Salesforce Document Generation for Marketing Collateral Creation
What is Marketing Collateral Distribution Software?
Marketing collateral encompasses a range of media that companies use in their marketing and sales efforts to promote their offerings, increase sales and conversions, and foster customer loyalty and retention. In the past, “collateral” referred to sales support materials like brochures or sell sheets that aided and improved the sales process.
Companies utilize collateral materials that convey a consistent message and employ various media formats to strengthen brand identity. This requires a well-balanced blend of informative, promotional, and engaging content.
Examples of marketing collateral companies include traditional print materials such as brochures, flyers, and advertisements, as well as digital assets such as e-books, online brochures, landing pages, whitepapers, case studies, online promotions, newsletters, branded content, and blog posts.
Ultimately, marketing collateral serves as branded resources to promote a company, product, or service while establishing and nurturing the relationship between the brand and its target audience.
How can Salesforce Document Generation help you to create Marketing Collateral?
Salesforce Document Generation offers several options for creating marketing collateral. If you’re looking to develop marketing collateral that will effectively showcase your company’s offerings, here are some examples:
Brochures and Sell Sheets
Brochures are informative documents designed to provide an overview of a company, product, or service. In contrast, sell sheets, also known as datasheets or product sheets, focus on presenting a specific product or service concisely and compellingly.
Salesforce Document Generation enables the generation of visually appealing brochures and sell sheets with personalized content for specific products or services. This allows marketers to create customized collateral to capture the interest of target audiences, convey the value proposition, and provide essential information to drive customer engagement and sales conversions.
Proposal and Pitch Decks
Proposals are typically submitted in response to a request for proposal (RFP) or as a proactive measure to win new business. A pitch deck, on the other hand, is a concise and visually compelling presentation that highlights the key points of a business idea, product, or service. Pitch decks capture the attention and interest of potential investors, partners, or clients in a relatively short time, often during meetings, conferences, or pitch competitions.
Salesforce Document Generation can be used to create professional and persuasive proposals and pitch decks. Marketers can leverage this feature to generate compelling presentations that highlight key value propositions, showcase success stories, and effectively communicate the benefits of their offerings.
Datasheets and Product Specifications
Datasheets, also known as spec sheets or product sheets, are concise documents that present specific technical details and features of a product or service. They are typically one or two pages long and aim to provide essential information in a clear and organized format. Product specifications, sometimes called tech specs or product details, provide comprehensive information about a product or service’s technical aspects and characteristics. These documents go beyond the concise nature of datasheets and offer a more comprehensive overview.
Marketers can use Salesforce Document Generation to generate datasheets and product specifications that provide detailed information about their products or services. This helps potential customers make informed decisions and understand the unique features and benefits of what is offered.
Case Studies and Success Stories
Case studies are detailed accounts that examine a specific customer’s challenge or situation and describe how a product, service, or solution provided by a company effectively addresses that challenge. Success stories, also known as testimonials, highlight positive outcomes and achievements experienced by customers who have used a product or service. Unlike case studies, success stories often provide a high-level overview and may not delve into the specifics of the customer’s challenges or implementation process.
Salesforce Document Generation can automate the creation of case studies and success stories. Marketers can easily compile customer testimonials, project details, and results into professionally designed documents that demonstrate the value and effectiveness of their solutions.
Whitepapers and E-books
White papers are authoritative documents that provide detailed information, analysis, and insights on a specific topic or issue. They are typically written by experts or thought leaders in a particular industry or field. E-books, short for electronic books, are digital publications that are often more extensive in length than blog posts or articles but shorter than whitepapers. E-books are designed to be comprehensive resources that offer valuable information, guidance, or entertainment.
Salesforce Document Generation can generate whitepapers and e-books, offering in-depth insights and thought leadership content. Marketers can leverage this feature to create educational resources that position their brand as an authority in the industry and attract prospects.
Email Campaigns and Newsletters
Email campaigns involve sending targeted and purposeful messages to a group of recipients via email. They are strategic and often part of a broader marketing campaign or promotional effort. Email campaigns can be used for various purposes, such as product announcements, special offers, event invitations, customer onboarding, lead nurturing, or general brand awareness. Newsletters, on the other hand, are recurring or periodic email communications sent to a subscriber list. They deliver informative and engaging content to subscribers who have opted in to receive updates from a brand or organization.
Salesforce Document Generation can generate visually appealing email templates and newsletters. Marketers can create customized, branded templates that deliver engaging content and collateral to enhance their email marketing campaigns.
With Salesforce Document Generation, you can easily create visually appealing and personalized marketing materials to engage your target audience and drive sales conversions. Whether you’re looking to create brochures, proposals, or anything in between, Salesforce Doc Gen can help you develop compelling materials to resonate with your audience and help you achieve your marketing goals.
Empower your marketers with Titan Document Generation to Create Marketing Collateral
Titan is a cloud-based document builder and workflow automation platform that can create dynamic, responsive and custom documents and workflows for various business needs, including distributed marketing collateral management. Titan provides a drag-and-drop editor allowing users to create custom marketing collateral that seamlessly integrates with Salesforce. Users can add a variety of elements, such as text boxes, dropdown menus, and checkboxes, as well as design elements, like images and videos, to create fully customized marketing collateral.
Titan offers an MS Word add-in for creating and managing documents within Word.
The key benefits of Titan Document Generation include time savings, accuracy, consistency, and improved productivity. Contact us for a no-obligation demo and a six-month free trial and never look back.
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Disclaimer: The comparisons listed in this article are based on information provided by the companies online and online reviews from users. If you found a mistake, please contact us.