Exploring Salesforce Data Cloud Pricing: Options for Every Business Size
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Whether you run a startup business or work in a large enterprise, you need to know about the different Data Cloud pricing plans. This information can help you choose the most cost-effective software for your data and business needs.
Join us in the article below to learn about Data Cloud pricing and the apps that you can use to extend the platform. Let’s go!
What is Salesforce Data Cloud?
It’s a data management and analytics platform from Salesforce. You might know Salesforce Data Cloud by its previous name, Salesforce DMP (Data Management Platform). Nonetheless, this platform collects data from different sources. Your teams can then organize and study the data to learn important factors about customers for marketing, sales, and customer service initiatives.
If you are looking for a Salesforce Data Cloud certification to maintain and scale projects in your company, you can look at the Data Cloud Consultant exam on Trailhead. The website has classes and workshops to help you prepare for the exam, such as Salesforce Data Cloud Fundamentals (SDC101).
Besides this credential, you might also want to learn about Salesforce Data Cloud architecture. It’s useful knowledge if you want to advance your career. Many people who are Salesforce admins, developers, or architects get good at understanding Salesforce Data Cloud to be experts in their field. Companies also search for these types of professionals who have a complete understanding of Salesforce.
Salesforce Data Cloud Cost
Data Cloud Pricing from Salesforce is complex. Salesforce has many products that vary in price. The cost of a Salesforce product or service is usually based on:
- How often the product is used.
- The amount of data your company processes.
- The specific features of the product.
- The size of your organization, like a startup or large enterprise.
Looking at Salesforce’s official website, you must choose your Salesforce Cloud Service and then add Data Cloud to that product. Salesforce Data Cloud integrates with Sales, Service, and Marketing Cloud to gather all your customer data in a single location, and it is FREE to use.
Data Cloud Starter
Although Salesforce Data Cloud is free, it only supports up to 10,000 unified profiles and does not have the features you will find in the paid versions. If you want more from your data management platform, you will have to upgrade to Data Cloud Starter.
This edition costs your company €108,000 per year. Let’s take a look at what you get from Data Cloud when you sign up for the lowest-tier paid edition:
- Collects your real-time web, mobile, or event-specific data into Data Cloud.
- Salesforce data migration with batch data pipeline features. It lets you integrate and transform batch data in Data Cloud with actions like ingest and ELT (extract, load, and transform).
- Resolve identities from your various data sources and unify related data.
Segmentations & Activation
The Segmentations & Activation add-on integrates well with Data Cloud. You can use this tool to create segments from data and send activation to targets. It costs €1,000 to purchase 100,000 credits, which is used in the app.
Businesses use the Segmentations & Activation tool to collect data from customers and then analyze that complete profile to target them better. Here are a few capabilities of Segmentation & Activation:
- You can use it to collect demographic and purchase history data from many sources like marketing platforms or data providers.
- You can segment your customer database based on data like age, purchase history, geographical location, and the number of times they visited your website.
- The tool activates your Salesforce data classification segments for many marketing channels, like advertising campaigns or email marketing.
Data Services
With the Starter edition, you get data services. These services allow you to access your latest business data. There are many different data services in Data Cloud, such as Salesforce Data Exchange.
Salesforce Data Exchange is useful for accessing business data like:
- Business information, which includes the name of the company.
- Contact details, such as phone numbers and email addresses.
- Firmographic data that segments customers, such as the industry in which they work.
If you want to increase your access to data services, you can purchase more at €1,000 to get 100,000 credits, which can be used in the app.
Ad Audiences
Since Data Cloud stores a host of customer information like online behavior and purchase histories, the Ad Audiences app is a good add-on to create targeted advertising campaigns. To activate your segments on advertising platforms with Data Cloud, you can use Ad Audiences for €2,400 per audience. Here are a few features you get from Ad Audiences:
- You can integrate the customer data in Data Cloud with your advertising platforms.
- Use tools to create segments from your audience data.
- From these segments, you can create targeted adverts that relate to the an audience’s interests and preferences.
Salesforce Data Storage Pricing
The price of data storage with Salesforce differs depending on which edition you are signed up for and the number of user licenses you have. In Salesforce, these are a few types of data you can store:
For a full data storage list, please check the official Salesforce website.
If you are signed up for Contact Manager, Group, Essentials, Professional, Enterprise, Performance, or Unlimited editions, then you will have 10 GB to use for data storage. If you run out of space to store data, you will need to purchase more.
An alternative option is to consider a data lake storage provider to save all your data in a central location. A good one lets you store multiple types of data in their original format.
Salesforce Data Cloud for Tableau
Another option for Data Cloud is integrating it with Tableau. Since Salesforce has all your customer information in a central location, when you integrate the platform with Tableau, you get to analyze it more efficiently. You get the best of both worlds with a Salesforce Data Cloud and Tableau integration since you can use the powerful tools from both of these platforms to analyze data and present it in visual ways for key decision-makers.
You can find the Tableau app on the AppExchange marketplace, which starts at $70 per user per month.
Pricing Plans for Different Business Sizes
As Salesforce is the world’s leading customer relationship management (CRM) platform, you know that they will have a solution for most businesses.
Small Business Solutions
Starter Suite is a good option for small businesses and costs €25 per user per month. With Starter Suite, small businesses get the following basic features:
- Integration options for email.
- Email your contacts and leads.
- Tools to streamline sales and customer service processes.
If your small business has a bit more money to spend on CRM software, then you could try Pro Suite. It costs €100 per user per month and gives you the following features:
- More customization and automation capabilities than Starter Suite.
- Tools to create sales quotes.
- Real-time chat functionality.
Medium-Sized Business Options
Salesforce offers a range of products that are available for medium-sized businesses. However, these products are specific, so you will need to choose the one that matches your business needs:
Enterprise Solutions
Larger enterprises can use the same solutions provided by Salesforce as listed above but might want to access the higher-tier packages as they will have unlimited options and advanced features for complex operations.
Frequently Asked Questions
What are the starting options for Salesforce Data Cloud?
There are many starting options in Data Cloud.
For example, businesses can integrate Data Cloud with third-party data providers. This means that they can use data sets from third-party data providers and Data Cloud to cover many use cases.
Popular data sets can include demographic, firmographic, or intent data. They all help to be more specific to business requirements.
What features are included in Salesforce Data Cloud for Segmentations and Activation?
Here are a few features from the Segmentations & Activation tool that extend Salesforce Data Cloud:
- Tools to collect data from various sources into Data Cloud. Then, you can organize and analyze data the way you need.
- Tools for segmenting your target audience. Your audience can be segmented based on their demographic and behavioral data. You can then understand your customers better and send them targeted marketing campaigns.
- Tools that work with Data Cloud to find out more about a target audience’s preferences. You can use this information to improve your segmentation methods and plans.
How does Salesforce Data Cloud integrate with Tableau?
One of the ways that you can integrate Salesforce Data Cloud with Tableau is through a direct data connection. Tableau connects directly with Salesforce Data Cloud via its native connectors.
How can businesses maximize value from Salesforce Data Cloud using Titan?
Titan integrates directly with Salesforce using no-code. Additionally, all Titan projects have bi-directional data flow to and from Salesforce, so you have the most current and real-time data for analysis.
Contact us for a specific solution. Titan can help with any Salesforce use case.
Optimizing Salesforce Data Cloud with Titan: Maximizing Value and Features
As you can see, making the most out of your data in Data Cloud is not easy with Salesforce. There are many software solutions available, and if you need more than one option, your costs increase rapidly. If you can relate to this scenario and are looking for a simple way to create no-code digital experiences, we suggest you check out Titan.
With Titan, teams can create custom documents, web apps, forms, and surveys that integrate with no code into the Salesforce platform. These tasks can be achieved with our code-free apps that build scalable workflows to connect teams to customers.
If you want to reduce development costs, improve user experience, and increase revenue streams in one go for any use case, then contact us through one of our social media channels below. We would love to help you build your next web project from end to end.
Thanks for reading our article on Data Cloud, Salesforce pricing, and the top apps you can use to optimize your data.
We hope to see you soon!
Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.
