What is Natural Language Processing?
Media-savvy content creator, with a curiosity for all Salesforce experiences.
Natural language processing (NLP) consists of tasks that let humans interact with computers using their voices. You can find content related to NLP if you look within the artificial intelligence (AI) field.
As time passes and tech improves, AI becomes more important for assisting computers with complex tasks. NLP is no different and aims to take computers to the next level by teaching them how to independently interpret and generate human languages.
Join us in the article below to keep learning about NLP benefits. They might inspire you to pick up some AI tools to streamline your business processes.
How Does Natural Language Processing Work?
NLP uses computer science practices, machine learning techniques, and a dash of linguistics to create algorithms for processes. These models study text and human speech to gain meaningful insights.
Natural Language Processing in AI
You can bring NLP to your world with Salesforce AI Cloud and Einstein platform. With the combination of an Einstein platform and NLP functionality, you get to quickly resolve solutions for sales, marketing, and customer service operations.
Applications for NLP
It is important to realize that although you get predictive analytics and machine learning from your Einstein platform, it may not have custom NLP applications for your business.
Nevertheless, you can access powerful natural language processing tools like Einstein Language, Einstein Bots, Einstein Discover, and Einstein Language Intent API.
Before you use any of the Salesforce AI or custom apps we discuss below, you need to get Einstein Language Intent API, if you want to connect your NLP tasks to your CRM platform.
NLP Apps for Sentiment Analysis
The Einstein Discovery app is used when working with data that needs sentiment and predictive analytics. This NLP app analyzes and interprets natural language text. Researchers use Salesforce Einstein Analytics to get insights and advice based on their data.
NLP Chatbots and Virtual Assistant Apps
When you need to add a chatbot to your Salesforce platform, you can do so with Einstein Bots. This Salesforce Einstein NLP tool can understand and process natural language, making it a great solution to interact with people online.
Salesforce Einstein Language NLP to Improve Productivity
You would need text summarization apps to return information to users in the form of an overview. This AI functionality is handy for customer support teams when dealing with customer queries or case management tasks.
Salesforce developers can use Salesforce Einstein natural language processing functionality to build specific text summarization apps that need to understand and respond to data from a person.
Alternatively, try Salesforce Einstein GPT if you want generative AI technology to communicate faster with colleagues or clients.
Market Intelligence NLP Apps
Market intelligence apps that have NLP features can be integrated into Salesforce. Market intelligence NLP apps focus on sentiment analysis. This means you can use AI to analyze customer feelings across emails, social media chats, and support tickets on web portals.
Check out the Salesforce App Exchange marketplace for apps that integrate seamlessly into your CRM platform.
NLP Apps Dedicated to Media Buying Tasks
NLP can be used in media buying practices. The AI tools enhance the buying process for purchasing advertising space in various outlets. Whether you need to buy advert space on TV, radio, magazines, or websites, NLP can help you decide which space would be ideal to connect with your customers through audience analysis.
NLP Hiring Tools
NLP apps can also support recruitment tasks, such as hiring candidates. For example, NLP apps can screen resumes for successful candidates that meet the job requirements. They can also be used to communicate with job applicants via chatbots.
NLP Machine Translation Apps
Google Translate is an example of a machine translation app. It translates images, human text, and speech into a different language of your choice. Unfortunately, Google Translate does not directly integrate into Salesforce, but you could pivot and develop a custom integration for this duo with the help of APIs.
NLP with Speech Recognition Tech
Speech recognition apps with NLP functionality are super popular for mobile devices. A good example of this kind of app is Siri, which is found on Apple iOS devices. Siri is a virtual assistant and is used to listen and respond to human voice commands.
If you want an NLP app with speech recognition functionality, we suggest trying Einstein Language or Google Cloud Natural Language Processing, as they integrate well into Salesforce.
Natural Language Processing (NLP) & Salesforce Integration
You can get so much more value from integrating NLP apps with your Salesforce platform. For starters, you get to increase Salesforce’s capabilities in your projects so that your employees can spend more time delivering exceptional customer experiences.
For example, chatbots can be added to websites to assist online visitors quickly. Even though these chatbots utilize AI to respond to users, they mimic human interactions pretty well. In this way, you can elevate your customer experiences by responding to visitors quickly and professionally.
How Can NLP Support the Healthcare Industry?
The healthcare sector is the best place to automate processes to spend more time on helping people. NLP apps can assist the healthcare industry in many ways. We explore two below.
First, NLP apps can listen to a doctor’s consultation and convert their voice into text. This is a valuable task since the text can be used to create accurate medical transcripts quickly. Doctors can use NLP apps to speed up many more administration tasks to free up time, which can be used to diagnose and treat patients instead.
Next, NLP apps can scan documents and extract important information, like electronic health records. Institutions that use Salesforce Health Cloud can benefit from a custom NLP app that can automatically extract data from documents and update records in their CRM platform. This computerized task makes transferring data across systems seamless and super accurate.
Frequently Asked Questions
What is natural language processing in the cloud?
It’s a set of actions performed by cloud services to deliver NLP solutions.
Why is NLP relevant for your business?
Although every business is unique, NLP tools can assist in some way. For example, if your company has an online presence, you can add a chatbot to your website. This NLP tool will be able to communicate with your visitors and assist them with any questions they ask.
What is NLP in Salesforce?
NLP in Salesforce is still natural language processing. NLP apps in Salesforce will give you AI functionality to connect humans to computers with natural language. It’s an important topic since it allows your Salesforce projects to engage with customers more naturally, even though they interact with AI.
Wrapping Up Natural Language Processing
Thanks for reading our article on natural language processing, specifically how it works with Salesforce.
Your business gets many advantages when integrating Salesforce with Einstein NLP tools. We covered them in the article above, but if we missed any Salesforce Einstein natural language processing topics that you would like to discuss, please reach out to us. We will gladly assist you with any natural language process or machine learning subjects.
We hope to see you soon!
Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.
