Category: Marketing
Is it time to create a single source of truth for your customer data? If you answered yes, then take a look at Customer Data Platforms (CDPs). They can give you this power since they are designed to collect data from multiple sources and team efforts while creating processes to ensure records are not duplicated in your…
According to Forrester Research, businesses that guide leads through a sales funnel get 50% more leads who are ready to make a purchase. With that in mind, it’s important to take the time to learn about sales funnels. Join us in the article below as we explore how to attract leads and guide them through an optimized…
Salesforce email templates are used in campaigns to communicate with customers and leads faster than ever. They also help to maintain the look and feel of your brand within your emails so that you do not need to design them from scratch each time. Email templates and campaigns these days can also be personalized for any target…
Lead conversion in Salesforce consists of tasks and processes to turn qualified leads into accounts, contacts, and opportunities. But, what is a lead? A lead is a person or a company that shows interest in your business products or services. Sales agents often engage with leads to try convert them into customers. The tasks and processes that…
Previously known as Interaction Studio, Salesforce Marketing Cloud Personalization gives teams the power to visualize and manage their customer experience projects. This powerful feature also includes real-time customer interaction solutions. With Marketing Cloud and Salesforce, marketing professionals can boost customer engagement at the right time by using targeted content that consumers favor. Join us in the article below to…
Sponsorship is a collaborative marketing arrangement in which a company or individual pays to be associated with a particular event, project, or initiative in exchange for promotional benefits and brand association. That is why sponsorship can be essential to hosting successful events, running nonprofit organizations, and growing community projects. However, creating a compelling sponsorship proposal that can…
As a marketer, it’s important to have a marketing proposal that will grab the attention of your potential clients in a few seconds. A marketing proposal is a document that outlines a marketing strategy and the services that you will provide to your client. It’s a crucial step in winning new business and building a long-lasting relationship…
Salesforce is the world’s leading cloud-based software. It was created to help organizations grow their customer base, increase sales, and provide the best customer service possible using advanced technology. So, for us, it comes as no surprise that you would be using the customer relationship management (CRM) platform for all your marketing initiatives. Today, we are going…
You can find the use of multi-touch attribution models in the marketing world as they give professionals a chance to understand which touchpoints or interactions influence leads to convert into clients in the customer journey. Join us in the article below to find out more about the different attribution models used in the marketing industry. What is…
Journey Builder is a Salesforce tool you can access in Marketing Cloud. It is designed to work well with campaigns so you can create and automate customer journey tasks. At its core, Salesforce Journey Builder focuses on customer journeys, so use it to design the communication plan you need. Join us in the article below as we…
