Salesforce OmniStudio 2023: Custom Email Templates & Campaigns

Emily Anderson

Experienced wordsmith, with a keen eye for best of breed Salesforce experiences.

Updated: May 11th, 2023

Salesforce OmniStudio Custom Email Templates: At Least 75% Faster Workflows

Custom email templates are layouts designed in advance to save time in workflow processes. Some businesses are already using Salesforce OmniStudio to help with this task. Custom email templates may also be customized with unique content or layout changes before they are sent out to a particular person or group. If you are in the marketing or communications industries, you already know how important creating personalized email templates is for streamlining business goals.

Salesforce Projects: Deliver Custom Email Campaigns with OmniStudio

Custom email campaigns are a group of pre-designed emails sent to a target audience. These email campaigns usually follow a theme and have specific marketing and communication business goals. Businesses can design and manage email campaigns through customer relationship management (CRM) software, such as Salesforce and OmniStudio.

Transform your Business with OmniStudio Email Templates & Campaigns

If you work in the marketing or communication industries, you know how vital custom email templates and campaigns are.

However, these marketing tools have many benefits that could apply to any enterprise with customers, colleagues, vendors, employees or investors. Take a look at the advantages that we have provided below from OmniStudio and Titan to explore if it’s time to amplify your Salesforce experiences with custom email templates and campaigns.

Distinct Emails to Gain Reader Attention

The main goal of distributing email campaigns is getting recipients to read your business communication. Try using custom email templates in your organization. They allow your teams to design personalized content for target audiences.

Custom email templates are so much more engaging to readers as they often include data that has a personal touch, such as recipient names, locations, purchase history, wishlists, or preferences. 

Automate Emails to Optimize Communication

In a nutshell, custom email templates and campaigns are efficient! They save your staff time, effort, and resources by eliminating any need to create singular emails from square one. The automated approach of creating custom email templates and campaigns can streamline your communication efforts immediately and ensure that your business sends reliable messages to your readers every single time.

Attractive Styling Options with No Code

Use custom email templates to maintain steady branding across all your email campaigns. Standardizing your emails will ensure that readers find all your communication immediately identifiable. This tactic will go a long way to strengthen your business brand.

Integrate Data Tracking and Analysis to Reduce Decision Response Times

If you use an email marketing platform, you gain the benefit of analyzing the performance of your email campaigns. The types of behaviors you could monitor from readers include the following:

Opening rates of emails

Click-through rates of emails

Conversion rates

By creating email campaigns, you could effectively measure how practical your marketing campaigns are. Additionally, senior executives can use email campaign performance data to make data-driven decisions for the company’s future success.

Boost Communication & Transform Workflows Efficiently

There should be no doubt now that custom email templates and campaigns are practical tools for any business. Do you need them in your workflow processes? They can play a massive impact in successfully communicating with your readers, connecting with recipients in engaging ways, and promoting your products and services directly to individuals.

OmniStudio: High-Performing Platform

So where do you start? As an alternative to Titan, OmniStudio does a pretty good job of creating custom email templates and campaigns. They effectively engage with readers and provide professional emails that could provide you with successful marketing objectives.

Take a look at some advantages of choosing OmniStudio to create custom email templates and campaigns:

You can ultimately brand and style your emails with OmniStudio.

Save time and money with email templates ready to be distributed immediately. These templates do not expire, meaning they can be reused in multiple departments or campaigns.

Once you have an email template set up, you do not need to hire contractors whenever you start a new campaign or project to design and distribute emails.

OmniStudio custom email templates are flexible with customization options. Customizing your email template’s layout and elements is possible with OmniStudio.

OmniStudio custom email templates are responsive in nature across devices.

Although OmniStudio is a robust platform, there might be better fits for some businesses. Take a look at some of the limitations we found online for choosing to work with OmniStudio:

OmniStudio is a premium product offered by Salesforce, and its prices are more expensive than other alternatives.

The complex platform could overburden users who need to become more familiar with the software.

There is a learning curve for users to understand and work with the features in OmniStudio fully.

Users need coding knowledge or experience (HTML, CSS, etc.) to create custom email templates and campaigns.

The email templates and campaigns offered by OmniStudio do have customization limitations. You should hire a developer to help with further customization or use more generic options.

Save Money & Time with Titan

From the above review, OmniStudio in Salesforce has many features to help create custom email templates and campaigns but might not suit the requirements of businesses with specific use cases, a tight budget, or limited coding knowledge.

Why not try Titan for all your marketing or communication strategies? 

Titan is a powerful platform 100% integrated into Salesforce and can streamline your workflow processes with zero code. Titan can help you collect all the data you need to run targeted campaigns and generate more focused leads!

Titan offers a variety of tools to create, manage, and support all your digital experiences and web applications. Take a look at the advantages of choosing Titan to build your email templates and campaigns with native integration into Salesforce:

Titan has a drag-and-drop visual editor to create custom email templates.

There are pre-designed templates available that can be edited further as you need.

Titan provides a vast asset library full of different elements for your email templates, including text, images, buttons, and so much more!

You have complete control over customizing all the elements in your email template to meet your brand’s requirements.

Use email templates to create email campaigns directly.

Create personalized email campaigns by leveraging Titan’s powerful features to add relatable and specific content readers will appreciate, like their name, product recommendations, discounts, or special greetings.

Manage the distribution of your email campaigns through Titan.

Use Titan’s segmentation options to categorize your email list based on demographics, user behavior, or engagement levels.

Titan can also help you test your email campaigns which will allow you to optimize your communication.

Titan empowers you to track email metrics to measure the overall success of your campaigns.

Why wait? Create tailor-made email templates and campaigns to keep your staff and readers happy. If you need more assistance with any custom Salesforce use cases, ensure you contact us through one of our social media channels below.

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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.