Category: Marketing

As the one of the goal’s of marketing projects is to boost an organization’s presence in a sector, marketing professionals create and deliver campaigns to catch the attention of new and existing customers. These campaigns can be delivered via: If you want to find out how to create better marketing campaigns faster using Artificial Intelligence (AI) technology,…

When it comes to delivering personalized experiences online, customers want fast, relevant communication. However, the content also needs to be consistently accurate and reliable to win a customer’s brand loyalty. Journey Builder is one of those tools from Salesforce that is ideal for managing and automating marketing content. If you want to find out more about this…

In 2023, a report was released by OptinMonster stating that automated emails make 320% more income for businesses than the traditional ones. It’s no wonder marketers are turning to Email Studio in Salesforce Marketing Cloud for digital support.  If you want to find out more about this powerful tool assisting with the personalization of emails and providing…

Our definition of sales automation is that its a process created to eliminate manual tasks and processes. Its features are designed specifically to support sales teams by reducing administrative tasks so these professionals can focus on closing deals. For example, a study reported by McKinsey & Company states that sales automation increases productivity by 15% while cutting…

Do you want to know how many customers have stopped using your products and services in the last month? As scary as this information might be to confront, it can give you a benchmark for where your business sits in the market. From there you can make plans to retain customers, win back lost customers, and acquire…

Is it time to create a single source of truth for your customer data? If you answered yes, then take a look at Customer Data Platforms (CDPs). They can give you this power since they are designed to collect data from multiple sources and team efforts while creating processes to ensure records are not duplicated in your…

According to Forrester Research, businesses that guide leads through a sales funnel get 50% more leads who are ready to make a purchase. With that in mind, it’s important to take the time to learn about sales funnels. Join us in the article below as we explore how to attract leads and guide them through an optimized…

Salesforce email templates are used in campaigns to communicate with customers and leads faster than ever. They also help to maintain the look and feel of your brand within your emails so that you do not need to design them from scratch each time. Email templates and campaigns these days can also be personalized for any target…

Lead conversion in Salesforce consists of tasks and processes to turn qualified leads into accounts, contacts, and opportunities. But, what is a lead? A lead is a person or a company that shows interest in your business products or services. Sales agents often engage with leads to try convert them into customers. The tasks and processes that…

Previously known as Interaction Studio, Salesforce Marketing Cloud Personalization gives teams the power to visualize and manage their customer experience projects. This powerful feature also includes real-time customer interaction solutions. With Marketing Cloud and Salesforce, marketing professionals can boost customer engagement at the right time by using targeted content that consumers favor. Join us in the article below to…