lead or a customer, you can create content that is super personalized to your target audience. Use 6Sense to create custom messages, campaigns, and promotions, based on your prospect’s data.

Being an Account-Based Marketing (ABM) platform, 6Sense focuses on providing your business with tools that are specifically targeted to manage and engage with accounts successfully.

Upgrade your Business with Salesforce & 6Sense | Integration Plan

Salesforce is the best CRM platform on the market to manage and store your customer data while 6Sense is a hyper-intelligent platform that can help your business predict when a customer is interested in buying a product or service, identify leads, and assist you with your account segment in Salesforce.

We can see why you want to connect your software with a 6Sense and Salesforce integration. This powerful combination can assist your business to strengthen and create better sales and marketing strategies. It does this by ensuring all your customer data is transferred quickly and automatically between the two platforms, ready to be viewed, accessed, and analyzed.

For your convenience, here is a short, high-level plan on how to start with a 6Sense Salesforce integration in your company:

1. The first step is to consider why your business needs to connect Salesforce and 6Sense. This decision will help you decide which information you would like to sync between the two platforms. Many companies connect Salesforce and 6Sense to sync their lead, contact, or account information, as an example.

2. Next, you must decide which 6Sense Salesforce integration method you will use, as there are many ways to connect these platforms. For instance, you could combine these platforms with middleware, APIs, or even pre-built connectors. Every organization has its particular setup and goals! So, choose an integration method that suits your technical knowledge and business needs.

3. Now you need to find your API credentials and access tokens for the integration. Find these pieces of information directly within Salesforce and 6Sense. This step also involves creating API users in Salesforce and 6Sense with permissions.

4. The next step is to map out your fields and objects between Salesforce and 6Sense so your data syncs accurately.

5. Go ahead and test your configuration by checking that leads and accounts from 6Sense are integrated into Salesforce.

6. If you need to set up any automation for your workflows, now is the time.

7. Test that your Salesforce and 6Sense integration works seamlessly and does push your data to the CRM platform.

8. Once you are confident with your setup, train users on how to work with the integration.

6Sense Pricing Plan

6Sense offers a free plan and 3 paid plans, but are not transparent about their pricing. You will need to book a demo with their sales team to get a quote.

FAQ

And before we leave you to your 6Sense Salesforce integration, take a look at a few of these popular questions below to discover what the Salesforce community is talking about!

Does 6sense integrate with Salesforce?

Yes, it does. 6Sense connects with Salesforce, and is considered an enterprise-grade CRM integration.

What can Salesforce integrate with?

Salesforce can integrate with a variety of your favorite workflow automation tools, such as Titan, Slack, Mailchimp, Zapier, Asana, and more!

Does 6sense integrate with Pardot?

Yes, it does. Use the 6Sense and Pardot integration to understand your customers’ buying behaviors.

Consider a Titan Salesforce Integration

Thank you for reading our article on how you can simplify your sales and marketing efforts with a 6Sense Salesforce integration. If you are looking for more Salesforce survey solutions, try Titan. Our no-code enterprise applications integrate 100% with the #1 CRM platform and can be used to create custom docs, Salesforce forms, apps, Salesforce e-signatures, and surveys across your entire organization. If you have a moment, take a look at our Salesforce AppExchange Survey, Feedback Management, or Ultimate Salesforce Survey Guide articles for more content.

We are #1 on the Salesforce AppExchange. Contact us for more information. We hope to see you soon!

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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.