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Salesforce Web-to-Lead: Maximize Sales and Marketing

3 min read
Salesforce Scribe
Emily Anderson

Experienced wordsmith, with a keen eye for best of breed Salesforce experiences.

Updated: Apr 21st, 2023

Focusing attention on sales can seriously influence your financial prospects, allowing you to accomplish more powerful goals for your business. Imagine all the new business objectives you could strive for if an influx of profit slashed your overheads.

We can think of many ways to reinvest in a business:

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Pay off your business loans and debt!
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Reinvest your money by hiring more staff, buying more stock, or upgrading your technology.
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Save the profit to help you get through dry trading months.
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And so many other options!

One of the many ways to increase sales is by leveraging your best marketing strategies. Push your profit margins to new heights by boosting your web campaigns and ventures with Web-to-Lead in Salesforce.

Marketing Strategies
Marketing Strategies

Salesforce Web-to-Lead: Delivering Results

Ensure that the content on your website is gripping and engaging to result in customers sticking around and potentially converting to actual leads or customers! Provide your marketing team with even more customer data to work with by adding Salesforce Web-to-Lead forms on your website.

Web-to-Lead forms allow visitors to fill in data about themselves which can be sent to your marketing team to manage and analyze for their business objectives.

Here is a list of data that a marketing team would find extremely advantageous from online visitors:

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Personal data from customers, including email addresses, birthdays, and contact numbers for future promotions and giveaways.
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Behavioral data could consist of customer comments expressing user experience, how many orders they have placed, and the number of carts they have abandoned.
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Engagement data could help explain how likely customers are to share links on social media or comment on your portal.
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Customer attitudinal data would predict how well your products and services are rated on the market. This type of data can be collected through surveys, reviews, support tickets, or forums.

Salesforce Web-to-Lead for Focused Products

Salesforce
Salesforce

So how can Salesforce help you retrieve all this vital data and transform online visitors into leads? With Web-to-Lead for Salesforce, of course!

This Salesforce product allows you to create web forms for your website. Your online visitors can fill these forms out, which will then be conveniently pushed to Salesforce and stored as new lead records. Empower your marketing team to leverage this data to create the best user experience for customers!

As impressive as Salesforce’s Web-to-Lead software sounds, the product is not flawless. Let us share a few of the cons we have come across from online reviews:

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You can only create lead records.
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You have a limit of 500 Web-To-Lead requests in a 24 hour time period.
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Manual data entry into Salesforce is required after you reach your 500 Web-To-Lead requests.
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You can’t extend Web-To-Lead to other use cases in Salesforce.
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Look-up fields are not populated.
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Attachments are not supported.
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The setup tool is awkward and dated.
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Errors could occur when setting rules to block duplicate leads.
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Errors may include data not syncing to Salesforce for lead creation.
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JavaScript knowledge is needed for field validation.

*According to online reviews

Marketing Cloud Engagement: Remain Inspired by Titan

Not to worry, we have a great alternative that can tick many of your marketing requirements. Let us introduce you to Titan, and our dynamic forms, that can customize your digital experiences with absolutely no code!

Titan is 100% integrated into Salesforce and has a unique bi-directional data feature to ensure your data from all web projects are pushed and pulled to Salesforce in real-time.

Titan definitely has the best features in town! Take a look at our side-by-side feature comparison table below between Titan And Salesforce, and let us know if you agree.

Titan
Titan

Feature Comparison: Titan Web-to-Lead & Salesforce

FEATURE
Multi-currency support is available
Multi-Page Form Builder
Unique Form Fields
Attachments supported and Look up Fields populated
Conditional Logic
Mobile-Responsive Forms
Drag-and-Drop Form Builder
Embed your form into any website with NO CODE
Customized Branding and Styling without adding CSS to the form’s HTML code
User-friendly template editing interface that allows even non-technical users to create powerful templates
Unlimited Form Creation
Power Tables with Multi-object inline editing

Extend your Salesforce with Titan

There is no doubt that Titan stands out amongst the crowd due to its genuinely customizable and robust design. Built by Salesforce architects, Titan can provide you with entirely customizable and interactive forms that encourage visitors to engage with your business.

Don’t just stop there! Titan has more than just web forms to keep your visitors entertained and returning to your web portal to maximize your marketing campaigns and boost your sales.

Here’s what you get with Titan for Salesforce

Say hello to your new favorite app of the week and celebrate increased leads generated directly from your web portal with all our product offerings. If you would like to know more about our advantages, check out our Alternative to Salesforce Web-to-Lead article or if you are ready to get started with Titan, go ahead and contact us on our of our social media channels below. Check out our Salesforce appexchange page, We hope to see you soon!

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Titan Website

Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.

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Do you like this Titan Solution?

Get in touch and schedule a demo with Titan today for complete business solutions.

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Related

  • Salesforce Web-to-Lead with Titan for Powerful Results
  • Salesforce Web-to-lead in 5 minutes!
  • Salesforce Web-to-Lead Form: Add File Upload Capabilities
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