No Code Event Registration Forms for Salesforce & Nonprofits

Nikita R.

Media-savvy content creator, with a curiosity for all Salesforce experiences.

Updated: May 15th, 2024

Have you ever wanted to build an event registration form that allows customers to buy tickets or make donations with all data captured in Salesforce? If you answered yes, then this article is for you!

We also have the video below if you prefer to watch Amit Midha explain the use case with quick demos of how event registration forms work with Salesforce. The video is a must-see for checking out our Salesforce solutions in action!

The Nonprofit Use-Case:

Let’s start at the very beginning. A nonprofit organization needed to meet the following requirements for their event registration project to provide donors with an elevated experience:

The client needed a flow set up for a person (primary contact) to register for an event with a registration form. 

The registration form needs to show the total price of the tickets the primary contact wants to purchase, which is summed up based on quantity. 

The primary contact must be able to add up to 5 additional guests.

All the tickets need to be purchased using payment integration, like Stripe.

The primary contact should have the option to make separate donations.

A success message must be displayed to the primary contact when a payment has been made. 

The primary contact must be able to log in to a self-service portal to update details, track tickets, and view donations.   

Titan’s Solution

The nonprofit organization turned to Titan because they did not have developers or the resources to complete the project on their own. The nonprofit organization could now meet all the Salesforce requirements for its custom project with Titan. 

Check out what Titan was able to do for them using drag-and-drop zero code tools overnight:

Titan created an event registration form with a stepper to elevate user experience. 

The form can create primary contacts in Salesforce.

The form can create an opportunity to link to the primary contact.

The form creates additional contacts and links them to opportunity contact roles.

Customers can make payments through the event registration form.

Donors can make donations on the event registration form.

How Titan Works in the Real World

Titan creates a record in Salesforce when the primary contact fills out the event registration form with their details. The data is also displayed for the primary contact in a table on the form with additional instructions to view and select the number of tickets they wish to purchase. 

At this point, if a member from the nonprofit organization logs into Salesforce, they will see an opportunity has been created. The nonprofit member will also see that the primary contact is linked as a contact role.

Meanwhile, the primary contact continues to work through the event registration form by selecting their tickets to purchase. The form calculates and displays the total price of the tickets selected and the primary contact has the option to add additional guests.

Every time the primary contact adds guests, the data is pushed to Salesforce and displayed in the form’s table for easy viewing.

At this point in Salesforce, under contact roles, the nonprofit organization will notice that data has been populated with multiple records. The nonprofit will also find that these records are created as contacts. This allows the nonprofit to track every step of the event registration process. 

The next problem that Titan solved was to match the existing contacts from the primary contact (registrant) and up to 5 additional guests. So, if a contact is found in Salesforce, it is used. Otherwise, a new contact is created in real-time. 

This works when the primary contact fills out the event registration form and adds a guest whose details are already in Salesforce. The form will display your guest details. But what is happening in Salesforce? The nonprofit organization will notice that no duplicates have been created. The nonprofit will see the existing contact’s ID added to Salesforce under the opportunity section.

This is very cool because now, the nonprofit does not have to worry about duplicated data. Titan can pick up existing contacts and add them to Salesforce. 

Next, Titan was able to add all registrants of the event as campaign members to a registration campaign in Salesforce. This is done by converting registrants into contacts. Then, Titan queries and identifies the relevant campaign in Salesforce. Lastly, Titan links the created or existing contact as a campaign member.

Titan’s next objective was to help the nonprofit create opportunity and payment records for the registration when tickets are purchased. For this task, various custom fields needed to be populated on the form. For this objective, Titan linked the opportunity contacts and gave the nonprofit organization a solution to accept payment from guests using Stripe. Once the payment was successful, Titan updated the opportunity data and added transaction data from Stripe to Salesforce. 

The nonprofit organization was thrilled that their guests could make payments directly on the event registration form with Stripe. The Stripe integration lets the customer add their card details, expiration date, and CVV number for quick and easy payments.

Stripe integrates with Salesforce and Titan to complete payments, while the event registration form will display a success message to the customer. The Stripe data, of course, is also pushed into Salesforce from the event registration form. 

When it came to the objective of giving customers the chance to make separate donations, Titan excelled here, too. Titan created another opportunity and linked it to the primary contact. Titan also had to allow the solution to accept a donation payment by Stripe while updating the opportunity and adding the transaction data to Salesforce.

Donors can now make additional donations on the next page of the event registration form. This is achieved with Titan through conditional logic and the stepper layout. So, when a donor checks a question on a form, they will be shown an extra step called Donations. On this part of the form, the donor can choose how much they would like to donate and pay the nonprofit organization through the Stripe integration.

Just like previous solutions, all the data will be pushed to Salesforce for viewing and tracking.

Lastly, Titan also gave the nonprofit organization a way for primary contacts to securely log into a self-service portal. It was essential as it gave contacts the power to update their details, track tickets, and view previous donations. As you can imagine, this saved the nonprofit organization a lot of time regarding customer support queries.

Real Results for Nonprofits

Titan gave the nonprofit organization a full lifecycle of successfully adding customers to Salesforce and assisting with payments, with all data synced to their CRM platform.

This means they no longer waste precious time on manual data entries in Salesforce. The nonprofit organization can also trust that their data is well-organized and clean as there are no duplicated entries!

With Titan, the nonprofit was able to solve all its requirements without requiring code or hefty login costs. Titan was able to create a solution for them that took no longer than 1 hour to make using no code. 

Let’s get started!

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