Unlocking New Opportunities with the Salesforce AI Certification
Hawk-eye editor with a passion for trailblazing Salesforce experiences
Ever since ChatGPT and generative AI hit the mainstream on November 30th, 2022, it seems that artificial intelligence has become the next big thing in virtually every discussion to do with technology. While there has been a fair bit of fear-mongering, “robots will take our jobs”, and “AI is here to replace us”, it certainly hasn’t been all doom and gloom. Like all transformative technologies (if you were alive during Y2K, then you know 
), AI has been controversial, divisive, and also exciting. Almost every enterprise has seen the quick wins they can make via automating tedious manual tasks and freeing up their employees to focus on high-value work, and the Salesforce CRM is no different. While Salesforce has been working on AI technology for over a decade, it’s only in the last year that most of these innovations have become accessible to users and visibly impacted all products and Industry Clouds.
With the buzz around Salesforce AI, it’s only natural that Trailhead is rising to the occasion. Not only can you log in to Trailhead and engage in self-guided learning around Salesforce and AI but there is also a brand-new Salesforce AI certification for associates. The good news is you don’t need to be a developer or architect to pass this exam! In this article, we take a look at the Salesforce AI Associate Certification, the benefits of taking this test, and how to prepare.
What is the Salesforce AI Certification?
If you aren’t Salesforce certified yet, then don’t worry, you still have time! While a Salesforce certification doesn’t make you a pro at implementation, it definitely looks good on your CV and these certifications can unlock multiple career opportunities in the ecosystem. It’s a good idea to pursue certifications within your realm of expertise and desired career path. For example, if you are a marketer, then the Salesforce Marketing Cloud certification is a natural choice whereas if you want to work as an architect then certifications such as Salesforce Data Architect or Salesforce B2B Solution Architect make more sense. The Salesforce AI Associate certification has broad appeal and should be useful to anyone with an interest in AI and how it is transforming Salesforce. This AI certification is entry-level and can be taken by anyone interested in learning how artificial intelligence is shaping their CRM. Of course, getting this AI certification for Salesforce won’t make you an industry leader, but it’s a good start.
The exam will test you on four themes:
- The fundamentals of AI
- AI Data and Data Quality
- How AI Functionalities Operate within a CRM
- Moral and ethics of AI
Of all four topics, it’s the ethics of AI that are the most important to master as this section takes up roughly 39% of the test.
Benefits of Gaining Salesforce AI Certification
Given that the AI Associate Certification for Salesforce is entry-level, this isn’t an exam that within itself will necessarily be the biggest game-changer on your resume. Even so, the AI Salesforce certification looks good on your career profile regardless of your role in the ecosystem. Whether you are an architect, developer, admin, or associate, taking the AI certification for Salesforce is a clear sign to employees, colleagues, and hiring managers that you are serious about staying up to date with the latest trends and care about the future of Salesforce.
Aside from the career benefits of taking this certification, you will also learn useful and transferable skills in Salesforce AI and artificial intelligence Trailblazers can leverage these learnings within their organizations to help implement AI in their everyday lives and existing organizations. This can equal greater efficiency at work and improved automation for your Salesforce. In addition, the Salesforce certification’s emphasis on best practices such as the ethics of AI and reliable data quality can help lay a solid foundation for any AI initiatives you or your company may be pursuing. These principles can help inspire codes of conduct and user manuals around AI for your organization.
Who Should Consider the Salesforce AI Certification?
The fantastic thing about this AI certification by Salesforce is that it complements the profile of almost anyone working in the Salesforce community. The short answer is that if you are interested in Salesforce and AI, then this is definitely for you. Regardless of whether you just passed your first Salesforce certification or you are a seasoned Salesforce developer and want to enhance your existing skills with AI, you can benefit from taking this course. The AI Associate Certification is designed to give virtually anyone in the community a solid understanding of AI and their CRM. You don’t need any previous certifications or to fulfill any particular prerequisites to take it.
How to Prepare for Salesforce AI Certification
This is a good one and everybody has their own tips and tricks for exam preparation. Consulting the Trailhead exam guide is ideally your first port of call when studying for the Salesforce AI Associate Certification. Prepare yourself to answer 40 multiple-choice questions, this won’t be an exam testing you on your ability to implement AI or regurgitate information. Start training your brain in answering multiple choice type questions, Trailhead offers super useful flashcards and practice questions to help you level up ahead of the big day. On the day of the exam, you will have 70 minutes to complete the Salesforce AI Certification so be sure to keep an eye on the clock. Be prepared to pay $75 to take the exam but the silver lining is retakes are free. If your company is actively involved in Salesforce and AI, arrange ahead of time for them to cover this cost.
Wrapping Up Salesforce AI Certification
In summary, the Salesforce AI Associate Certification is an accessible and exciting addition to the community. Any Trailblazer can take it to help better understand the evolution of the #1 AI CRM.
We hope to see you soon!
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Frequently Asked Question
Does Salesforce have an AI certification?
Salesforce currently offers the AI Associate Certification, which is an entry-level exam. They also offer the Salesforce Data Cloud Consultant Certification, which is for users who implement Salesforce or consult on implementation. This enables users to master Data Cloud and gain a thorough understanding of the Einstein 1 platform. It is a more advanced certification than the Salesforce AI Associate Certification.
What is the passing score for Salesforce AI certification?
The passing score for the Salesforce AI Associate Certification is 65%, so you need to have a thorough grasp of most of the material.
How do I become a Salesforce AI associate?
Pass your Salesforce AI Associate exam. Start by booking your exam, which you can take at a testing center or remotely.
