Salesforce OmniStudio 2023: Creating Custom Landing Pages and Forms
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Creating landing pages is a vital part of reaching your target audience and converting leads into customers. No matter your industry, all landing pages should engage your site visitors from the get-go, display an intuitive interface, and present information that will really grab their attention. On this note, including forms in your landing pages is a great way to collect personal data, capture leads, get feedback fast, and gather registrations for your events. While there are many great tools to build custom landing pages and forms, OmniStudio is one of the best for crafting these digital experiences.
In this article, we will look at the pros of using OmniStudio for your custom landing pages and forms by specifically focusing on the use cases of events, product demos, and surveys.
OmniStudio: Custom Forms & Landing Pages for Events with
Empower yourself with Salesforce OmniStudio 2023, to create tailored landing pages for your next event and easy-to-use forms for attendees to fill in their registration details.
For your landing page, you can choose from a range of templates or create a page from scratch. OmniStudio enables you to choose media that highlights your landing page’s purpose, relevant videos, resources, and of course, text advertising your event.
Salesforce OmniStudio’s Forms for Events
Forms on your event’s landing page can collect all the most important registration information, namely personal details, profession, contact number, email, affiliations, the goal of attending the event, as well as the company they work for. With OmniStudio, you can easily add conditional logic to registration forms, such as including mandatory fields. For instance, dietary preferences can be a required question to confirm that you cater adequately for your event. You can also ensure that the information filled in is correct by adding Salesforce validation rules to data such as phone numbers. This information can be checked in live time against data from the #1 CRM.
If you want to ensure that your participant is informed of their registration and make them feel valued for attending, then you can configure an email to be sent upon filling in the registration form. You can tailor this email any way you like to encourage attendance and create excitement ahead of your big event. This will enhance the attendee experience!
Metrics and Automation for Your Next Event
Using OmniStudsio in Salesforce, you can easily track how many people are checking out your landing page, who has registered, the demographics and preferences of the potential attendees, and also see where in your form people are losing interest.
With Salesforce automation, you can send out automated reminders for your event, follow-up emails to gauge event satisfaction and ensure that all landing page and form data is automatically integrated with your records in Salesforce. All this can be done with intuitive work processes that flow visually.
OmniStudio Product Demos
The aim of your product demo is always to present the very best aspects of your product to prospective customers. OmniStudio can help further this objective by enabling you to create attractive landing pages and helpful forms which showcase your product to potential buyers.
Your landing pages can feature relevant write-ups and reviews of your product, as well as demo videos, graphics illustrating product features and impact, as well as images and logos displaying your company brand.
Forms to Convert Leads into Customers
Include forms on your product demo landing page, which capture lead information so you can learn more about your target audience and convert site visitors into buyers.
Forms can be included on a product demo page using simple drag-and-drop software. Customize your forms to include all the questions you would want of customers so you can more closely measure the reception of your product.
In a form on your product demo page, it might be useful to ask questions regarding what users like or dislike about your product and make it mandatory for users to fill in suggestions for product improvements. You can set up an email to be sent to each person you filled out the form, thanking them for their feedback and encouraging them to learn more about your product.
Follow Product Progress with OmniStudio Metrics
After publishing your landing page and form for events, OmniStudio gives you full access to Salesforce lead tools to track how many leads turn into customers and what might be causing your audience to lose interest in your product. Learn more about how many people are visiting your site and if they stay long or not to better understand the interest in your product demo.
All product demo landing pages and forms created with OmniStudio are fully integrated with Salesforce, meaning you can follow the entire product demo lifecycle.
OmniStudio for Surveys
Finally, OmniStudio can also be used to create landing pages and forms for surveys. Your landing page can describe the purpose of your survey, what you need to know from respondents, and also assure survey participants that the data they submit is secure.
Surveys are a great way to check in on employees, find out how your product is doing, and also measure customer satisfaction. OmniStudio enables you to style and customize your landing page to best suit your survey and boost engagement from your target audience.
Survey Forms with OmniStudio
Place survey forms on your website, which include all the important questions you want to ask. So, for example, in an employee satisfaction survey, you can find out if they are enjoying their work environment and if they whether or not they feel motivated to do their job. With OmniStudio 2023, all data is fed back to Salesforce, where survey data can be tracked, analyzed, and reported via lightning dashboards.
Alternative to Salesforce OmniStudio for Landing Pages & Forms?
The answer to this question is yes! OmniStudio is a fantastic tool for building landing pages and forms, but the time to market is not always swift. Some users complain about the price tag and there is not 100% flexibility for your layout.
If you want a versatile web tool for your landing pages and forms, why not try Titan Web to get maximum freedom, no-code building tools, bi-directional Salesforce integration, and great value for money? No matter your industry, Titan can connect every moving part to bring together employees, vendors, customers, and agents for seamless end-to-end business processes. Work with standard and custom objects and solve any use case using Titan. We hope to hear from you today!
If you liked learning about Omnistudio’s declarative tool, why not read about our Salesforce Web Apps?
To speed up go to market and time to value with Titan, reach out via any of our official channels:
Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.
