LinkedIn Lead Generation & Forms!

Imogen Caraway

Hawk-eye editor with a passion for trailblazing Salesforce experiences

Updated: Sep 28th, 2023

Using LinkedIn for Lead Generation

If you haven’t tried to use LinkedIn for lead generation yet, then you are missing out on a powerful strategy for engaging with and converting potential leads. In this article, we take a look at the ins and outs of using LinkedIn for lead generation as well as examine the services on offer. After this, we provide a short how-to-guide on generating LinkedIn leads. So let’s dive in!

There are some best practices you need to follow when using lead generation from LinkedIn. These include but are not limited to the following:

Ensure your LinkedIn profile is up-to-date and reflects the message and unique selling point of your brand.

Get clued up on your target audience so that you are fully aware of their likes, dislikes, and what makes them tick. This will make it easier to customize content and lead generation campaigns.

There is no substitute for quality content! Publish videos, articles, and posts that will interest and captivate your target audience. Your content does not always have to be directly about selling your product, instead focus on creating informative content that will really help your target audience upskill and become better informed on an important topic in your field.

If you have LinkedIn Premium, then you should make use of LinkedIn Sales Navigator, this will empower you to discover and track leads throughout the Sales lifecycle.

Give before you get! Show leads that you want to be of help to their organization by providing free learning materials like white papers, webinars, and eBooks.

Consider using LinkedIn ads! LinkedIn ads are another way you can reach potential leads, why not try it out?

Make personal connections! When you connect with a potential lead via direct message or interacting with their post, make sure to write personalized responses showing that you understand their brand and care about their goals.

LinkedIn Lead Generation Services

Now that we have discussed some best practices for using LinkedIn for lead generation, let’s take a closer look at the lead generation services from LinkedIn. First up, what exactly do we mean when we discuss LinkedIn lead generation services? Broadly speaking, these services are all those agencies and organizations that can help your business create leads and expand your circle of influence on LinkedIn. These services include helping you with searching for leads, assisting with content creation and development, advertising, nurturing of leads, as well as management of data, reports, and analytics. Some well-known lead generation service providers include LeadGenius, Lead Cookie, Leadworx, LinkBoost, and Voy Media. There are of course many more organizations that offer these services and it’s up to you to perform your research and figure out which agency is right for you. Make sure the option you choose fits within your budget and that they are prepared to engage with your target audience in a personalized way.

How to Get Leads from LinkedIn with 101% Accuracy?

But how do you actually get leads from LinkedIn? Well, following some of the best practices above or making use of a lead generation agency are useful options. If you are not using an agency for lead generation services then our top tip would be to follow best practices consistently. No one achieved success with their lead generation overnight, so it’s up to you to keep reaching out in personalized and inspirational ways to leads over a period of time. There are no quick fixes! Keep tracking and following up on leads to adjust and refine your tactics over time! Another great way to generate leads from LinkedIn is via LinkedIn forms. Read about this in the next section.

How to Generate Leads from LinkedIn Forms?

Forms provided for lead generation come with LinkedIn’s advertising tools. The purpose of these forms is to collect relevant information from potential leads so this data can be captured in your system. The beauty of this is that leads never need to leave LinkedIn. So how does this all work?

And this is how to generate leads on LinkedIn with a lead generation form.

LinkedIn Lead Gen Form Examples

But what are actual examples of LinkedIn Lead Generation Forms? Here are our top 5:

Create a product trial! Use your form to offer a free trial of your product or service, this is a great way of motivating potential leads to fill in your form.

Offer a subscription to your newsletter or brochure. In this example, respondents need to fill in your lead form on LinkedIn in order to get a subscription to your newsletter or brochure. Providing you are creating engaging content people want to read, this is a savvy strategy.

Respond to an event! Your lead form can take the form of an Event RSVP. If your upcoming event is an exciting one that people are looking forward to attending then they will be sure to fill in their form and RSVP promptly.

Provide a free demo to all leads who fill in your form! This is a useful way of capturing lead information and the best part is you will already know that these respondents want to learn more about your product.

Engage leads with webinar content! Webinars can be appealing to many leads who want to learn more about a field, topic, or just your product. Capture lead information easily on LinkedIn via webinar registration. This audience will be eager to fill in their details so that they can access exciting webinar material.

We hope to see you soon!

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