Salesforce OmniStudio 2023: How does it Differ from the Experience Cloud?
If you have been following our blog, you will know that we have been closely following Salesforce’s OmniStudio. Given OmniStudio is used for creating web applications, you might be wondering how it differs from one of Salesforce’s other major offerings, the Experience Cloud.
While there is some overlap between the two products, they are essentially designed for different purposes. On one hand, OmniStudio has been created for Salesforce developers to help them build, manage, and maintain their apps more effectively.
In contrast, the Salesforce Experience Cloud is primarily designed to create engaging and enjoyable digital experiences for Salesforce customers to interact with such as attractive portals and websites. At the end of the day one app is primarily for devs and the other is meant to be customer facing, but how does this look like practically?
In this article, we take a look at some use cases and figure out when OmniStudio, and when the Experience Cloud is the best product to use.
Salesforce OmniStudio: Building a Custom Salesforce Application
So first up, which product is better for building a custom Salesforce application? In this case OmniStudio in Salesforce is the winner because it is a drag-and-drop tool for developers to build custom web apps to suit their business purposes. Some advantages of OmniStudio include the ability to work with data models, as well as write and test code where necessary. OmniStudio also helps developers create the tailored layouts they want to suit the needs of their Salesforce projects.
Other features and functionalities include the ability to create custom objects and set tailored business logic to suit the needs of your app such as ensuring form fields are mandatory or that automated emails are sent out. You can also build dashboards and reports that display the data you need, exactly when you need it, and test your app before deploying the finished product.
With OmniStudio, you choose the logic and rules of your application, and developers can create unique apps for Salesforce.
Experience Cloud for Creating a Personalized Customer Portal
When creating customer-facing applications, the tools required are completely different. The truth is, users and customers don’t care how you built an interface, all they want is have an engaging digital experience that meets their needs as buyers, consumers, or prospective clients.
In this scenario, the Experience Cloud is head and shoulders above OmniStudio and it is the best choice for creating a customer portal that provides a personalized experience to each customer. With the Experience Cloud, you can build portals fully tailored and individualized to each customer journey.
Experience Cloud portals include areas where members can interact with one another to build community and discussion, shopping carts, payment areas, resources and reading material suggested based on customer preferences, self-service support, and much more. Connect customers, vendors, agents, and employees in one central portal with the Experience Cloud.
All Experience Cloud portals can be designed in keeping with the look and feel of your organization or company brand so that you can display exactly the image you want to customers. Salesforce metrics enable the Experience cloud to fully track customer behavior such as the pages they are most interested, their click-rates, and what they like and dislike. At the end of the day the Experience Cloud is one of the best tools for driving customer satisfaction and extending the reach of your brand to consumers.
But wait, I thought I could build Portals with OmniStudio?
Well, this is interesting part. You can still build custom portals and websites using OmniStudio, and we have covered this in one of our other articles. But this doesn’t necessarily mean that OmniStudio is the very best Salesforce tool for doing so. Reasons include that it was not specifically built for optimizing digital experiences but rather for streamlining bespoke apps for Salesforce and business flows.
In addition, OmniStudio will allow you to build web pages and portals, but it may take you a lot longer to do so and potentially require more lengthy development. If your goals is efficiency then it is perhaps best to go with the Experience Cloud for creating customer portals. On the other hand, it is always possible that you might require a particular feature for your portal, which is not available in the Experience Cloud, and in this instance you might opt to go with OmniStudio.
Ultimately, the Experience Cloud is your go-to digital experience creator for customers, whereas OmniStudio is a better tool when it comes to empowering developers and assisting them in their journey.
OmniStudio: Building a mobile app
Let’s take a look at one more use case, and this is the example of building a mobile app. Which is better, the Experience Cloud or OmniStudio? You can of course access the Experience Cloud via mobile but here OmniStudio is the most obvious choice for creating custom mobile apps for apple and android. It has all the tools to streamline this process for developers, and it allows you to fully test and vet your mobile app before launching it. Your app will be fully integrated with Salesforce and can be built mainly using drag-and-drop.
Titan Web: An Alternative to OmniStudio and the Experience Cloud?
What if we told you that Titan had an alternative, which fulfilled the purpose of both OmniStudio and the Experience Cloud? In Titan Web, customers get a product that helps them build customized apps for their Salesforce, which work on mobile, desktop, and any other device. Drag-and-drop tools and an intuitive interface make building apps with Titan Web a seamless experience. What’s more it has faster go to market and value to market than OmniStudio.
The same product, Titan Web is also specifically built to be a digital experience platform, to create attractive portals, websites, and unique customer-facing experiences. Titan portals and websites are used in practically every industry from finance to nonprofit, and education to e-commerce. Our websites and portals personalize the customer or user journey from start to finish and help you establish intuitive processes that flow visually. We also have a major edge over the Experience Cloud in not requiring code for extensive development, and also in our flexibility of layout.
In short, with Titan Web, you get two products, both OmniStudio and the Experience Cloud, for the price of one. Why not reach out and schedule a demo today? With our native Salesforce integration, you will never look back.
If you liked learning about OmniStudio’s declarative tool, why not read about No-code Web Apps?
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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.