Salesforce and Informatica: What Happened to the Acquisition?

Nikita R.

Media-savvy content creator, with a curiosity for all Salesforce experiences.

Updated: Jan 9th, 2025

We have all heard the rumors that Salesforce was keen to purchase Informatica. We are unsurprised that they would want to make this deal a reality, as Informatica is a dominant player in the data management world. Imagine two giants combining their superpowers? Sounds really exciting, right!

However, according to the Wall Street Journal, the deal remained in the talking phase as neither company could agree on a contract. This would have been Salesforce’s biggest purchase! For more information about its previous purchases, take a look at Salesforce’s acquisition history. We go into more detail about its big investments in the link.

Or stick around to find out more about Salesforce and Informatica and what they could have offered the world if the acquisition did go down

Salesforce’s Intention to Buy Informatica: Background of the Acquisition

Informatica provides the most popular enterprise cloud data management software, and as we know, the Salesforce platform is the world leader when it comes to customer relationship management solutions.

Since these two giants in software already had such a strong business relationship supporting customers, it made complete sense for Salesforce to acquire Informatica. For example, in 2020, Salesforce and Informatica joined forces to provide data management and integration solutions. The goal of this joint project was to give their customers a better data integration experience.

So, although word on the street was that Salesforce would purchase Informatica, the deal never seemed to go through.

Informatica Salesforce Acquisition: Benefits for Users

Trailblazers could have been hyped for the Informatica acquisition by Salesforce. There would be many benefits from the software legends combining their powers. Here are a few below:

Enhanced Data Integration Features

The one benefit is that users would get access to Salesforce and Informatica’s data integration tools. This type of connection would give users a fast and simple experience when managing customer data between the platforms.

Additionally, users could enjoy syncing their data across the platforms in real-time. This would mean a company’s Salesforce Data Cloud would always have the latest information pulled from Informatica.

Improved Data Governance

A Salesforce and Informatica acquisition process could have given us data governance tools. They would ensure company data adheres to regional and industry regulations and policies. We would have also seen compliance features from this dynamic integration to help companies abide with data privacy laws.

Expanded Cloud Ecosystem

Salesforce purchasing Informatica would have been quite a forward-thinking idea for both companies. Trailblazers would have been able to innovate more as they would have access to new features, resources, and skills from learning how to use the new integrations.

The integration would also push boundaries for the software. A platform that encompasses Salesforce and Informatica allows businesses to scale comfortably with tools that support data management and customer relationship management needs at the same time.

We hope to see you soon!

• Twitter
• Facebook
• YouTube
• LinkedIn

Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.