Salesforce Customer 360 Explained 

Nikita R.

Media-savvy content creator, with a curiosity for all Salesforce experiences.

Updated: Jan 13th, 2025

When you want to manage or grow customer relationships with software, everyone knows you need Salesforce. It’s the world’s leading CRM solution powered by the Einstein 1 Platform, which includes an impressive suite of AI (artificial intelligence) tools.

In this fourth industrial revolution, customer expectations are extremely high. Browsing for products or services online with access to purchasing them is super convenient. So, how do you keep your customers happy and loyal to your offerings?

With Salesforce and their Customer 360 approach, businesses get to create applications using trusted AI tools and features. And with this amount of power, businesses get to build experiences based on accurate data to meet and even exceed customer expectations.

So, join us in the article below. We want to explore Salesforce’s Customer 360 features to see how they create a complete view of customer data that supports multiple business units in an organization.

Let’s get started!

What is Salesforce Customer 360? 

It’s Salesforce’s vision to give organizations a way to collect customer data from various applications. With this type of approach, teams across an organization will get access to a complete “360” view of customer data. Here are some of the different applications that Salesforce integrates well with to gather and unify customer data:

• Sales Cloud
• Service Cloud
• Marketing Cloud
• Third-Party Systems

The purpose of this Salesforce experience is to create detailed profiles in your platform for each customer who interacts with your business, whether via the sales, marketing, or customer service teams. Since all these business units can work with the same data, they would be able to create the best customer experiences with the latest information on hand.

Benefits of Adopting the Salesforce Customer 360 View

After getting to this point in the article, it’s no surprise that Salesforce adds value to an organization by collecting and unifying its customer data. But what are some of the other benefits an organization can gain from signing up for this premium piece of software?

• The Customer 360 experience means that Salesforce can integrate data not just from its own applications but also from various other touchpoints, like emails or social media channels.
• It ensures that Salesforce empowers marketing, sales, and service teams to plan for future personalized customer interactions thanks to its ability to store a customer’s full history and journey with a company.
• With Salesforce’s analytics tools, researchers have advanced resources to examine their customers’ preferences and behaviors even better. Reporting on these findings helps a business predict what their customers might need.
• You get to use the world’s #1 customer relationship platform to connect you to customers in smarter ways thanks to the combination of AI tools, data integration, and trust.

Top Features from Salesforce to Support a Customer 360 View

Managing customer data is so much easier with Salesforce. Let’s dive into 11 top features from Salesforce with the simple table below. It helps explain how the Salesforce platform integrates data seamlessly for complete customer profiles.

Salesforce Customer 360 Experience Pricing

If you have no more excuses and want to sign up for a Salesforce platform, you have two options for your organization. Take a look at the Salesforce 360 pricing below to see how much it will cost you to make business operations efficient.

1. Platform Starter

This CRM platform lets Salesforce admins create custom applications for various business teams. If you need solutions that can make your sales, marketing, and customer service professionals more productive, this is the Salesforce platform for you. It costs € 25 per user per month, but you do have the option to try it for free before committing to the subscription plan.

Here are a few features you get from Salesforce Platform Starter:

• Access to the popular Lightning App Builder that includes pre-built and custom components. With it, you can build mobile and desktop applications.
• Access to 10 custom objects in Salesforce so you can build applications tailored to your unique business projects.
• Point-and-click tools to automate business processes.

2. Platform Plus

We suggest that large organizations with multiple business units choose this CRM platform. It’s designed to empower Salesforce developers by giving them the ability to build apps on an organizational level. It costs € 100, but just like Platform Starter, you can try it for free to get a feel for the software and its capabilities.

For a full feature list of Platform Plus, check out the official Salesforce website. Here are three top features you can check out while here:

• All the features and tools that are available in the Platform Starter edition.
• Access to 110 custom objects in Salesforce so you can build applications tailored to your unique business projects.
• Access to the Salesforce AppExchange marketplace. You can find and install third-party apps, flows, or components into your Salesforce system here. These applications are important for customizing Salesforce processes to your unique business requirements.

Limitations of Salesforce Customer 360

Although the Customer 360 experience is great for unifying customer data from a multitude of touchpoints, Salesforce comes with a complicated process when integrating it in your organization. Let’s face it: all businesses are unique and have their own way of streamlining internal processes with software. At the end of the day, integrating Salesforce with non-Salesforce systems or old tech and apps will be complicated.

To bypass this hurdle, you will need to consult with a Salesforce developer or implementation partner for custom development. Additionally, you will need to realize that the integration might take a while to get up and running in your organization. Overall, this can be quite a long and costly endeavor.

Here are three further limitations you can expect from Salesforce:

• It is an expensive platform if you want access to advanced features and functionality.
• You might need to sign up for other costly Salesforce product licenses like Sales or Service Cloud to support various business operations.
• You could have to hire a Salesforce professional to assist with the ongoing maintenance of the platform.

See you soon.

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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.