Salesforce OmniStudio: Integrating with Social Media and Marketing

Alice M.

Hawk-eye editor with a passion for trailblazing Salesforce experiences

Updated: May 11th, 2023

Using OmniStudio, you can reach out to customers in new and more personalized ways while also managing to streamline customer relationship processes that flow visually for your whole business. Social Media and Marketing go hand-in-hand as two interrelated ways of understanding and impacting the behaviors and digital experience of your customer base. It’s time to value the benefits from OmniStudio, and how does this trailblazing product enhance both social media and marketing strategies? Towards the end of the article, we will also touch on a native OmniStudio alternative, and you can decide for yourself which product is best suited to the needs of your business.

Salesforce OmniStudio for Social Media

Using social media, or “socials” as Gen Z so often put it, has become a pretty-much standard form of communication since the Facebook boom in the late 2000s. Now instead of writing reference letters, we give recommendations on LinkedIn, and instead of chatting via phone or text, WhatsApp has become far more popular.

Of course, reaching out to potential and existing customers via social media is now a central marketing and communications strategy for most businesses. One of the strengths of OmniStudio is it integrates seamlessly with most social media, enabling you to track return on investment, relevant trends, and customer experiences.

Listen In with OmniStudio

OmniStudio’s sophistication is such that it empowers your business in any industry to listen in on conversations about your company, brand, or product. You can also get fresh insight into what social media users are saying about competitors. If you use this information wisely, you can easily get the edge over the competition, identify customer wants and needs, and drive your product to better service your core customer base. Keeping tabs on hot topics can be completely automated and has never been easier.

Salesforce Scheduling

One of Salesforce’s strengths, in general, is its ability to map and schedule, and OmniStudio extends this into the realm of social media. Organize, map, and schedule social media posts and announcements from within Salesforce with OmniStudio for greater efficiency. It also means all scheduling data is fully integrated with all other customer information, so you aren’t posting worthless content that won’t captivate your core base.

OmniStudio 2023 to Chat and Engage

Don’t leave customers hanging because OmniStudio can work with and alongside tools used in social media to interact with customers, automatically respond to chats, acknowledge mentions, and much more. Imagine you have a big company, and you launch a new product. You might be mentioned hundreds of thousands of times in a day or more! With OmniStudio, you can respond individually to all these mentions to show that you truly value each and every customer.

OmniStudio’s Razor Sharp Analytics

Social media, of course, comes with its own analytics, but OmniStudio greatly enhances these in terms of accuracy and ability to present key data. The main reason for this is that OmniStudio is directly integrated with the #1 CRM, meaning you get a 360-degree view of every customer and rich analytics on individuals in a way that you never would using social media alone. Similarly, the capacity of Salesforce dashboards far outstrips those of social media in terms of the ability to personalize and display the most relevant data to your needs. With OmniStudio, all information you receive will also be pulled in live time from Salesforce.

So if OmniStudio is able to elevate existing marketing strategies and deepen customer bonds, then what can it offer for marketing more generally?

OmniStudio’s Marketing Automation

Marketing is all about selling, promoting, and expanding your product and company brand. Almost always, in order to successfully launch a marketing campaign or project, you simply can’t do without a comprehensive understanding of your prospective and existing customers.

Learning to understand customers and leads can be extremely challenging if you are trying to manually undertake the process. So, for example, if you were to meet with customers and prospects individually and then take handwritten notes, you might have a decent understanding of a few customers, but you would lack broad reach. Alternatively, you could try to send out generalized pamphlets and marketing material without much knowledge of whom you are targeting: you would reach a lot of people, but would you actually make an impact?

OmniStudio for Automation and Personalization

This is where marketing automation with OmniStudio in Salesforce can take your business strategy to a whole new level. Reach thousands, hundreds of thousands, and even millions of potential customers and vendors while never losing the personal touch.

One great way to do this is to tailor the customer journey so that you can map individual progress with standard objects or custom objects in Salesforce and individualize the experience by drawing on data about the customer’s likes and dislikes, background, demographics, geography, and much more. This can all be fully automated using live data from the world’s leading CRM.

Salesforce Campaigns

OmniStudio can also empower agents to seamlessly manage marketing campaigns from start to finish. You can engage in campaigns across multiple channels and on different devices to maximize your reach. In addition, OmniStudio gives you powerful tools for A/B testing to find out exactly what your intended audience thinks of your strategies before you launch them. Finally, every stage of the campaign lifecycle can be easily planned and carried out using OmniStudio’s robust tools for timelines and tasks.

If you liked learning about Omnistudio’s declarative tool, why not read about Titan Web Apps? You can also reach out to us on social media:

• Twitter
• Facebook
• YouTube
• LinkedIn

Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.