Titan Seamlessly Extends the Salesforce Media Cloud
Experienced wordsmith, with a keen eye for best of breed Salesforce experiences.
Creating an interactive and engaging website for your media or entertainment business could result in a thriving and exciting online community. Online communities have huge benefits, as they keep your members coming back to your website to share common interests with community members and give you an idea of what users think about your brand, products, and services.
Get more people talking and sharing links from your media website by expanding your user interaction today with a few simple adjustments to your portal. Titan has a use case we can share below that explores how a small news organization created an online community by increasing customer engagement levels on its website.
Single Source of Truth with the Salesforce Media Cloud
A medium-sized news organization with grand goals to be the top visited news website in the region needed a way for readers to keep returning to their website. Upon several meetings, a viable strategy brought up by the Marketing team was to get readers interacting with the website throughout the day rather than just visiting in the morning to read the top-rated articles.
“Our first step to getting readers to engage with our website would be to get them involved in the articles. We could add a forum so that readers can share their opinions and start conversations with like-minded readers.“
The news organization agreed to the new feature requests from the Marketing team and tasked the Social Media Specialist to draw up the requirements to upgrade the existing media website. The news organization then promptly handed over the criteria to Titan to implement quickly:
Customizing its Salesforce Platform to suit their needs
Visitors to the news organization’s website were high but had peaked at around 25 000 daily views. To increase this number and maximize its advertising campaigns, the news organization turned to Titan to help accomplish its new media strategy to retain and engage readers.
The initial process consisted of journalists adding approved articles to the website for online visitors. The Media Planner monitors the news website for trends, manages all SEO requirements, and tracks the number of views the website receives.
With the help of Titan, the news organization hopes to increase its daily views and spread its content to more readers on the internet.
Core Features of the Salesforce Media Cloud
With the power of Salesforce, Titan created a captivating user experience for the news organization’s website. Titan implemented key feature requests without writing a single line of code to help readers engage with articles and return to the website for daily entertainment.
Never Compromising Simplicity in Salesforce
As requested by the news organization, Titan ensured that every feature implemented on the website used drag-and-drop tools to provide easy configuration and maintenance for an administrator.
Celebrating the Launch of the User Login
Titan successfully upgraded the website to allow readers to create an account on the media portal. Readers now log in to the website and can instantly access their account settings with data pulled directly from Salesforce. The significant part about this pre-filled, automated feature is that readers can quickly decide if they want to update or confirm their details.
All updates are pushed to Salesforce to update the news organization’s records in real-time for their convenience.
“Our Salesforce data is now up-to-date and accurate. We no longer have to do manual data entries as readers automatically update or enter data through our website.“
Growing Custom News Feeds
Readers can now choose or change their article preferences under their account settings. This action allows the readers to create a custom feed of articles to view and read inside the website. Additionally, readers can log in to the website and get direct access to articles they want to read, decluttering their feed and not seeing irrelevant articles.
Here is a list of the content that the news organization was able to categorize on its website with Titan’s help:
Bi-Directional Comments, Ratings, and Reviews to Salesforce
Readers can also see all the comments, ratings, and reviews they have submitted on articles. Titan quickly configured this feature to display reviews and ratings on a webpage with the following data brought directly from Salesforce :
Here’s how the Discussion Group Works
The proudest feature that the news organization has implemented with Titan’s help is the discussion group which now allows readers to interact with the website and other readers. An added benefit is that the website is starting to build an online community extending the news organization’s brand to a broader audience.
The discussion group lets readers view comments, add opinions, and create new topics in one space! All interactivity from readers on the website is logged to Salesforce in real-time, which means that the news organization can report on every reader interaction from within Salesforce!
“All our reader interactions are logged in Salesforce, making all our data extremely reportable and dynamic for our marketing campaigns.”
Unify Customer Experiences in Salesforce
The news organization now has a completely upgraded website focusing on customer experience. Readers can engage with the articles, curate their feeds to the news they care about, and join an online community that shares interests and opinions 24/7.
Titan has empowered the news organization to gather vital data from readers, which will help select topics and articles readers want to read. Data analysts at the news organization are starting to see that readers visit the website more than once daily, and these readers are attracting a wider audience as members refer friends to join the website to start conversations on the popular discussion groups.
*All organizational names and titles used in this article are purely fictional and if they happen to occur in real life it would be completely by coincidence.
Join the Media Revolution with Titan and Salesforce
Do you need to improve your customer experience like the news organization? Choose Titan to deliver Salesforce solutions that work seamlessly and bi-directionally every time with all your web applications.
So why wait? Get the platform today and create no-code features for all your web projects. Put the spotlight on your media or entertainment company today with the help of Titan!
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