Salesforce Experience Cloud Features

Before diving into the features, benefits, and capabilities of Experience Cloud from Salesforce, let’s ensure we know what it is.

Let’s get started!

What is Salesforce Experience Cloud?

The Experience Cloud is a cloud-based platform from Salesforce. You might know it by its previous name, Salesforce Community Cloud. Nonetheless, the Experience Cloud was created to help businesses build custom online portals for their stakeholders, which could include customers, employees, and partners.

These portals or communities are practical spaces to share information about your organization, allow your workforce to collaborate seamlessly on projects, and improve communication and engagement with community members.

Salesforce Features and Benefits from the Experience Cloud

Now, back to the article’s main focus, the traits and benefits of Experience Cloud. Here are a few key features that you need to know about Experience Cloud:

Pre-Built Templates

With Experience Cloud, you get access to a variety of pre-built templates. You don’t have to start a web project from scratch. Choose one of the templates from Experience Cloud and then customize it to match the brand direction of your business.

This feature is an asset to your design process as you can use the templates to quickly get your content online while maintaining a visually appealing and branded project.

Building Tools

Experience Cloud has the Lightning Builder tool, which you can use to design web pages, community pages, and portals. The Lightning Builder is an advanced offering from Salesforce that contains a drag-and-drop interface with loads of customization options for your web projects that include components, widgets, and branding elements.

Complete Access Control of Content

The last feature on our list worth mentioning is Experience Cloud’s authentication options. You get to add single sign-on (SSO) and social login to your web projects so that you can control access to your content. Access control can be set up via role-based permissions for perfect show and hide capabilities for the different parts of your portal.

Let’s move along to the next topic of our article, the benefits of using Experience Cloud.

Enhanced Customer Engagement

As you can build portals with Experience Cloud to let visitors ask questions and provide feedback on the platform, you are actively creating a community for your business. Customers can also share their experiences with other customers, which creates new relationships. If your products and services tend to help people, you can start to experience brand loyalty from your customers.

Upgrade Customers to Experts

Another benefit of an Experience Cloud portal is that you can provide your customers with a knowledge base and self-service options. The knowledge base and self-service portal options will help your customers find answers independently to problems they might be experiencing. Empowering your customers in this way can alleviate the workload pressures on support agents by reducing the number of queries they must respond to.

Customers who are able to resolve their own issues quickly experience higher levels of satisfaction and an elevated customer experience as there are no delays in resolving their problems with your product.

Custom Content

There are many other benefits of working with Experience Cloud, but the last one on our list is that businesses can create tailored content that relates to their customers. With the help of Salesforce data, you can analyze customer preferences and behaviors to upload material on your portal that customers want to read and engage with.

Functionality Features from Salesforce Experience Cloud

Salesforce offers a wide variety of functionality features under Experience Cloud. They can be used for all your self-service options that assist collaboration amongst community members. However, we have picked three top functionalities to show how your business can create opportunities from an Experience Cloud community.

1. Get Started Fast with Templates

With Experience Cloud, employees can start creating web projects with pre-built templates. There is no need to start a project from scratch, and these templates can be customized further to create any type of community that you need, such as a customer, partner, or employee community. The primary purpose of these pre-built templates is to speed up community creation tasks.

2. More than One Design Option

Experience Cloud ensures that your brand is honored and reflected in your web project. This is done by providing your business with branding and customization features to help you fully customize your community. With Experience Cloud, you get access to arranging your page layouts, choosing themes, customizing fonts, and so much more.

Experience Cloud helps extend your branding to your community so that you can have seamless user experiences across all your products and services.

3. Content Management

Now that your Experience Cloud templates are styled, designed, and customized, you can be confident with creating content that is well-structured and ready to publish. Take time to also research which content management system (CMS) tools will work best for managing the assets that you post in your community.

Salesforce Capabilities from Experience Cloud

Are you ready to start creating web portals and communities with Salesforce Experience Cloud? Make sure you also check out the capabilities and functions of Salesforce Experience Cloud. We have provided a few below:

Build a Community

With Experience Cloud, you can go ahead and design branded communities that are personalized for your target audience. You get to quickly start with pre-built templates and components to get your community up and running faster.

Control who has Access

Additionally, you can decide which users can see the information and features of a community based on their roles. Just set up access control based on a user’s role, and you are good to go.

Create Brand Loyalty

With a community portal, your customers get to collaborate in discussion forums, groups, and direct messages that are private. By giving users a space to share their experiences with like-minded customers, they get to build connections, which leads to a loyal community, especially if your products work and your services are excellent.

Many organizations use Chatter from Experience Cloud as their social collaboration tool for communities, and you can, too.

Salesforce Journey Builder

Now that we have extensively discussed Experience Cloud, we should mention Salesforce Journey Builder. It’s a Salesforce tool designed to automate marketing tasks.

Marketers use the tool to create and then manage customer journeys. Working with a customer journey is complex as they are usually personalized systems that are automated. They often also involve engaging with experiences across multiple channels to obtain leads and enhance customer relationships.

FAQ

We found some questions and answers in our archives regarding Salesforce Experience Cloud that we think you will love. Let us know if you have a unique question that needs answering?

What does Salesforce Experience Cloud include?

It includes providing your business with a social platform that can be used to share data with internal and external visitors.

What are the benefits of Salesforce Experience Cloud?

There are many benefits of Salesforce Experience Cloud, but the main one is that you get a complete view of your customer data that is located on one CRM platform, which can be used by multiple departments across your entire organization.

What are the features of Service Cloud in Salesforce?

Service Cloud provides many features. The famous three are Lightning Service Console, Case Management, and Service Cloud Voice.

We hope to see you soon! 

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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.