Category: Marketing
Sponsorship is a collaborative marketing arrangement in which a company or individual pays to be associated with a particular event, project, or initiative in exchange for promotional benefits and brand association. That is why sponsorship can be essential to hosting successful events, running nonprofit organizations, and growing community projects. However, creating a compelling sponsorship proposal that can…
As a marketer, it’s important to have a marketing proposal that will grab the attention of your potential clients in a few seconds. A marketing proposal is a document that outlines a marketing strategy and the services that you will provide to your client. It’s a crucial step in winning new business and building a long-lasting relationship…
Salesforce is the world’s leading cloud-based software. It was created to help organizations grow their customer base, increase sales, and provide the best customer service possible using advanced technology. So, for us, it comes as no surprise that you would be using the customer relationship management (CRM) platform for all your marketing initiatives. Today, we are going…
You can find the use of multi-touch attribution models in the marketing world as they give professionals a chance to understand which touchpoints or interactions influence leads to convert into clients in the customer journey. Join us in the article below to find out more about the different attribution models used in the marketing industry. What is…
Journey Builder is a Salesforce tool you can access in Marketing Cloud. It is designed to work well with campaigns so you can create and automate customer journey tasks. At its core, Salesforce Journey Builder focuses on customer journeys, so use it to design the communication plan you need. Join us in the article below as we…
Are you interested in collecting Salesforce certifications for your marketing career? Adding Salesforce credentials to your CV is a great way to show recruiters you know your way around the platform. Salesforce Marketing Cloud Certifications If you want to improve your skills and add achievements to your resume, you can look at Trailhead on Salesforce. It offers…
Education Cloud Salesforce – Your Door to the Future ״The direction in which education starts a man will determine his future life״ Plato What is K-12 Education System? The K-12 education system stands for ‘from kindergarten to 12th grade’. Essentially Salesforce K-12 is an elementary school (Grades K–5), middle school (Grades 6–8), and high school (Grades 9–12)….
Salesforce Survey Tools: The Low-Down Surveys are the way to go if you want honest feedback from your customers or employees. Getting feedback from surveys can be used to either identify areas of opportunity to improve or to celebrate the successes of your business. Before you begin, you need to determine what you want to know. You…
Manage Customer Relationships with Surveys Often, when a customer or an employee has had a negative experience, they are quick to post it on social media, creating a bad image for your business. So, how do you turn negative experiences into positive ones? How can you prevent bad experiences from happening in the future? So many questions…
