Category: Industry

Welcome to Salesforce Radio, your destination for insights, news, and connections within the dynamic Salesforce ecosystem. In episode 2 of Salesforce Radio, Ben Miller sits down with Joseph Kubon and Andy Forbes, co-authors of the trailblazing book ChatGPT for Accelerating Salesforce Development. Since the 1950s, we’ve been learning to speak the language of computers. We are about to…

Sponsorship is a collaborative marketing arrangement in which a company or individual pays to be associated with a particular event, project, or initiative in exchange for promotional benefits and brand association. That is why sponsorship can be essential to hosting successful events, running nonprofit organizations, and growing community projects.  However, creating a compelling sponsorship proposal that can…

As a marketer, it’s important to have a marketing proposal that will grab the attention of your potential clients in a few seconds. A marketing proposal is a document that outlines a marketing strategy and the services that you will provide to your client. It’s a crucial step in winning new business and building a long-lasting relationship…

Jordan Nelson runs Simple Salesforce, a consultancy firm that saves his clients millions of dollars a year using automation and the power of the planet’s leading CRM. Jordan has helped build several orgs for billion-dollar Salesforce companies and has recently been named a LinkedIn Top Voice. This puts him in the top 0.5% of the LinkedIn community…

If you have a Learning Management System (LMS) and are signed up to Salesforce, you should consider integrating your platforms to keep all your training material and student data in a single location. This one method alone will eradicate manual work for administrators as they no longer need to submit work to two or more applications. Join…

Salesforce is the world’s leading cloud-based software. It was created to help organizations grow their customer base, increase sales, and provide the best services possible using advanced technology. For us, it comes as no surprise that you would use Salesforce for all your marketing initiatives. Today, we take a look at how you can use Salesforce data…

Are you seeking ways to increase revenue and connect with customers using engaging marketing strategies? Join us in the article below as we uncover solutions from Salesforce to help you achieve your goals and targets.  What is High Velocity Sales & What is Sales Engagement in Salesforce? You will be happy to learn that they are the…

You can find the use of multi-touch attribution models in the marketing world as they give professionals a chance to understand which touchpoints or interactions influence leads to convert into clients in the customer journey. Join us in the article below to find out more about the different attribution models used in the marketing industry. What is…

Journey Builder is a Salesforce tool you can access in Marketing Cloud. It is designed to work well with campaigns so you can create and automate customer journey tasks. At its core, Salesforce Journey Builder focuses on customer journeys, so use it to design the communication plan you need. Join us in the article below as we…

Are you interested in collecting Salesforce certifications for your marketing career? Adding Salesforce credentials to your CV is a great way to show recruiters you know your way around the platform. Salesforce Marketing Cloud Certifications If you want to improve your skills and add achievements to your resume, you can look at Trailhead on Salesforce. It offers…