27 Salesforce Acquisitions Up Until 2024
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Keeping up to date with Salesforce’s recent acquisitions is important. The information can teach us what recently developed or older software integrations can offer a business in terms of tools and innovations. Then, with this knowledge in hand, we can enhance our Salesforce platform with new solutions to speed up internal processes and elevate customer experiences.
Salesforce Acquisitions List
Are you ready to explore the biggest and most recent Salesforce acquisitions your favorite CRM platform has been involved in over the decades? Scan the table below to quickly determine whether any of these integrations can improve business workflows, and then join us in the article for further information on each powerful combo.
| Salesforce Acquisitions | Date of Purchase | Purchase Amount |
|---|---|---|
| Slack | July 21, 2021 | $27.7 billion |
| MuleSoft | May 2, 2018 | $6.5 billion |
| Tableau | 2019 | $15.7 billion |
| Own | September 5, 2024 | $1.9 billion |
| Demandware | July 11, 2016 | $2.8 billion |
| ExactTarget | 2013 | $2.5 billion |
| ClickSoftware | August 7, 2019 | $1.35 billion |
| Krux | November 1, 2016 | $700 million |
| Buddy Media | August 13, 2012 | $467 million in cash, $184 million in salesforce.com common stock, and $38 million in vested salesforce.com options. and restricted stock units |
| Vlocity | February 26, 2020 | $1.33 billion |
| Quip | 2016 | $750 million |
| Datorama | 2018 | $800 million |
| Heroku | December 8, 2010 | $212 million |
| SalesforceIQ | July 11, 2014 | $390 million |
| Radian6 | 2011 | $276 million |
| Acumen Solutions | February 1, 2021 | $570 million |
| MapAnything | May 30, 2019 | $225 million |
| PredictionIO | Feb 19, 2016 | Undisclosed |
| Spiff | February 1, 2024 | $374 million |
| Bonobo AI | May 15, 2019 | $45 million |
| Zoomin Software | September 24, 2024 | $450 million |
| Tenyx | September 3, 2024 | Undisclosed |
| PredictSpring | September 12, 2024 | Undisclosed |
| Griddable | January 28, 2019 | Undisclosed |
| Rebel | October 5, 2018 | Undisclosed |
| CloudCraze | Mar 13, 2018 | Undisclosed |
| Attic Labs | 2018 | Undisclosed |
Salesforce Mergers and Acquisitions
Understanding the various Salesforce acquisitions can help businesses predict any changes that arise in the ecosystem. These tech advancements could impact the way businesses work with customer data and how they manage relationships. So, let’s take a look at some of Salesforce’s largest acquisitions that can give businesses and industries new ways to deliver services.
1. Slack
Acquisition Date: July 21, 2021
Price: $27.7 billion
First up is Slack, a messaging platform to speed up collaboration among employees in a business. Whether it’s in a group channel or a direct message, sending and receiving texts in real-time between coworkers is one of the biggest features from Slack. Here are some of the main functions that made Slack attractive to Salesforce:
These features have made the messaging platform super popular for teams that need to collaborate while working remotely. It’s no wonder that Salesforce’s acquisition of Slack was undertaken to improve the Customer 360 platform. With Slack by its side, Salesforce could provide customers with a unified experience when it came to merging team communication and CRM activities. Here are a few results from the Salesforce Slack acquisition:
2. MuleSoft
Acquisition Date: May 2, 2018
Price: $6.5 billion
Next up is MuleSoft. With this platform, businesses could connect various systems, apps, and data sources for their unique software setup. Therefore, MuleSoft gave businesses the power to integrate data across multiple environments with a single platform.
The Salesforce and MuleSoft acquisition makes sense to us, as the platform enhances Customer 360 with added data integration solutions. For example, thanks to the MuleSoft acquisition, Salesforce users can now access and merge data from multiple sources.
3. Tableau
Acquisition Date: 2019
Price: $15.7 billion
This platform supports customers by turning data into dashboards and visual reports that are interactive and simple to read. Companies that have large datasets use Tableau to find answers that can support key decision-making.
Salesforce noticed the popularity of Tableau and purchased the data visualization platform in 2019 to bolster its Customer 360 platform. With Tableau integrated directly into Salesforce, businesses can analyze customer data in new ways. For example, some of the results of Tableau in Salesforce are:
4. Own
Acquisition Date: September 5, 2024
Price: $1.9 billion
Own provides almost 7000 customers with data protection and management services. By successfully keeping this large amount of customer data safe, it’s no wonder they were attractive to Salesforce.
The CRM giant recently purchased Own to make its data security, privacy, and compliance features stronger than before.
5. Demandware
Acquisition Date: July 11, 2016
Price: $2.8 billion
With Demandware, customers could easily build online storefronts with tools for the following tasks:
Salesforce purchased Demandware, a cloud-based eCommerce platform, to expand its offerings, like building Commerce Cloud. With Salesforce Commerce Cloud, businesses can now reach customers online and provide them with personalized shopping experiences by using eCommerce solutions.
6. ExactTarget
Acquisition Date: 2013
Price: $2.5 billion
This digital marketing platform was used for email marketing, task automation, and engaging with customers via social media or SMS. For these features, ExactTarget caught Salesforce’s attention and was purchased in 2013. Salesforce used the platform to create Marketing Cloud and is now able to bring marketing-focused automation to companies.
7. ClickSoftware
Acquisition Date: August 7, 2019
Price: $1.35 billion
ClickSoftware specialized in service management solutions and provided tools to support the following business activities:
As we can see, the software solution was ideal for businesses involved in field operations. Salesforce decided to purchase ClickSoftware to improve Service Cloud. ClickSoftware was used to specifically boost Service Cloud’s capabilities, such as:
8. Krux
Acquisition Date: November 1, 2016
Price: $700 million
Before being purchased by Salesforce, Krux was a data management platform (DMP). It helped teams capture and analyze customer data to use in personalized business campaigns. Salesforce saw that Krux could improve Marketing Cloud with advanced data management features. With the purchase of Krux, Marketing Cloud could give teams more information about their customers and activate data at different sources.
Many years later, Krux is now part of Salesforce’s Data Cloud.
9. Buddy Media
Acquisition Date: August 13, 2012
Price: $467 million in cash, $184 million in salesforce.com common stock, and $38 million in vested salesforce.com options and restricted stock units.
Back in the day, Buddy Media helped companies manage their social media presence on platforms such as Facebook, X (previously known as Twitter), and LinkedIn. The marketing platform had tools specially designed for social media tasks, such as:
Salesforce bought Buddy Media to power up Marketing Cloud for social media campaigns. With Buddy Media, Marketing Cloud was able to give marketing teams a complete solution for engaging with customers across different social media platforms. It helped marketing teams to run campaigns while tracking the success of its performance.
Buddy Media was a good acquisition for Salesforce as it allowed the CRM giant to provide multi-channel marketing tools to users.
10. Vlocity
Acquisition Date: February 26, 2020
Price: $1.33 billion
Unlike the other software solutions mentioned so far, Vlocity was built on the Salesforce platform. It provided many industry specific solutions with pre-built processes or applications to help businesses get up and running in their specific sector. Salesforce took notice of the cloud-based software and purchased Vlocity to improve their very own industry-specific products.
Today, Salesforce can provide custom digital solutions to various industries thanks to its addition of Vlocity.
11. Quip
Acquisition Date: 2016
Price: $750 million
Quip enabled teams to work with documents, spreadsheets, and chats on a single platform. Collaborating in this “real-time” way, made businesses work efficiently. And it’s these collaboration features that made Salesforce want to purchase Quip.
With Quip in its portfolio, Salesforce could give customers software for the following common workplace tasks:
These work productivity tools have enhanced Salesforce allowing their users to interact with customers in more ways while connecting with colleagues in the office to speed up decision making.
12. Datorama
Acquisition Date: 2018
Price: $800 million
Datorama was a marketing intelligence platform with a host of data analysis and visualization tools. This platform helped marketers combine data from multiple sources for analysis. They also used it to figure out if their efforts were successful with real-time data. These insights could be used to improve future marketing campaigns.
By purchasing Datorama, Salesforce could enhance Marketing Cloud. With the advanced data analysis tools from Datorama, Marketing Cloud users could combine data from various sources and create dashboards to view or analyze customer information better.
13. Heroku
Acquisition Date: December 8, 2010
Price: $212 million
Heroku was built with developers in mind. The platform as a service (PaaS) software gave developers the power to create, execute, and manage apps. It was especially useful in deploying apps smoothly so that developers could spend more time writing code.
Thanks to Salesforce’s Heroku acquisition, the CRM platform could give developers a place to build and deploy Salesforce apps.
14. SalesforceIQ
Acquisition Date: July 11, 2014
Price: $390 million
SalesforceIQ caught Salesforce’s attention because it was a CRM tool that helped small and medium-sized businesses. With it, teams could integrate emails into their systems, track their customer interactions, and examine data to create better customer relationship strategies.
Salesforce added SalesforceIQ to Sales Cloud and got advanced data science and AI features for common CRM tasks that assisted small to medium-sized businesses, such as:
15. Radian6
Acquisition Date: 2011
Price: $276 million
This platform was designed to monitor a company’s social media channels. With Radian6, marketing teams could chat with customers across social media platforms while monitoring and analyzing those interactions. From these insights, marketers could get an idea of customer sentiment levels and market trends.
Salesforce bought Radian6 to aid Marketing Cloud with social listening and engagement functionality. With the software purchase, Marketing Cloud could give marketers tools to:
16. Acumen Solutions
Acquisition Date: February 1, 2021
Price: $570 million
This consulting firm provided implementation services for Salesforce users. They were a leading Salesforce solution for many businesses in the financial services, healthcare, and public industries.
Salesforce wanted Acumen Solutions to build up its Professional Services offering. With the purchase of Acumen Solutions in 2021, Salesforce was able to get more consulting expertise and solutions. This software helped Salesforce to understand industries better and support their clients moving into digital processes.
17. MapAnything
Acquisition Date: May 30, 2019
Price: $225 million
As the name of the tech suggests, this platform specialized in mapping and location-based intelligence solutions. With MapAnything, companies could work with their CRM data in the following ways:
Salesforce saw MapAnything as an asset that could improve Field Service, Sales Cloud, and improve customer experiences. For this reason, Salesforce bought MapAnything in 2019 and used the software to give customers location-based data that created better routes for mobile employees while managing field operations in objective, data-driven ways.
18. PredictionIO
Acquisition Date: Feb 19, 2016
Price: Undisclosed
PredictionIO supported developers when building and launching predictive models. It was a machine learning server that developers used for:
Salesforce saw that this investment would strengthen its Einstein AI platform. By purchasing PredictionIO for an undisclosed amount, Salesforce could add machine learning tools to Einstein AI.
This smart integration now helps companies by providing them with Salesforce AI features to perform predictive analysis and automation in workflows.
19. Spiff
Acquisition Date: February 1, 2024
Price: $374 million
Spiff was an incentive compensation management (ICM) platform. Salesforce wanted to possess this piece of technology to reinforce Sales Cloud. Salesforce’s Spiff acquisition price was not cheap either.
For $374 million spent in February 2024, Salesforce can now give customers a chance to view and manage sales compensation data in real-time. This functionality helps managers create compensation schemes while letting sales agents monitor their finances.
20. Bonobo AI
Acquisition Date: May 15, 2019
Price: $45 million
Salesforce obtained Bonobo AI software to improve the interactions users could have with their customers. Bonobo AI had technology that could analyze customer and employee conversations across email, chat, and video calls. By analyzing this type of data, teams could understand their customers even better to create services and products that were personalized and catered to their preferences.
When Salesforce acquired Bonobo AI, they were able to support their strategy of providing businesses with AI-driven CRM tools.
21. Zoomin Software
Acquisition Date: September 24, 2024
Price: $450 million
Zoomin Software had AI capabilities that Salesforce wanted for its CRM platform. With Zoomin Software, Salesforce could improve how it processes unstructured data. Zoomin became popular among businesses for helping them access and manage huge amounts of technical content that is needed for AI models.
Then, the AI models could improve customer experiences. Salesforce customers can expect Zoomin to help Salesforce’s Data Cloud and Agentforce platform with personalization and customer experience functionality powered by artificial intelligence.
22. Tenyx
Acquisition Date: September 3, 2024
Price: Undisclosed
Salesforce was busy purchasing software in September 2024! The next company Salesforce acquired in this month was Tenxy, another AI focused startup focusing on creating voice agents which can have natural conversations with customers.
These voice agents give businesses the ability to create automated customer support systems that scale operations. With Tenyx, Salesforce’s Agentforce platform can give users more ways to interact with their customers using artificial intelligence.
23. PredictSpring
Acquisition Date: September 12, 2024
Price: Undisclosed
Another undisclosed purchase went down for Salesforce in September 2024. This time, it was for PredictSpring, a retail Point-of-Sale software vendor. With PredictSpring complementing the Customer 360 platform, Salesforce can deliver an omnichannel solution that caters to physical and digital systems.
This purchase means that Salesforce innovation and tech can be pushed into physical stores.
24. Griddable
Acquisition Date: January 28, 2019
Price: Undisclosed
Back in 2019, the founder and VP of Griddable stated on the company website they had agreed to a Salesforce acquisition. The CRM giant did not disclose how much they purchased Griddable for, but it did get a platform that syncs enterprise data into the cloud.
Griddable was known for partnering with big clients like:
These partnerships helped Griddable prove that its software features were reliable. One of Griddable’s features to bolster Salesforce is that it can move information from database platforms and clouds through its policy engine, which helps to control how data is defined and transformed.
25. Rebel
Acquisition Date: October 5, 2018
Price: Undisclosed
Salesforce purchased Rebel in 2018, a company that was providing businesses with custom email marketing solutions at the time. This move made sense, as Salesforce wanted to expand Marketing Cloud with these API-based services.
For example, Rebel gave Marketing Cloud the power to transform business emails into attachments that could be added to websites or apps. One of Rebel’s strengths was that it also integrated well into various email providers.
26. CloudCraze
Acquisition Date: March 13, 2018
Price: Undisclosed
Salesforce acquired CloudCraze in 2018 as a B2B (business-to-business) commerce platform. We should be aware that CloudCraze was already impressive, built natively on Salesforce, and had worked with big clients, such as:
After the purchase of CloudCraze, Salesforce customers could create branded commerce experiences from their CRM platform for business buyers and not just their consumers.
27. Attic Labs
Acquisition Date: 2018
Price: Undisclosed
Attic Labs was a software company that created “Noms” in 2016, a decentralized database. They were purchased just two years later by Salesforce for an undisclosed amount. Attic Labs was founded by two ex-Google employees who worked on the Chrome projects.
Salesforce took note of this first-of-a-kind decentralized database technology and purchased Attic Labs to fall under its Quip team. This move meant that technology from Noms would be merged with Quip’s content collaboration capabilities. From this software combination, Salesforce could offer users a way to:
Salesforce: News, Insights, and Trends
That wraps up our article featuring 27 of the most popular Salesforce acquisitions from the last two decades. We have seen that Salesforce is a leading technology but not 100% perfect for every business. For this reason, Salesforce has spent some serious cash to make its platform the best tool for managing and optimizing customer data across various industries.
Learning about Salesforce’s big acquisitions can help you with custom solutions you did not think were possible in the ecosystem. If you want to discuss others that are relevant to your business or need software to elevate Salesforce, it’s worth checking out Titan.
Our no-code platform supercharges Salesforce to solve any use case so you can scale operations lightning-fast! Contact us through one of our social media channels below for more information.
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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.
