Salesforce OmniStudio 2023: Data Tracking and Analysis in Web Apps

Nikita R.

Media-savvy content creator, with a curiosity for all Salesforce experiences.

Updated: Jan 9th, 2025

Data tracking is ideal for gaining insight into what online visitors want when they visit your web application. By analyzing the collected customer data, your business can start to predict successful marketing strategies and create engaging material that will keep your visitors on your web application for long periods of time.

The collected data can also aid your internal research programs in any industry, directly improving your products or services. Measure and monitor the performance of your products and services easily with OmniStudio or Titan today.

The article below explores two data-driven applications that extend Salesforce digital experiences. Join us as we look at how these two big players play a role in Salesforce integration and helping businesses track and analyze customer data gathered from web projects.

Salesforce OmniStudio: Tracking Service

OmniStudio in Salesforce is one software that can help you track and analyze customer interactions from your web applications. One of the advantages of using the OmniStudio Tracking Service is that it is a Salesforce product that empowers you to work with standard objects, custom objects, and work within the same system.

Gathering Valuable Customer Data

Eliciting vast amounts of data from user interactions on your web projects is easy with OmniStudio. Think of what your Marketing or R&D teams can do with data collected from email tracking, page views, user clicks on likes, submitted web forms, and so much more!

Examining Salesforce Data

Use OmniStudio’s dashboards, reports, and analyzing tools to work with your collected data. Dashboards and reports are a great way to visualize data in a condensed manner and quickly communicate figures to key stakeholders or vendors.

Utilizing Customer Data

Customer data is essential to any business, and if you analyze it thoroughly, you can take advantage of making successful marketing strategies and campaigns that agents can use to target customers correctly. OmniStudio can help your business gather, research, and use Salesforce data in meaningful ways that elevate your customer experiences to new levels.

Secure Data Storage

OmniStudio honors all your collected data by guaranteeing to store it in tightly secured databases. With the world turning towards protecting personal information online, you can rest assured that OmniStudio also takes compliance with data protection regulations very seriously.

However, there are a few drawbacks worth mentioning:

Salesforce is an expensive product that does not offer OmniStudio Tracking Service for free.

Reading up on Salesforce help guides, you will notice employees need coding experience to work with OmniStudio’s Tracking Service.

Coding skills are needed as some of OmniStudio’s features still use Angular components.

One needs technical skills to understand Http Actions, conditions, and formulas to interact with the components.

OmniStudio is a very rigid product offering, as you can only add actions between steps.

Want Similar Salesforce OmniStudio Data Tracking Solutions?

Titan also logs all workflow processes that flow visually and actions that end users create on web projects with no code. Data is pushed and pulled directly to Salesforce as data records in real-time thanks to our advanced bi-directional data flow feature available on all our products.

Amassing Precious Customer Data

As mentioned, tracking personal information online must comply with data protection regulations and privacy policies. Titan takes these regulations extremely seriously and has HIPAA-compliant licenses that give you all the tools necessary to improve your internal and external interactions with personal data.

Are you worried that some tools in Titan will not cover data tracking? No need to invest in other software when you sign up for the Titan platform. Every single module in Titan provides detailed data on tracking all your generated documents, signing processes, surveys, contract lifecycle management processes, and more.

In addition to these default tracking features, you have complete control of your web application. It’s time to value the Titan platform to create custom actions that record and track every user interaction submitted in any Salesforce project.

Exploring Salesforce Data

With Titan, you can examine all your Salesforce data in real-time. The data can be transformed and displayed using Titan’s wide range of drag and drop UI elements, including graphs, charts, power tables, and more. Titan can help your business to make informed decisions quickly by providing powerful dashboards and reports that shed light on evidence-based solutions.

Data Storage

Titan integrates and plays well with many external storage systems. Use Titan Flow to set up where your data is stored with a few simple clicks. Choose between Salesforce, Dropbox, Box, OneDrive, Google Drive, or any other external storage system you require to ensure fully backed up data exactly where you need it!

Titan matches up to everything OmniStudio can deliver but in a more flexible, robust, and cost-effective manner. If you liked learning about Omnistudio’s declarative tool, why not read about Titan Web Apps?

If you need more assistance with any custom Salesforce use cases, ensure you get in touch with us through one of our social media channels below to help your web projects go to market sooner.

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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.