Salesforce Brand Perception Survey for Deeper Insight

Nikita R.

Media-savvy content creator, with a curiosity for all Salesforce experiences.

Updated: Nov 17th, 2023

If you are looking for a standard market research tool to help collect data on customer opinions on the company’s brand, its products, or its services, then you need Brand Perception surveys.

Brand Perception surveys can be created with Salesforce to study your target audience, including customers, employees, stakeholders, or even the public, how they view your brand image or reputation, and how you handle customer experiences. Using a brand image survey is a great way to go.

A typical Brand Perception survey for Salesforce usually has a range of questions that ask respondents questions related to the business’ brand. Follow us below as we explore 4 points to consider when creating a Brand Perception survey.

Computing Brand Awareness from Customer Data

It would be best to have questions in your Salesforce survey that can calculate how familiar respondents are with your brand. The answers that your target audience provides will let you know how well they can recognize your brand amongst competitors in the industry.

Need to Maintain or Change a Brand Image?

Alongside brand awareness and measuring how popular your business is in the industry, Brand Perception surveys need to tell you how respondents feel about your reputation, how innovative you are, and whether your business can be trusted. Important information to have at your fingertips right 😉

Salesforce Surveys: Collecting Customer Satisfaction Data

Remember that you also need to use brand perception survey questions that can eventually estimate the overall satisfaction that customers experience from purchasing your products or services. Their experience when dealing with any of your support teams is also vital information to gather from Brand Perception surveys.

Brand Loyalty

And last on our list of key points to consider in your Salesforce surveys related to Brand Perception, but certainly not least, is brand loyalty. By quantifying brand loyalty with Salesforce surveys, you gain insight into whether your target audience would ever recommend your products and services to friends, colleagues, family members, and more. Use Brand Perception surveys to identify brand advocates, recruit brand ambassadors, and weigh your customer retention score.

Collecting Brand Perception Data with Salesforce Surveys

If you are already integrated into the Salesforce ecosystem, you are probably ready to pick up Salesforce Surveys and run with it! Yes, Salesforce surveys offer robust features to design and distribute Brand Perception surveys. And yes, this CRM platform also provides tools to analyze your customer data, but is it truly the right tool for your unique business needs?

Join us as we explore a few disadvantages of choosing Salesforce Survey 2023. Take a look and let us know if you are facing or have considered any of these roadblocks:

Insufficient Data Collection

Your Brand Perception surveys may lack context. These surveys are complex and need many closed-ended and open-ended brand survey questions to evaluate your target audience’s perceptions. Remember that Salesforce Survey has limited customization options and might hinder your research.

Have you Considered Technical Help?

You will need someone with technical expertise to integrate the Survey feature into the Salesforce ecosystem, as it is not installed automatically. This might be costly for small businesses or startups that need to purchase Salesforce licenses and hire additional staff to work with the software. Not only will it cost your business extra money, but you will also have the setup time to consider and the team training time set aside to upskill in using Salesforce Survey for your project deadlines.

Basic Data Analysis Tools and Features

Since you are collecting vast amounts of customer data regarding their opinion of your business, it’s hugely important that you have the most advanced analysis and reporting tools at your disposal for data inspection. Unfortunately, Salesforce Survey is not a primary product for the CRM platform, so you will only have access to limited and simple survey tools compared to other top-performing survey-building apps on the market!

The Salesforce Ecosystem

Yeah, it’s great to have all your data in one place. We get it! But have you considered it from a different perspective?

For example, if you use Salesforce to create Brand Perception surveys for your business, you will completely depend on the software. This means that you will be restricted and confined to the limited designs, layouts, and brand perception question types provided for surveys.

Additionally, you will need to consider buffers for your survey project timelines to incorporate any time the software goes down for maintenance, has bug fixes, needs software updates, or any changes that affect your team members’ skills on the platform.

And remember that this premium product is pretty pricey! Don’t get us wrong, Salesforce is a great product, but do you need every single one of the features? Would you prefer a platform that can provide custom solutions for your Salesforce surveys?

Titan: Adding Convenience to your Salesforce Workflows

Well, look no further. Let us present Titan Survey 👏

Titan is a powerful no-code platform for businesses to integrate 100% into Salesforce. With the robust drag-and-drop zero-code survey builder, your business can quickly go ahead and create, review, and track custom web surveys and responses from any target audience. Titan Survey also supports email surveys 🙂 But use these two surveys for any use case and in any industry you can imagine.

Titan Survey offers you a multitude of question types and custom styling options to get your Salesforce survey data in real-time:

Scale Questions

Rating Questions

Nominal Questions

Yes No Questions

Likert Scales

NPS Questions

Polls

Here are some massive advantages of choosing Titan Survey for your Salesforce Solutions:

Create Brand Perception surveys without being a Salesforce admin. Add your questions to your survey, and Titan will automatically do the rest.

Customize the flow of your Brand Perception surveys based on any question type!

Set custom Brand Perception survey ending experiences for your target audience with multiple end slides that contain logic.

Titan’s surveys are 100% integrated with Salesforce Flow, Process Builder, and Apex. Go ahead and trigger a survey to send events based on any logic.

Collected responses from Brand Perception surveys are pushed to Salesforce in real-time for your audit.

Extensive tutorials and resources available on YouTube to help you setup surveys for Salesforce.

Password protection for your Titan surveys.

Access to advanced reports and analytics on your data.

Titan surveys have responsive designs so that they can be viewed across devices.

Titan Survey helps all your teams, customers, and partners align every step of the way with complex approval flows, custom SSO portals for non-Salesforce users, and advanced 2FA security.

And the exclusive features don’t just stop at the end of this inventory! If you have a specific Salesforce question or requirement that did not make it onto our list, get hold of us so we can help your business succeed rapidly.

• Twitter
• Facebook
• YouTube
• LinkedIn

Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.