Try Salesforce Survey to Easily Improve Website Usability

Marinda K.

Masterful Salesforce Scribe with an eye for detail

Updated: Aug 17th, 2023

Salesforce Survey: How to Measure Website Usability?

Salesforce Survey capabilities are a feature of the Salesforce Customer 360 platform that enables organizations to create and distribute surveys to collect feedback from customers or website visitors. One type of survey that can be created using Salesforce Surveys is a “Website Usability Survey.”

A Website Usability Survey is designed to gather feedback from visitors about their experience and satisfaction with a website. The survey typically includes questions related to the ease of navigation, clarity of content, overall design, and website functionality. This type of survey aims to identify areas for improvement, gather insights on user preferences, and make data-driven decisions to enhance the website’s usability.

Benefits of Salesforce’s Website Usability Surveys

With Salesforce Survey, you can create custom surveys using a drag-and-drop interface, enabling you to add different types of questions, such as multiple-choice, rating scales, open-ended, and more. The surveys can be branded with your organization’s logo and customized to match the look and feel of your website.

Integrating customer feedback with Salesforce Customer 360 lets you manage it all in one place. It is easy to create customized surveys with Salesforce Surveys’ user-friendly interface. The real-time analytics and reporting capabilities help you gather insights and make data-driven decisions to improve website usability. You can set up workflows to address user concerns and continuously improve their website experience.

Once the survey is created, you can embed it directly into your website using a generated HTML code or share the survey link through various channels such as email, social media, or customer portals. Salesforce Survey tools also provides analytics and reporting capabilities, enabling you to track and analyze survey responses in real-time.

Tips for using Salesforce’s Website Usability Surveys

Here are some tips for creating effective Salesforce Website Usability Surveys:

When using Salesforce’s Website Usability Surveys, here are some tips to maximize their effectiveness:

It’s important to define your goals and objectives clearly.

Keep it short and sweet. Focus on essential questions that address key usability aspects using clear and concise language.

Incorporate a variety of question types in your survey like multiple-choice questions, rating scales, open-ended and closed-ended questions, and Likert scales.

Thoroughly test the survey before launching it to ensure it functions correctly and appears properly on different devices and browsers.

Personalize the survey to make it more engaging and relevant to the user.

Consider implementing survey triggers based on user actions or specific time intervals.

To encourage participation, actively promote the survey through different channels, such as email campaigns, social media posts, website banners, or pop-ups.

Offer incentives for completing your survey. This could be a discount, a gift, or entry into a lucky draw.

Regularly monitor survey responses and analyze the data in real-time using Salesforce’s reporting and analytics capabilities to gain insights and identify trends.

Share the survey results with relevant teams and stakeholders, and communicate the actions taken based on the feedback received. Demonstrating that you value user feedback and take action builds trust and encourages continued participation.

Here are some common questions that are typically included in website usability surveys:

Here are some common questions that are typically included in a website usability survey:

On a scale of 1 to 10, how satisfied are you with the overall usability of our website?

How easy was it to navigate through our website?

Did you find the information on our website clear and easy to understand?

How effective was the search function in helping you find what you were looking for?

How would you rate the speed at which our website pages loaded?

Did our website display properly and function well on your mobile device?

How visually appealing and organized did you find the design and layout of our website?

If you filled out any forms on our website, how would you rate the ease of completing them?

Did you find it easy to share or engage with our content through social media?

If applicable, how would you rate the ease of creating an account or logging into your existing account?

Downsides of Salesforce’s Website Usability Surveys

While Salesforce Website Usability Surveys offer numerous benefits, there are a few potential downsides to consider:

Salesforce Survey tools can be costly and require a Feedback Management license. It has a learning curve and users unfamiliar with the Salesforce ecosystem or survey creation may require training to become proficient in setting up and managing surveys effectively. It has limitations in terms of design flexibility and advanced survey logic. To use it effectively, you need an existing Salesforce ecosystem or CRM in place.

Titan’s Alternative to Salesforce’s Website Usability Surveys

If you’re looking for a powerful and versatile software platform to create customer satisfaction surveys, Titan Survey has got you covered. It offers customizable survey templates, advanced survey logic, and real-time reporting – all designed to help you get the most out of your surveys. With its drag-and-drop builder, it’s incredibly easy to use. You can choose from various question types, including Likert scales, multiple-choice, open-ended and closed-ended, and rating and scale questions. Plus, with advanced survey logic like branching and skip logic, you can create personalized surveys for each individual respondent based on their answers.

Some of the key features of Titan Survey include:

Cost-effective

Titan Survey is a great choice if you’re looking for a cost-effective survey platform for your business. It has a free plan with basic features and a variety of paid plans with advanced features, suitable for companies of any size and budget. Also, Titan Survey offers organizations a 14-day free trial to test the platform before subscribing to a pricing plan.

Easy to Use

The web interface of Titan Survey is user-friendly and enables companies to effortlessly create and personalize streamlined and visually appealing surveys. With an intuitive drag-and-drop editor, users can easily design surveys without requiring any technical expertise. Additionally, Titan Survey provides over 20 question types, including rating scales, matrix questions, and image choices, ensuring a diverse range of options for users.

Customizable Survey Templates

Titan Survey offers ready-to-use survey templates that can be easily tailored to suit the unique requirements of any business. Companies can personalize the survey questions, style, and design with our customizable options to seamlessly blend with the business’s branding.

Multiple Distribution Channels

With Titan Survey, website administrators can easily conduct surveys through multiple channels such as email, social media, and web links.

Real-time Reporting

Titan Survey enables companies to effortlessly monitor survey responses in real-time with its instant analysis and reporting capabilities.

Integrations

Titan Survey integrates with various third-party tools, including Salesforce, HubSpot, and Mailchimp, making it easier for businesses to manage survey data and automate follow-up tasks.

Titan Survey may be a better option if you want a simple, cost-effective solution for creating and distributing surveys. Contact us today on one of our social media channels below.

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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.