Salesforce Market Research Surveys for Data Collection

4 min read

Jessica B.

Seasoned technical writer giving you top Salesforce Tips.

Updated: May 16th, 2024

Market research surveys for Salesforce are a valuable method of gathering information about consumers. By using a series of open and closed-ended questions you can gain insight into customer preferences and opinions, trends, and market demands to make data-driven decisions for your business.

What is a Market Research Survey?

So, what is a survey in market research? These surveys can be conducted through a variety of methods, from online web and email surveys to focus groups, and are crucial for Salesforce market analysis. The method chosen should complement the target audience and the type of research being conducted.

By auditing and reviewing the data captured your business can make informed decisions about product and service offerings including how to effectively market them.

When designing surveys for Salesforce it is vital to keep in mind what data you want to collect. Each market research survey question type will provide different data for study and analysis. Scale and rating questions are useful to gain insight into how your target audience feels about a service or product but a nominal question provides non-numerical choices for respondents to choose from.

Data Analysis salesforce — Data Analysis

Market Research Survey Questions

When compiling your survey questions for market research, it’s important to use a variety of question types. This ensures that your surveys remain engaging. Remember that the more engaging your surveys are the more likely respondents are to complete it and provide valuable data.

We’ve compiled a short list of market research question examples that you can use for your business market search surveys and questionnaires. Make sure you consult your marketing and sales team for any survey questions they may want to include, this ensures that your market research survey questionnaires reveal data that is valuable and can assist teams with creating future strategies to drive growth.

Some general guidelines for survey questions for market research are to ask for demographic information, product or service usage, satisfaction levels, purchase behavior, and general perception.

Market Research Survey Examples

Here’s a short list of market research survey question examples for you to keep in mind when designing your surveys.

How satisfied are customers with their purchases?
What do they like most about your product/service, and what improvements would they like to see?
What comes to their mind when they think of your brand?
What emerging trends do they see in your industry?
What factors do they consider when making a purchase?
What demographic do they belong to? How did they hear about your product/service?

This list of survey market research question examples is only a starting point, you can include any question you require to get the data you need

Market Research Survey for New Product: Customer Preferences

Understanding customer preferences is vital when it comes to products, services, and brands. The last thing you want is to create a product or service that no one wants or needs. By understanding their preferences you can develop a strong business strategy and plan to ensure you meet the wants and needs of your customers.

There are multiple factors to consider when gauging customer references, from cultural background, previous experience, and personal taste. These preferences can vary from consumer to consumer making it essential to conduct market research to gather valuable data on these preferences.

Here are a few examples of customer preferences that businesses should consider during product and service development:

Brand: Customers often have strong preferences for specific brands.

Price: Customers may have price expectations for what a product or service should cost.

Quality: Customers often have an expectation of how a product or service should perform depending on the cost.

Personalization: Customers might prefer products and services that can be customized to their individual wants and needs.

By accounting for their preferences, your business can develop products and services that meet your target market needs and assist you in developing effective marketing strategies to reach that market. This can assist with increasing customer satisfaction which often impacts customer loyalty and increased sales.

Trends

Market trends can indicate the general direction in which an industry is moving. A variety of factors including consumer behavior, technology advancements, government policies, and changes in economic conditions influence these trends.

Tracking the trends with market research online surveys can help your business identify potential opportunities and stay competitive. It can help you predict consumer needs and preferences for products and services.

Here are a few examples of current market trends that are impacting a variety of industries:

Remote work: Due to recent global events there was an accelerated strand towards working remotely, thus more companies are offering a flexible work arrangement with an increased reliance on digital communication tools.

E-commerce: Consumers have become more comfortable with shopping online with greater accessibility to products and more convenience.

Sustainability: The concern for the environmental impact that products and services have is always increasing. Consumers are interested in more sustainable options.

Digital transformation: With the great leaps technology has made, businesses are looking at their digital offering including artificial intelligence, automation, and cloud computing.

Using surveys, your business can stay up to date on the latest market trends and make informed decisions on strategies and development. This can give your business a competitive edge in the marketplace.

Market Demands

Market Demand is the number of products and services consumers are willing to engage with depending on the price. This demand can be specific to a market or geographical area, some products that work for a certain area won’t work in others. It is often affected by various factors like price, income level, availability of generic products and services, and consumer preferences.

Measuring market demand is usually done using surveys as the main method of data collection. By analyzing the data provided you can gain valuable insights into trends and consumer behavior, and use these insights to strategize how to meet these wants and needs.

Considering market demand is vital during the decision-making process of development, price, and marketing strategies. By understanding the level of demand for your business offering you can meet the market’s needs, and maximize engagement and revenue.

There are a number of external factors that can influence demand such as technology advancements and changes in the economic climate. By having insight into these demands your business can adapt to these changes and respond to needs making you more likely to succeed over the long term.

In summary, understanding the market demand for your product or service will help you in the development process and stay ahead of the competition in the marketplace.

Market Demands salesforce — Market Demands

Data-Driven Decision-Making

By using the collected data and analyzing the results you can make data-driven decisions for your business. You can use market research survey templates for gathering data, creating strategic plans, and making important decisions by studying and interpreting consumer data. All you need to do is start creating a survey for market research.

Your organization can make objective decisions based on data rather than subjective opinions or relying on intuition. By using a Salesforce survey to collect and analyze data, your business can identify patterns and trends, understand consumer behavior, and make decisions that impact product and service development, resource allocation, and marketing strategies.

There are several steps to consider when executing data-driven decisions:

What is the problem to be solved or the question to be answered?

Has the relevant data been collected?

What are the patterns and trends?

How can you use this data to draw insights and make decisions?

What changes can be implemented based on the insights gained?

Are the changes made giving positive results?

Does the approach need to be refined?

Market Research Survey Tools in Salesforce

There are several market research survey tools for Salesforce on the market. These tools offer native functionalities or integrations through third-party platforms. The best market research survey tools for your business will depend on a variety of factors including budget, ease of use, data management features, and whether you require compliance with data privacy regulations such as GDPR and CCPA.

Frequently Asked Questions

What type of market research is a survey?

Surveys are primary research data that you collect yourself. Secondary data is obtained from resources such as census data.

How to create a market research survey?

Here’s a quick breakdown of how to conduct a market research survey:

Set an objective or goal you want to achieve.
Identify your target audience.
Create a general timeline.
Compile your survey using relevant questions.
Distribute your survey.
Collect the feedback.
Analyze the collected data.

How to create a small business market research survey?

Small and large businesses can benefit from market research surveys. It’s vital that you define the research objectives of your survey, target the right audience, decide on the best method of distribution, set a timeline, implement resources and tools to create and distribute your surveys, and finally collect and analyze your data.

Titan Survey: Best Survey Software for Market Research

Looking for an Effective Salesforce Survey Tool?

Making effective decisions using data requires a strong understanding of how to analyze the data and translate it into additional insights. By encouraging a business culture that values data and with market research survey tools your business will be able to effectively make decisions on all organizational levels.

Easily create, automate, and track custom surveys in Salesforce to gain insight into your market using Titan’s drag-and-drop no-code survey builder. It’s time to go digital, try Titan Survey today. Our product is fully integrated with Salesforce and syncs data in real time.

Get in touch with us through one of our social media channels below.

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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.